diff --git a/examples/json-components/README.md b/examples/json-components/README.md
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+++ b/examples/json-components/README.md
@@ -0,0 +1,12 @@
+# json-components
+
+[Live demo](http://demo.thi.ng/umbrella/json-components/)
+
+```
+git clone https://github.com/thi-ng/umbrella.git
+cd umbrella/examples/json-components
+yarn install
+yarn dev
+```
+
+Once webpack has completed building, refresh your browser...
diff --git a/examples/json-components/package.json b/examples/json-components/package.json
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+++ b/examples/json-components/package.json
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+{
+    "name": "json-components",
+    "version": "0.0.1",
+    "repository": "https://github.com/thi-ng/umbrella",
+    "author": "Karsten Schmidt <k+npm@thi.ng>",
+    "license": "Apache-2.0",
+    "scripts": {
+        "build": "yarn clean && webpack",
+        "clean": "rm -rf bundle.*",
+        "dev": "open index.html && webpack -w"
+    },
+    "devDependencies": {
+        "ts-loader": "^3.3.1",
+        "typescript": "^2.7.1",
+        "webpack": "^3.10.0"
+    },
+    "dependencies": {
+        "@thi.ng/api": "^2.0.1",
+        "@thi.ng/hiccup-dom": "^1.0.0",
+        "@thi.ng/rstream": "^0.9.2",
+        "@thi.ng/transducers": "^1.0.7"
+    }
+}
\ No newline at end of file
diff --git a/examples/json-components/src/index.ts b/examples/json-components/src/index.ts
new file mode 100644
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+++ b/examples/json-components/src/index.ts
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+import { isFunction } from "@thi.ng/checks/is-function";
+import { start } from "@thi.ng/hiccup-dom";
+
+// some dummy JSON records
+export const db = [
+    {
+        meta: {
+            author: {
+                name: "Alice Bobbera",
+                email: "a@b.it"
+            },
+            created: "2018-02-03T12:13:14Z",
+            tags: ["drama", "queen"]
+        },
+        title: "'I love my books, all three of them'",
+        content: "Sed doloribus molestias voluptatem ut delectus vitae quo eum. Ut praesentium sed omnis sequi rerum praesentium aperiam modi. Occaecati voluptatum quis vel facere quis quisquam."
+    },
+    {
+        meta: {
+            author: {
+                name: "Charlie Doran",
+                email: "c@d.es"
+            },
+            created: "2018-02-02T01:23:45Z",
+            tags: ["simplicity", "rules"]
+        },
+        title: "Look ma, so simple",
+        content: "Ratione necessitatibus doloremque itaque. Nihil hic alias cumque beatae esse sapiente incidunt. Illum vel eveniet officia."
+    }
+];
+
+// component function for individual keys in the JSON objects
+const summary = (item) => ["div.item", item.title, item.meta, item.content];
+const meta = (meta) => ["div.meta", meta.author, meta.created, meta.tags];
+const author = (author) => ["div", ["strong", "author: "], link(`mailto:${author.email}`, author.name)];
+const date = (d) => ["div", ["strong", "date: "], new Date(Date.parse(d)).toLocaleString()];
+const link = (href, body) => ["a", { href }, body];
+const tag = (t) => ["li", link("#", t)];
+const tags = (tags) => ["ul.tags", ...tags.map(tag)];
+const title = (title, level = 3) => [`h${level}`, title];
+const content = (body) => ["div", body];
+
+// generic JSON object tree transformer
+// called with a nested object spec reflecting the structure
+// of the source data and returns composed component function
+export const componentFromSpec = (spec) => {
+    if (isFunction(spec)) {
+        return spec;
+    }
+    const mapfns = Object.keys(spec[1]).reduce(
+        (acc, k) => (acc[k] = componentFromSpec(spec[1][k]), acc),
+        {}
+    );
+    return (x) => {
+        const res = {};
+        for (let k in mapfns) {
+            res[k] = mapfns[k](x[k]);
+        }
+        return spec[0](res);
+    };
+};
+
+// build component function for the above JSON object format
+// the spec is an array of this recursive structure: [mapfn, {optional chid key specs...}]
+// for leaf keys only a function needs to be given, no need to wrap in array
+// giving component functions the same name as their object keys
+// makes this format very succinct
+const item = componentFromSpec([
+    summary,
+    {
+        meta: [meta, { author, tags, created: date }],
+        title,
+        content
+    }
+]);
+
+// start UI
+start(document.getElementById("app"), ["div", ...db.map(item)]);
diff --git a/examples/json-components/tsconfig.json b/examples/json-components/tsconfig.json
new file mode 100644
index 0000000000..bd6481a5a6
--- /dev/null
+++ b/examples/json-components/tsconfig.json
@@ -0,0 +1,9 @@
+{
+    "extends": "../../tsconfig.json",
+    "compilerOptions": {
+        "outDir": "."
+    },
+    "include": [
+        "./src/**/*.ts"
+    ]
+}