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NielsenIQ delivers the Full View, the world’s most complete and clear understanding of consumer buying behavior.
A complete view of global consumer behavior
As the leading provider of global retail measurement data, NIQ produces a full view of consumer behavior, with operations in 90+ markets, covering more than 90% of the world’s population, making NIQ the largest global source for alternative data.
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Whether through data feed, desktop or syndicated reports; NielsenIQ’s connected insights, and predictive analytics help you understand what’s happening now, what’s happening next, and how to best act on this knowledge.
Get unparalleled global reach with our US+Pan European ecommerce data. Use transactional e-commerce data together with our retail measurement data to get a complete omnichannel view of the market.
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Ecommerce
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Ecommerce insights and reporting
NIQ is an industry leader in ecommerce insights, with one of the largest, most representative e-commerce panels in the world, featuring platforms that leverage A.I. and best-in-class tools to create the most comprehensive e-commerce transactional reporting available.
Retail Measurement
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Retail measurement sales data
Retail measurement sales data covers 95% of global GDP and tracks 76 million unique CPG items globally, creating advanced datasets based on market performance.
Consumer Panel
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Consumer household
panels
Homescan and Omnishopper Panels track consumers’ brick-and-mortar and e-commerce purchases and behavior for all CPG brands and retailers. The panel is demographically and ethnically representative across 24 countries.