Voici comment vous pouvez vous promouvoir en tant que freelance dans le secteur de la durabilité.

Building credibility as a trustworthy consultant/ freelancer in Sustainability takes time. Here are some tips to ease the journey: 1) Update your knowledge. Sustainability is still a nascent field and each sub-area of specialization (energy, GHG, water, circularity, compliance, etc.) is constantly evolving. 2) Update your professional associations. I make it a point to attend/participate in multiple events (in-person or virtual) every month. 3) Invest in yourself via key Sustainability trainings & certifications. There are a host of wonderful universities (either directly or via MOOCs) that offer stellar, short-duration courses. 4) Be relevant. Write. Talk. Interact with a clear pupose to both contribute and also to learn from others.

To promote yourself as a freelancer in the sustainability industry, highlight your expertise through a professional website and showcase relevant projects and case studies. Network with industry professionals via LinkedIn and sustainability forums, and offer insights through blogs or articles. Obtain and display client testimonials and certifications to build credibility. Tailor your pitches to demonstrate how your skills align with clients’ sustainability goals, and stay updated on industry trends to position yourself as a knowledgeable and reliable expert in the field.

Specialize in a Niche Define your specific area of expertise within ESG, such as renewable energy, circular economy, green marketing, or corporate social responsibility Showcase your skills, experience, and goals in your chosen niche to position yourself as an expert

Para construir credibilidad y ganarte la confianza en el sector de la sostenibilidad es aconsejable tener alguna certificación, esto demuestra su compromiso con la industria, a la vez tener una conciencia sostenible te aportará autenticidad en el sector. Considere escribir artículos o hablar en eventos de la industria para compartir sus conocimientos y perspectivas. Colabore de forma proactiva con artículos sobre sostenibilidad en Linkedin le ayudará a posicionarse como referente del sector.

To promote yourself as a freelancer in the sustainability industry, build a strong online presence through a professional website and active social media profiles. Showcase your expertise with a portfolio of past projects and client testimonials. Network within industry groups and attend relevant events to connect with potential clients and collaborators. Create valuable content, such as blogs or webinars, to demonstrate your knowledge and thought leadership. Offer free consultations or workshops to attract clients and provide insights. Highlight your unique skills and certifications to stand out and build trust in the sustainability community.

◾Leverage Local Communities and Volunteer Work: While attending conferences and joining online forums are great for networking, don't overlook the value of engaging with local sustainability initiatives and volunteer opportunities. Many local communities and organizations are actively involved in sustainability projects. By volunteering your time or participating in local events, you can build connections with community leaders, local businesses, and other stakeholders. This grassroots approach not only helps you gain practical experience but also expands your network in a more personal and impactful way.

Networking is crucial for freelancers. Attend industry events, join sustainability groups, and engage on platforms like LinkedIn. Building relationships with other professionals can lead to referrals, collaborations, and new opportunities. In my experience, networking is about more than just collecting business cards—it’s about creating genuine connections that can support and expand your freelance business. Engage in meaningful conversations, offer value, and stay in touch with your network regularly.

Network and Get Referrals Participate in industry events, connect with potential clients and other professionals online and offline Ask satisfied clients for referrals or reviews on your website and social media Collaborate with other green freelancers or firms to offer a more comprehensive service package

Participe de eventos do setor e conecte-se com outros profissionais e possíveis clientes. A rede ativa é fundamental para construir uma base de contatos e oportunidades.

Las conexiones online- offline , networking puede, ayudarle a conocer a clientes y colaboradores del sector. Unase a redes profesionales como LINKEDIN, centrados en la sostenibilidad para interactuar con profesionales de ideas afines, colaborar de forma proactiva le ayudará a encontrar oportunidades , aumentará sus conocimientos a la vez construirá buenas relaciones . Me es útil tener la rutina de buscar información de las tendencias en sostenibilidad, esto me ayuda a estar actualizado en el sector; a la vez aportar valor en mis conexiones a nivel profesional.

Do you know who Sandra Goldmark is? A real-life pioneer in the field of sustainability consultancy and founder of FixUp. Sandra focused on helping businesses reduce waste and improve circular economy practices. She tailored her messaging to show how her services could lead to tangible outcomes like 40% reduction in material costs and a 50% decrease in waste output for her clients. By clearly articulating the specific challenges she addressed and the measurable benefits, Sandra was able to attract a steady stream of clients and establish herself as a trusted expert in her field. This approach underscores the importance of focusing on outcomes to make your services more compelling to potential clients.

Build a Strong Portfolio Develop a professional website displaying your expertise, previous projects, and contact information Include samples of your work, client testimonials, and any awards or recognitions you have received Demonstrate the impact and value you provide to clients, such as reducing environmental footprint or improving brand reputation

As a freelancer, it’s essential to offer clear, actionable solutions to your clients. Identify the pain points they face in their sustainability efforts and provide tailored strategies to address them. In my experience, clients are more likely to hire someone who can offer practical, results-driven solutions rather than just theoretical advice. Position yourself as the go-to expert who can not only identify problems but also solve them efficiently and effectively.

Destaque-se oferecendo soluções inovadoras e personalizadas que atendam às necessidades específicas dos clientes. Mostre como suas abordagens agregam valor.

Como autónomo en sostenibilidad, tu objetivo es resolver problemas a tus clientes. "Demuestre con hechos. Involucrarse en actividades de colaboración comunitarias y d barrio para colaborar en temas sostenibles, habla de su "Conciencia medio ambiental". Desde mi experiencia en el sector de bienes raices, me es prioritario aportar conocimiento y educar a mi cliente desde el inicio, sobre la importancia del Certificado energético entre otros y como puede dar valor diferencial a su inmueble si se adopta prácticas sostenibles. Lo de más puede venir por añadidura.

Showcase your previous work and successes through a professional portfolio. Include case studies, client testimonials, and examples of projects you’ve completed. In my experience, potential clients want to see tangible evidence of your skills and the impact you’ve made in previous roles. A well-crafted portfolio not only highlights your expertise but also demonstrates your ability to deliver real-world results, making it easier for clients to trust you with their sustainability needs.

Enhance Your Pitch Include social proof like client testimonials and case studies in your proposals Clearly define your services and what sets you apart from competitors Establish systematic workflows for client onboarding, project management, and invoicing

Compartilhe estudos de caso e exemplos práticos de seu trabalho em plataformas digitais e redes sociais. Isso demonstra suas habilidades e experiência.

Continuous Learning and Certifications Stay informed about the latest trends, technologies, and methodologies in sustainability Obtain relevant certifications like LEED (Leadership in Energy and Environmental Design) to bolster your credentials Offer educational workshops and webinars to potential clients on the benefits of sustainability

Esteja sempre atualizado com as tendências e regulamentações do setor. Isso mostra que você é um profissional comprometido e conhecedor das mudanças.

"La actualización del conocimiento debe ser continua, por lo que tener planificado las actividades bajo calendario es crucial para seguir creciendo. El objetivo no es solo llenarse de conocimientos, mas bien el poner en práctica lo que se aprende y compartir sus conocimientos con otros, lo que le hará ser un referente en el sector, a la vez de crear oportunidades.

1. Identify your specific area of expertise within sustainability, like renewable energy or waste management. 2. Showcase your projects, case studies, and achievements on a personal website or portfolio platform. 3. Share insights, articles, and successes related to sustainability on LinkedIn, Twitter, and other relevant platforms. 4. Attend and speak at industry events, webinars, and conferences. 5. Write articles or blogs on sustainability topics to establish yourself as an expert. 6. Collect and display client testimonials and ask for referrals to build credibility. 7. Provide value through educational content to attract potential clients and showcase your expertise.

Provide Value-Added Content Create blog posts, whitepapers, or webinars that showcase your thought leadership on key ESG topics Share insights, best practices, and actionable tips that help educate your target audience Demonstrate your ability to solve problems and add value for clients Engage with Your Community Highlight your involvement in relevant industry groups, events, and initiatives Feature quotes, testimonials, or case studies from satisfied clients, partners, or peers Encourage visitors to connect with you on social media or via email to continue the conversation

Promoting yourself as a freelancer in the sustainability industry requires a targeted approach that highlights your expertise, builds credibility, and connects you with potential clients. One way I have seen people do this is building a strong online presence. - Create a professional website that showcases your services, expertise, and portfolio (case studies, testimonials, etc) - Optimise your website and content for search engines to improve visibility (something I’m currently doing for a small project of mine). - Use relevant keywords that potential clients might search for, such as “sustainability consultant” or “freelance ESG specialist.” - Actively engage on social media platforms & share your thoughts on sustainability topic.

Desenvolva uma marca pessoal forte que reflita seus valores e expertise em sustentabilidade. Utilize um site profissional, blog e redes sociais para promover sua imagem.

Desarrolle una marca sólida que refleje sus valores y experiencia en sostenibilidad. Tenga una identidad de marca que pueda ser reconocida fácilmente, puede empezar con una web sencilla, una página profesional en linkedin, un KID DE MARCA(logo- infografia- colores- forma d comunicarse). Busque alguna habilidad que le hace diferente y comuníquelo en redes profesionales como LINKEDIN, esto le ayudará a ser diferente y tener un buen inicio en su profesión sostenible.