he 2020 census is fast approaching, and organizers are employing a number of marketing ideas to put people at ease about participating in the once-per-decade tally of American households.
In Moorhead, city officials plan to deck out a city vehicle with census banners and other signage and use it as a float in Fargo-Moorhead's annual St. Patrick's Day parade, which is set for Saturday, March 14.
The city will also use things like public service messages over social media to invite traditionally difficult-to-reach populations to take part in the census, according to Joshua Huffman, Moorhead's community development program administrator.