Trustpilot is free for everyone

There are no shortcuts to great customer service. Businesses have to put in the effort to collect feedback, engage with their customers and put to use the insights they get. Without that effort, using Trustpilot won’t lead to a higher star rating or TrustScore and there are, of course, no guarantees.

Like with any service you can subscribe to, the real benefit comes with using it – regardless of whether you're on a free or paid plan. Businesses that actively invite gathered feedback from more customers overall in 2021, including those who’ve had positive experiences (and who might not otherwise have left a review) — resulting in a 15% higher average TrustScore, and 105% more reviews than for those businesses who don’t.

Since actively inviting people to leave reviews can influence the star rating and TrustScore, we make it clear to everyone how businesses use Trustpilot and whether they’re asking for reviews, have claimed their profile on Trustpilot, or are yet to do either.

As an independent review platform whose mission is to bring consumers and businesses together, we take a neutral stance towards reviews. For example, no business can pay to have reviews delayed or removed and everyone has to follow the same rules.

Our Content Integrity Team gives equal treatment to businesses that use Trustpilot for free and those that subscribe to our services. Our commitment to fairness and creating a level playing field provides the very foundation on which we operate and we’re passionate about keeping it that way.