Send Emails from Google Sheets

MailSheet integrates with Google Workspace to provide a simple yet powerful email automation solution:

• Use Google Sheets to organize a list of leads.
• Create campaign templates using Google Docs.
• Send emails that appear in your Gmail account.

The quick setup takes about 10 minutes.

• Make a copy of this campaign template: https://docs.google.com/document/d/1uXxxQywbfgURrwzUdSGnnHtssIzxFm2mMVk-Dr1dsh0/edit?usp=sharing
• From the Menu: File > Make a copy...
• Be sure to name it "Test (T1)".

• Make a copy of this spreadsheet: https://docs.google.com/spreadsheets/d/1va32yPCK0D1dMkz2ZtIQbnKyobgc13sDnBO_8M8xyc0/edit?usp=sharing
• From the Menu: File > Make a copy...
• In the first column (Owner), replace YOUR NAME with your name (yellow column).
• Add a few of your contacts (green rows).

• From the Menu: Mail Sheet > Send campaign...
• You'll be asked to give the appropriate permissions to MailSheet.
• The MailSheet sidebar will open.
• Select "Test" as the Campaign (see troubleshooting below).
• Select "T1" as the Template.
• Enter a Subject for the email.
• Click on the Send Campaign button.
• Watch the Status get updated row by row (from "T1" to "T2").
• Go to your Gmail and look at the Sent Mail folder.
• Go to your Inbox and review the MailSheet email with a summary of the results.
• Congratulations! You just sent your first campaign template using MailSheet!

Troubleshooting: If you are unable to select "Test" as the Campaign, you might be experiencing a conflict between your Google accounts. Try reopening the spreadsheet in a new Incognito/Private window.

Before sending a second template, you need to enable the Gmail API to support threaded conversations:

• Go to your Leads Sheet.
• Open the Script Editor:
  • From the Menu: Tools > Script editor...
• Inside the Script Editor:
  • From the Menu: Resources > Advanced Google services...
  • Search for Gmail API and turn it ON.
• Close the Script editor.

If you plan to send bulk email, please read the next section for the complete setup.

The complete setup takes 10 more minutes.

When sending mass email or bulk email, you must provide an Unsubscribe link to comply with CAN-SPAM.

A simplistic solution is to create a Google Form:

• Create a new form called Unsubscribe on Google Forms.
• Edit the first question to become a Short answer text.
• Edit the question to something like: "Email address to unsubscribe".
• From the menu: Responses > ... > Select response destination > Create a new spreadsheet.
• From the menu: Responses > View responses in Sheets.
• In the Unsubscribe sheet, add a third column called "Status".
• Copy the Document ID of the Unsubscribe sheet:
  • The URL will look something like: https://docs.google.com/spreadsheets/d/[YOUR UNSUBSCRIBE SHEET]/edit
  • The Document ID is the code at [YOUR UNSUBSCRIBE SHEET]
• Create an Unsubscribe Link: [YOUR UNSUBSCRIBE LINK]
  • You may use the Google Form directly as your unsubscribe link.
  • Be sure to use the Get the pre-filled link and delete just the email address from the link so that the appropriate email to be unsubscribed will be appended.
  • If you have a website, you can redirect something like https://example.com/unsubscribe?entry=email to your Google Form.

• Go to your Leads Sheet.
• Open the Script editor:
  • From the menu: Tools > Script editor...
• Edit file Code.gs:
  • Replace the following strings:
    • [YOUR ADDRESS]
    • [YOUR UNSUBSCRIBE LINK]
    • [YOUR UNSUBSCRIBE SHEET]
  • Uncomment the changed lines (by deleting the preceding //)
• Save the file and close the Script editor.

• Go to Google Docs and create a new document.
• Copy the following text:

Hi {{First Name}},

MailSheet supports threaded conversations.

Want to give it a try and help me test it?

https://github.com/nickvidal/mailsheet

Thanks,

• Paste as plain text.
  • From the Menu: Edit > Paste without formatting.
• Save the document as "Test (T2)".
• MailSheet provides mail merge functionality for {{First Name}}, {{Last Name}}, and {{Lead}}.

• Go to your Leads Sheet.
• From the menu: Mail Sheet > Send campaign...
• The MailSheet sidebar will open.
• Select "Test" as the Campaign.
• Select "T2" as the Template.
• Since this is a follow-up, you may leave the Subject blank.
• Click on the Send Campaign button.
• Watch the Status get updated row by row (from "T2" to "T3").
• Go to your Gmail and look at the Sent Mail folder.
• Go to your Inbox and review the MailSheet email with a summary of the results.
• Congratulations! You are all set!

MailSheet allows you to be more organized and save time.

I encourage you to use this saved time to do better prospecting and create more personalized campaigns.

This will provide a better experience for everyone!

I hope you enjoy using MailSheet!