PLAY CASH COBAIN (Apple Music Edition)

PLAY CASH COBAIN (Apple Music Edition)

“Sampling is a part of me, because I grew up on these songs,” Cash Cobain tells Apple Music. “I just take everything, throw it in a bowl and mix it up, and make my own Slizzy sauce.” Raised in the Bronx and Jamaica, Queens, two of the most hallowed locales in hip-hop history, he came up as a leader in the city’s vibrant sample-drill and sexy-drill waves before breaking big nationally as a sought-after producer for Drake, Trippie Redd and Lil Yachty, to name but a few. Even while he scored hits and built his movement with locals such as B-Lovee and Chow Lee, he didn’t get as much credit for his rapping until his single “Fisherrr” with Bay Swag and its corresponding Ice Spice remix made him inescapably ubiquitous. “Two years ago, I thought I made it,” he says, adding, “but now I’m like, ‘You going somewhere.’” After linking on both sides of the booth as a featured artist opposite the likes of Don Toliver and A Boogie wit da Hoodie, his proper album debut PLAY CASH COBAIN puts him fully front and centre. The raw sexual energy of “act like” and “rump punch” exemplify the sumptuous sound he pioneered and its correspondingly raunchy lyrical direction. Elsewhere, though, he demonstrates a softer, more romantic side on “message to u” and “wassup wya”, actively conjuring his dream girl fantasies into sincere realities. (“The album is sexual healing,” he quips.) Whether he’s creatively interpolating R&B classics on “all i wanna hear” and “cantsleep/drunkinluv” or flirting with other sources like on the Afrobeats-inflected “luv it”, his cutting-edge approach makes nearly every track feel momentous and of the moment. As if his own verses and hooks weren’t enough, the diverse guest list on PLAY CASH COBAIN nods to Cobain’s elevated status in the rap game. Quavo and the aforementioned Toliver help set the tone on opener “slizzyhunchodon”, their respective waves uniting for one irrestible vibe. For the show-stopping “problem”, he gathers a breathtaking and unexpected array of compounding features by everyone from Big Sean and Fabolous to Flo Milli and YN Jay. “It's like everyone is doing their own freestyle to it,” he says of the multi-generational posse cut built around Brooklyn singer Laila!’s single “Not My Problem”. For the most part, Cobain does what he does best without high-profile help, reflecting his humble rise from a South Jamaica basement. “I’m just trying to bring positivity and fun,” he says. “I want my people or my peers around me to do the same. I want everybody to win.”

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