𝓒ultural 𝓣heorist + 𝓢trategist + 𝓦riter studying our media and social shifts to advise partners on the future —

↳ 𝓟roviding quantified cultural foresight and strategy to investors, the UN, philanthropies, the press, and world’s largest brands

Currently:

  • Head of Global Foresight, Reddit

  • Resident Futurist, Hannah Grey

  • Expert Advisor, Canvas8

  • Speaking Internationally

  • Author of ZINE

KLEIN

KLEIN

ZINE: Webby Award’s “Best Independent Publication”

Essays and interviews critically researching overlooked trends for the culturally curious

NOW PLAYING 🎧

NOW PLAYING 🎧

ADVISING:

CONTRIBUTING:

SPEAKING:

Matt empowers us with perspective and agency to right the ship to our own likings.

— Dr. Marcus Collins
Author & Professor

Closest thing to Gen Z’s Marshall McLuhan.

— Elliot Aronow
Creative Director, ex-Playboy & GQ

One of the most thoughtful observers and critics of contemporary society that I know.

— Andrew McLuhan
Director of The McLuhan Institute

Original, clever, amazingly honest, and unfiltered.

— Faith Popcorn
Author & Futurist

A brilliant cultural analyst.

— Douglas Rushkoff
Media Theorist, Professor & Author

“𝕿he foremost published and trusted cultural theorist. An authority on the zeitgeist and rare blend of theory and practice.”

A Webby-winning writer, global speaker and “Top Voice in Market Research,” Klein is a trusted advisor to organizations seeking to make sense of cultural change.

With a decade of experience in trend forecasting, innovation, and strategic communications, Klein partners with brands, the UN, investors, philanthropies, and the press to make sense of the zeitgeist and author future-proofing strategies.

He’s advised on the cultural implications of generative AI for Google, fandom for the NBA, and the future of vibes after traditional vices.

His award-winning publication ✉️ ZINE, critically researches our relationship with technology and media, provoking tens of thousands globally. ZINE offers executives, government officials and academics alike cultural intelligence and 💬 interviews, analyzing overlooked trends. He’s written about 📖 The Decline of Higher Education, ⛪ Rise of Modern Religion, 👄Ethics of Virtual Influencers, 🎂Modern Myth Making, 🔎 Synthetic Information, 🎸 The Mindfulness of Mosh Pits and 🐸 The Wisdom of our Memes.

Advancing foresight, he’s also written about 💡 The Radical Potential of Cultural Strategy, 🐢 How Trends Lost All Meaning and 📣 Foresight as Activism.

Effectively explaining emerging social shifts, he’s a relied upon 📰 source for the WSJ, DAZED and VICE, and former contributor to Forbes where he served as a media critic. He’s also a 🎤speaker at SXSW, Fast Company, and MoMA, and guest lecturer at universities including NYU and The New School.

He’s the author of the 🔮 META Trends Report, an annual meta-analysis commenting on the zeitgeist, 🔬Audience Capture, a zine exploring the dangerous dynamics of audiences, sponsor of 🪴 The Tiny Awards, honors for the cozy web, and creator of 🎒 The Understanding Media Seminar Series in partnership with The McLuhan Institute.

Completing the first-ever joint degree in Psychology and Film & Media Studies from Franklin & Marshall College, Klein’s honors dissertation and concentration was in 📱 CyberPsychology: Online Sharing as Identity Creation & Self Presentation. He also holds certificates in network theory, crisis communications, post-growth entrepreneurship and foresight from the Institute for the Future & The Future Laboratory.

Klein’s focus is to increase cultural fluency and digital literacy, empowering autonomy.

He’s also a volunteer with Big Brothers, Big Sisters and lives in New York.