diff --git a/.yarn/install-state.gz b/.yarn/install-state.gz
index e5bd509..c8ab534 100644
Binary files a/.yarn/install-state.gz and b/.yarn/install-state.gz differ
diff --git a/packages/api/src/router/products.ts b/packages/api/src/router/products.ts
index 4dfce9e..aaa24a4 100644
--- a/packages/api/src/router/products.ts
+++ b/packages/api/src/router/products.ts
@@ -3,6 +3,7 @@ import { z } from "zod";
 import type { SeatingStrategyName } from "@dotinc/bouncer-db";
 import { createTRPCRouter, protectedProcedure } from "../trpc";
 import { productConfig } from "@dotinc/bouncer-core";
+import { deployEventTypes } from "@dotinc/bouncer-events";
 
 export const productsRouter = createTRPCRouter({
   all: protectedProcedure
@@ -118,6 +119,8 @@ export const productsRouter = createTRPCRouter({
     .input(productConfig.omit({ owner_id: true }))
     .output(productConfig)
     .mutation(async ({ ctx, input }) => {
+      await deployEventTypes();
+
       console.log("creating configuration", input.id);
       const created = await ctx.prisma.$transaction([
         ctx.prisma.seatingConfig.create({
@@ -165,6 +168,11 @@ export const productsRouter = createTRPCRouter({
         }),
       ]);
 
+      await ctx.svix.application.create({
+        uid: input.id,
+        name: input.product_name,
+      });
+
       return created[1];
     }),
 });
diff --git a/packages/core/src/events/eventTypes.ts b/packages/core/src/events/eventTypes.ts
index dc3736f..1bc59e4 100644
--- a/packages/core/src/events/eventTypes.ts
+++ b/packages/core/src/events/eventTypes.ts
@@ -33,6 +33,15 @@ export const seatReleasedEvent = z.object({
   seat,
 });
 
+export const eventSchemas = {
+  no_seat_available: noSeatAvailableEvent,
+  low_seat_warning_level_reached: lowSeatWarningLevelReachedEvent,
+  seat_provided: seatProvidedEvent,
+  seat_reserved: seatReservedEvent,
+  seat_redeemed: seatRedeemedEvent,
+  seat_released: seatReleasedEvent,
+};
+
 export type EventTypes = {
   no_seat_available: z.infer<typeof noSeatAvailableEvent>;
   low_seat_warning_level_reached: z.infer<
diff --git a/packages/events/index.ts b/packages/events/index.ts
index 5c859f2..f289390 100644
--- a/packages/events/index.ts
+++ b/packages/events/index.ts
@@ -1,2 +1,3 @@
 export * from "./src";
 export * from "./src/publish";
+export * from "./src/utils";
diff --git a/packages/events/package.json b/packages/events/package.json
index d295622..5c8aad8 100644
--- a/packages/events/package.json
+++ b/packages/events/package.json
@@ -12,7 +12,8 @@
   "dependencies": {
     "@dotinc/bouncer-core": "workspace:*",
     "svix": "^0.75.0",
-    "zod": "^3.20.2"
+    "zod": "^3.20.2",
+    "zod-to-json-schema": "^3.20.2"
   },
   "devDependencies": {
     "typescript": "^4.9.4"
diff --git a/packages/events/src/utils.ts b/packages/events/src/utils.ts
new file mode 100644
index 0000000..7692a56
--- /dev/null
+++ b/packages/events/src/utils.ts
@@ -0,0 +1,40 @@
+import { svix } from "./index";
+import { eventSchemas, EventTypes } from "@dotinc/bouncer-core";
+import { zodToJsonSchema } from "zod-to-json-schema";
+
+const missingTypes = <T>(arr1: T[], arr2: T[]) =>
+  arr1.filter((e) => !arr2.includes(e));
+
+export const deployEventTypes = async () => {
+  const eventTypes = await svix.eventType.list({});
+  const names = eventTypes.data.map((e) => e.name);
+  const missing = missingTypes<keyof EventTypes>(
+    Object.keys(eventSchemas) as (keyof EventTypes)[],
+    names as (keyof EventTypes)[]
+  );
+  if (missing.length === 0) {
+    return; // all types are present
+  }
+
+  const creates = [];
+  for (let i = 0; i < missing.length; i++) {
+    const eventType = missing[i];
+    if (!eventType) continue;
+
+    const eventSchema = zodToJsonSchema(eventSchemas[eventType], eventType);
+
+    const jsonString = JSON.stringify(eventSchema);
+
+    creates.push(
+      svix.eventType.create({
+        name: eventType,
+        description: "",
+        schemas: {
+          default: jsonString,
+        },
+      })
+    );
+  }
+
+  await Promise.all(creates);
+};
diff --git a/yarn.lock b/yarn.lock
index fadf934..e0b00c5 100644
--- a/yarn.lock
+++ b/yarn.lock
@@ -2029,6 +2029,7 @@ __metadata:
     svix: ^0.75.0
     typescript: ^4.9.4
     zod: ^3.20.2
+    zod-to-json-schema: ^3.20.2
   languageName: unknown
   linkType: soft