Abstract
The ethical tendencies of university business students from the USA, Denmark, and New Zealand were examined by analyzing their reactions to ethical dilemmas presented in a set of ethical problem situations. These dilemmas dealt with coercion and control, conflict of interest, physical environment, paternalism and personal integrity. Findings indicate that students' reactions tended to be similar regardless of their country. A comparison of these findings to practicing managers indicated that students and practicing managers exhibit a similar degree of sensitivity to ethical dimensions of business decision-making. Implications are drawn for business education and further research.
Similar content being viewed by others
References
Alexander, C. S. and H. J. Becker: 1978, ‘The Use of Vignettes in Survey Research’, Public Opinion Quarterly, 93–104.
Ansberry, C.: 1988, ‘For These M.B.A.s, Class Becomes Exercise in Corporate Espionage’, Wall Street Journal 22.
Arlow, P. and T. A. Ulrich: 1980, ‘Business Ethics, Social Responsibility and Business Students: An Empirical Comparison of Clark's Study’, Akron Business Review 11, 17–22.
Baumhart, R.C. Jr.: 1961, ‘How Ethical are Businessment?’, Harvard Business Review, 6–31.
Baxter, G. D. and C. A. Rarick: 1987, ‘Education and the Moral Development of Managers: Kohlberg's Stages of Moral Development and Integrative Education’, Journal of Business Ethics 6, 243–8.
Becker, H. and D. J. Fritzsche: 1987a, ‘A Comparison of the Ethical Behavior of American, French and German Managers’, Columbia Journal of World Business, 87–95.
Becker, H. and D. J. Fritzche: 1987b, ‘Business Ethics: A Cross Cultural Comparison of Managers' Attitudes’, Journal of Business Ethics 6, 243–8.
Bellizzi, J. and R. Hasty: 1982, ‘Business and NonBusiness Students' Perceptions of Questionable Advertising Practices’, Developments in Marketing Science V, Academy of Marketing Science, 241–4.
Bloom, A: 1987, The Closing of the American Mind (New York: Simon and Schuster).
Boyd, D. P.: 1982, ‘Improving Ethical Awareness Through the Business and Society Corse’, Business and Society 21(1), 27–31.
Brenner, S. N. and E. A. Molander: 1977, ‘Is the Ethics of Business Changing’, Harvard Business Review 55, 57–71.
Bunke, Harvey C: 1988, ‘Should We Teach Business Ethics?’, Business Horizons, 2–8.
Carroll, Archie B: 1975, ‘Managerial Ethics: A Post-Watergate View,’ Business Horizons 18, 75–80.
DeSalvia, Donald and Gary Gemmill: 1971, ‘An Exploratory Study of the Personal Value Systems of College Students and Managers,’ Academy of Management Journal 14, 227–38.
England, George A: 1978, ‘Managers and Their Value Systems: A Five Country Comparative Study,’ Columbia Journal of World Business.
Ferrell, O. C. and Larry G. Greshman 1985, ‘A Contingency Framework for Understanding Ethical Decision Making in Marketing,’ Journal of Marketing 49, 87–96.
Ferrell, O. C. and Weaver, K. M.: 1978, ‘Ethical Beliefs of Marketing Managers,’ Journal of Marketing, 69–73.
Frazer, Charles.: 1979, “Advertising Ethics: The Role of the Educator,” Journal of Advertising 8, 43–6.
Fritzsche, David J. and Helmut Becker.: 1983, “Ethical Behavior of Marketing Managers,” Journal of Business Ethics 2, 291–99.
Fritzsche, David J. and Helmut Becker.: 1984, ‘Linking Management Behavior to Ethical Philosophy — An Empirical Investigation,’ Academy of Management Journal 27, 166–75.
Hawkins, D. I. and Cocanouger, A. B.: 1972, ‘Student Evaluations of the Ethics of Marketing Practices: The Role of Marketing Education,’ Journal of Marketing, 61–4.
Hollon, C. J. and T. A. Ulrich.: 1979, ‘Personal Business Ethics: Managers vs. Managers-To-Be,’ Southern Business Review 5, 17–22.
Hosmer, LaRue T.: 1988, ‘Adding Ethics to Business Curriculum,’ Business Horizons, 9–15.
Kohlberg, L.: 1972, ‘A Cognitive-Developmental Approach to Moral Education,’ The Humanist 4, 13–6.
Kohlberg, Lawrence.: 1982, The Meaning and Measurement of Moral Development, Worcester, MA: Clark University Press.
Lazar, William.: 1980, ‘Marketing Education: Commitments for the 1970's,’ Journal of Marketing 34, 7–11.
Lee, Kam-Hon.: 1982, ‘Ethical Beliefs in Marketing Management: A Cross-Cultural Study,’ European Journal of Marketing, 58–67.
Longenecker, Justin G., McKinney, Joseph, A. and Moore, Carlos W.: 1989, ‘The Generation Gap in Business Ethics,’ Business Horizons, 9–14.
Lynn, Michael and Andrew Oldenquist: 1986, ‘Egoistic and Nonegoistic Motives in Social Dilemmas,’ American Psychology, 529–34.
Martin, T. R: 1982, ‘Do Courses in Ethics Improve the Ethical Judgment of Students,’ Business and Society Review, 17–26.
McClelland, D. C.: 1961, The Achieving Society, New Jersey, Van Nostrand.
Murphy, Patrick E. and Laczniak, Gene R.: 1981, ‘Marketing Ethics: A Review With Implications for Managers, Educators and Researchers,’ in Review in Marketing, M. Enis and Kenneth J. Roering, eds., American Marketing Association, Chicago, 251–66.
Petrof, J. V., E. E. Sayegh and P. I. Vlahopoulos.: 1981, ‘The Influence of the School and Business on the Values of Its Students,” paper presented at the Academy of Management, San Diego.
Ricklefs, Roger.: 1983, ‘Executives and General Public Say Ethical Behavior is Declining in U. S.,’ Wall Street Journal, October 31.
Schein, E.: 1969, ‘Attitude of Change During Management Education,’ Administrative Science Quarterly 11, 601–28.
Siegel, J.: 1973, ‘Machiavellianism MBS's and Manager's Leadership Correlates and Socialization Effects,’ Academy of Management Journal 16, 404–11.
Terpstra, V.: 1979, The Cultural Environment of International Business, Cincinatti: South-Western Publishing Company.
Tse, David K., Kam-hon Lee, Ilan Vertinsky and Donald Wehrung,: 1988, ‘Does Culture Matter? A Cross-Cultural Study of Executives' Choice, Decisivenes, and Risk Adjustment in International Marketing,’ Journal of Marketing 52, 81–95.
Winter, David G., David C. McClelland and Abigail J. Steward.: 1983, A New Case for the Liberal Arts, San Francisco, Jossey-Bass.
Zey-Ferrell, Mary K., Mark Weaver and O. C. Ferrell.: 1979, ‘Predicting Unethical Behavior Among Marketing Practitioners,’ Human Relations 32, 557–69.
Author information
Authors and Affiliations
Additional information
Steven Lysonski is an Associate Professor at Marquette University, Milwaukee, Wisconsin. He is a former member of the marketing faculty at the University of Canterbury, Christchurch, NZ and the University of Rhode Island at Kingston. In addition to presenting research to more than 30 academic conferences, he has published widely in such journals as the Journal of Marketing, The European Journal of Marketing, the International Journal of Advertising, the Journal of Product Innovation and Management and Psychological Reports. His research interests focus on product management, international issues of marketing, and ethical implications of marketing.
William Gaidis is an Assistant Professor at Marquette University, Milwaukee, Wisconsin. He has published articles in the Journal of Marketing, the Journal of Consumer Affairs, and other journals and academic conferences. His research interests focus upon decision-making, strategic-implementation problems, and business ethics.
Rights and permissions
About this article
Cite this article
Lysonski, S., Gaidis, W. A cross-cultural comparison of the ethics of business students. J Bus Ethics 10, 141–150 (1991). https://doi.org/10.1007/BF00383617
Issue Date:
DOI: https://doi.org/10.1007/BF00383617