{"id":22499,"date":"2023-10-26T07:33:58","date_gmt":"2023-10-26T11:33:58","guid":{"rendered":"https:\/\/localiq.com\/?p=22499"},"modified":"2024-09-24T16:57:12","modified_gmt":"2024-09-24T21:57:12","slug":"7-google-ads-optimization-tips-to-maximize-your-roi","status":"publish","type":"post","link":"https:\/\/localiq.com\/blog\/google-ads-optimization-tips\/","title":{"rendered":"7 Google Ads Optimization Tips to Maximize ROI Now (+Free Checklist)"},"content":{"rendered":"

Running ads on Google is a smart decision for any small business owner. After all, paid search ads<\/a> on Google have an average return of $2 for every $1 spent.<\/a> However, despite the fact that 85%<\/a> of consumers use the internet to search for local businesses, it\u2019s not uncommon for small business owners and marketers to have trouble seeing results with their Google Ads\u2013either in the form of ads not generating the leads and revenue they expected, or simply not showing up at all.<\/p>\n

\"Google<\/p>\n

With so many factors involved in the performance of any one ad, it can feel overwhelming to try to figure out what you\u2019re doing wrong. The good news is, it\u2019s oftentimes just a matter of making some broader adjustments. In this post, I\u2019m going to provide a wealth of Google Ads optimization tips to help you maximize the return on your investment in PPC.<\/p>\n

The seven Google Ads optimization strategies I\u2019ll cover are:<\/p>\n

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  1. Checking mobile site speed<\/a><\/li>\n
  2. Choosing relevant keywords<\/a><\/li>\n
  3. Trying Dynamic Search Ads<\/a><\/li>\n
  4. Revisiting your bidding strategy<\/a><\/li>\n
  5. Targeting the right audience<\/a><\/li>\n
  6. Using retargeting<\/a><\/li>\n
  7. Diversifying your network<\/a><\/li>\n<\/ol>\n

    7 Google Ads optimization tips<\/h2>\n

    Ready to optimize your Google Ads like a pro and get your ad costs<\/a> under control? Let\u2019s dig into these Google Ads tips<\/a>.<\/p>\n

    <\/div>\n

    1. Check your mobile site speed<\/h3>\n

    According to Google\u2019s data<\/a>, more than half of overall web traffic comes from mobile, yet PPC conversion rates are lower on mobile than on desktop. Why? Because speed is paramount to the optimal user experience\u2013especially on Google. When site speed is slow, a consumer who tapped on your ad is likely to exit the landing page before it even loads. Even worse, Google will still charge you for the click on your ad even though the customer never saw your website!<\/p>\n

    \"Google<\/p>\n

    Image source<\/a><\/em><\/p>\n

    That being said, the first item of business on your Google Ads optimization checklist is to make sure you have a well-designed website<\/a> that loads quickly and grabs the attention of the customer. This may mean modifying your landing page or even making site-wide adjustments, but it\u2019s well worth the time. The more seamless the experience is on your website, the lower the probability of a bounce and the more likely a visitor will be to trust you and become a customer.<\/p>\n

    To find and fix load-speed issues, start by running a local SEO audit<\/a> on your website. Then use these Google Ads optimization tools to check your site speed and diagnose what might be causing slow load times:<\/p>\n