Tim Montana

Playing a heavy hybrid of hard rock and country, Tim Montana occupies a specific niche: he's a burly mountain man rocker, an image he cultivates in his music and on a variety of social media side hustles. His fame in the early 2020s hawking grilled meats and their accouterments was the end result of a long, strange trip that began with the rocker receiving an unexpected break from David Letterman in 2008 and continued through a partnership with ZZ Top's Billy F. Gibbons that produced "This Beard Came Here to Party." Montana cultivated relationships with rockers as diverse as Kid Rock and Dave Grohl, an indication of how his music draws upon Southern rock and grunge in equal measure, a hybrid that was evident on his breakthrough 2023 single "Devil You Know" and its full-length successor, Savage.