Comment géreriez-vous les opinions contradictoires sur les mesures de durabilité les plus efficaces au sein de votre équipe ?

Addressing conflicting opinions on sustainability metrics within a team requires a strategic and inclusive approach. By encouraging open dialogue, encouraging diverse perspectives, and prioritizing data-driven discussions, teams can collaboratively identify the most effective metrics that align with their sustainability goals. Additionally, establishing a clear framework for evaluating these metrics can help reconcile different viewpoints and ensure that all voices are heard. Ultimately, leveraging the collective experience and knowledge of team members will not only improve decision-making, but also strengthen the organization's commitment to sustainable practices.

First we need to value diverse perspectives while aligning data with the company’s strategic angle and sustainability objectives. Metrics should be dynamic, evolving with relevance, trends, and needs. Prioritize the organization's viewpoint over individual team preferences to ensure that the chosen metrics serve the broader mission and objectives effectively. Balancing these elements fosters a cohesive, adaptable approach to sustainability that supports long-term success.

Surveys and Questionnaires: Use anonymous surveys to gauge opinions on sustainability initiatives and personal beliefs. Focus Groups: Organize small group discussions to facilitate open dialogue about sustainability topics and gather diverse perspectives.

A key strategy for aligning on sustainability metrics is to frame them within the context of the team’s overarching goals. Start by mapping each team member’s sustainability priorities to broader organizational objectives, showing how different metrics contribute to a unified mission. For example, illustrate how waste reduction can support cost savings and enhance brand reputation, while carbon footprint reduction aligns with global climate commitments. This perspective connects individual preferences to collective success, helping the team see how varied approaches contribute to the same ultimate goal.

One-on-One Interviews: Conduct individual interviews for deeper insights into personal views and motivations regarding sustainability. Workshops: Host workshops that encourage brainstorming and sharing ideas about sustainability, allowing team members to express their views in a collaborative setting.

To further strengthen alignment, consider integrating the selected metrics into your organization's broader performance evaluation system. This not only reinforces their importance but also ties individual contributions to the success of the company's sustainability objectives. By embedding these metrics into regular performance reviews or quarterly targets, you ensure that sustainability becomes a shared responsibility across the team. This approach fosters accountability and underscores the direct impact each team member has on achieving the organization's long-term sustainability goals.

Here's an example of INTERFACE, a global flooring company aligned its sustainability metrics with its goal of reducing environmental impact. They focused on metrics such as carbon footprint reduction and energy use efficiency, which directly supported their mission to achieve a positive environmental impact. By clearly connecting these metrics to their overarching goals, Interface was able to provide a rationale for their choices and effectively align team efforts with their sustainability objectives.

Once all opinions are on the table, focus on identifying the common goals your team shares regarding sustainability. What are the overarching objectives you’re trying to achieve? In my experience, aligning everyone around these shared goals helps to clarify which metrics are most relevant. It’s easier to navigate disagreements when you have a unified vision guiding your decisions.

Aligning on common goals is crucial for resolving conflicts over sustainability metrics. Start by revisiting the overarching objectives of the organization, reminding the team of the core sustainability goals that everyone is working towards. Discuss how the selected metrics should directly align with these objectives to ensure that all efforts are focused on achieving the same outcomes. Together, identify shared priorities, such as reducing carbon emissions, improving resource efficiency, or enhancing social impact, and choose metrics based on their effectiveness in measuring progress in these critical areas. This collective approach helps ensure that the team remains unified and focused on common goals.

Me parece que una buena orientación para ver la pertinencia y relevancia de las métricas es volver al origen. Por qué estamos haciendo los distintos programas o iniciativas de sostenibilidad? qué objetivos generales y específicos se plantearon para cada una de ellas? No es lo mismo realizar un programa por reputación, o para disminuir un costo operativo, o rentabilizar un proceso de relacionamiento. Volver al propósito original, y desglosar los posibles KPI involucrados

Evaluate the relevance of each proposed metric against the team’s goals. Discuss how each metric aligns with your sustainability objectives and the value it brings to measuring progress. In my practice, focusing on relevance often helps to eliminate less critical metrics and narrow down the choices. This step ensures that the selected metrics will genuinely contribute to your team’s success.

Over the last several years, corporations have been exposed to a big diversity of sustainability KPI frameworks (researched, curated and deployed by different types of organizations – from non-profits, academical institutions, public sector workstreams, etc.) What can make life easier when selecting the most relevant KPI framework, is looking at its adoption and transparency. When those two criteria are met, it means that it becomes very easy to benchmark the corporation’s own sustainability metrics with those of other relevant organizations. And while sustainability is a giant field, when it comes to climate change, the most important KPI couldn’t be more straightforward (tonnes of CO2).

There isn't much flexibility available on the sustainability metrics used for external disclosures. For instance, organisations are required to comply with CSRD on report on the mandatory indicators/metrics with limited assurance. List of indicators are also standardized even for voluntary disclosures like CDP. Flexibility does exist on internally tracked metrics used for measuring progress against different sustainability goals, in scenario analyses, forecasting and benchmarking. But in the end, relevance of such metrics in line with industry best practices is crucial. It is also essential to have a separate business group carved out to drive Net Zero and decarbonisation efforts.

Customizing sustainability metrics to fit your industry and company size helps resolve team conflicts by ensuring the metrics are relevant, feasible, and aligned with business goals. This approach makes it easier to build consensus and gain team buy-in, reducing disagreements over which metrics to use.

When discussing feasibility, it's important to also consider the potential for integrating metrics into existing processes. Look for opportunities where tracking a new metric can be seamlessly incorporated into current workflows, minimizing disruption and resource demands. By aligning new metrics with established routines, you can reduce the burden on your team and increase the likelihood of successful implementation. This approach not only makes the adoption of sustainability metrics more practical but also reinforces their relevance to daily operations, enhancing overall buy-in and commitment.

Start by assessing the practicality of each proposed metric in terms of data availability, measurement complexity, and resource requirements. Consider whether your team has the tools and expertise needed to collect and analyze the data effectively. Evaluate the cost implications of implementing and maintaining each metric, including any required technology or staff time. Additionally, consider how each metric integrates with existing systems and workflows. Engage the team in a discussion to weigh the feasibility of each metric against its potential benefits, ensuring that the chosen metrics are not only relevant but also achievable within your constraints. Aim for metrics that provide actionable insights without overwhelming your resources.

Metrics/ KPIs are essential to assess that any organization or team is driving the intended outcomes. However, when they are conflicting views within the team on which ones to choose, the following key questions will guide you: 1) What underlying data is required to calculate each intended metric? 2) Are the data points available or do we need to invest (people/money) to add these data collection steps? 3) What is the recurring burden of data collection and reporting on the KPI (monthly/quarterly)? 4) Can we do a peer benchmark with similar organizations using these metrics?

Feasibility is a key consideration when choosing sustainability metrics. Discuss the practicality of implementing and tracking each metric with your team. Consider the availability of data, the ease of measurement, and the resources required to maintain accurate tracking. Metrics that are too complex or resource-intensive can hinder progress, so it’s important to strike a balance between ambition and practicality.

Discuss the feasibility of implementing each metric. Consider factors like data availability, ease of measurement, and the resources required. In my experience, practical considerations often play a decisive role in resolving conflicts over metrics. It’s important to choose metrics that are not only meaningful but also realistic to track and manage within your team’s capabilities.

Engaging external experts not only provides new perspectives but also lends credibility to the chosen metrics. Their involvement can serve as a neutral ground for resolving disputes and validating the metrics against industry standards. By leveraging their experience, you can uncover innovative approaches or adjustments that might be more effective or feasible. This external validation not only helps in reaching a consensus but also strengthens the overall strategy by integrating proven practices and benchmarks from beyond your organization.

Consulte especialistas externos para obter uma visão imparcial e informada sobre as métricas mais eficazes para o contexto específico.

If the team remains divided, consider seeking external expertise. Bringing in a consultant or using industry benchmarks can provide an unbiased perspective that helps bridge the gap between conflicting opinions. In my experience, external advice can often validate the most effective metrics and provide new insights that the team hadn’t considered.

Cuando se involucra a consultores externos hay que ir más allá de la simple consulta. Cuando se generan sesiones de co-creación entre estos expertos y tu equipo surgen soluciones creativas y adaptadas a la realidad de cada empresa. Esto permite: - Integrar la experiencia interna con conocimientos lideres en la industria - Desarrollar métricas innovadoras y personalizadas - Salir del estancamiento

Conflicting opinions on sustainability metrics often arise from different views on value creation and impact To navigate in this environnement 1️⃣ Ask Provocative Questions: Challenge your team with thought-provoking questions to broaden perspectives and build consensus 2️⃣ Champion Innovation: Empower your team to innovate, turning sustainability from a mere metric into a key driver of value 3️⃣ Align Objectives: Learn from Google, Unilever, Scheider, Capgemini (top100 compagnies on sustainability) by integrating sustainability into your business strategy and aligning metrics with broader goals. 🌱 🌱 Foster innovation and strategic alignment to unify your team on sustainability

Finally, propose implementing a pilot phase where you test the top metrics in practice. This allows your team to see which metrics work best in real-world scenarios. In my experience, a pilot can often clarify the most effective metrics by providing concrete data and results. It’s a way to move forward without fully committing to a single approach, ensuring that your final decision is informed by actual performance. By assessing opinions, identifying common goals, evaluating relevance, discussing feasibility, seeking external expertise, and implementing a pilot, you can navigate conflicting opinions on sustainability metrics within your team.

Test the selected metrics through a pilot program or trial period. Monitor their effectiveness and gather feedback from your team. A pilot implementation allows you to evaluate the metrics in a real-world context and make adjustments based on practical experience.

Pilot projects can effectively unite divided teams by fostering collaboration and shared goals. They provide a controlled environment to test new ideas, allowing team members to engage in problem-solving together. By establishing clear expectations and communication channels, pilot projects encourage participation and build trust among team members. Successful pilots can also serve as a model for scaling initiatives, inspiring teams to adapt and innovate based on shared experiences and lessons learned. This collaborative approach helps break down silos, facilitating a more cohesive team dynamic.

Teste as métricas propostas em um projeto sustentável piloto. Avalie os resultados antes de decidir sua aplicação em escala maior.