diff --git a/doc/whats-new.rst b/doc/whats-new.rst
index 80f84d3d751..e4007b0a7e9 100644
--- a/doc/whats-new.rst
+++ b/doc/whats-new.rst
@@ -26,6 +26,18 @@ What's New
   - `Tips on porting to Python 3 <https://docs.python.org/3/howto/pyporting.html>`__
 
 
+.. _whats-new.0.10.4:
+
+v0.10.4 (unreleased)
+--------------------
+
+Enhancements
+~~~~~~~~~~~~
+
+Bug fixes
+~~~~~~~~~
+
+
 .. _whats-new.0.10.3:
 
 v0.10.3 (April 13, 2018)
diff --git a/setup.py b/setup.py
index 2dde796ff29..c7c02c90e2f 100644
--- a/setup.py
+++ b/setup.py
@@ -9,7 +9,7 @@
 MAJOR = 0
 MINOR = 10
 MICRO = 3
-ISRELEASED = True
+ISRELEASED = False
 VERSION = '%d.%d.%d' % (MAJOR, MINOR, MICRO)
 QUALIFIER = ''