Vous visez à promouvoir les initiatives de durabilité. Comment convaincre les décideurs de s’y mettre ?

O processo de sensibilização diante dos tomadores de decisão para adotar iniciativas de sustentabilidade precisa estar amparado em fatos e dados. É necessário evidenciar e tangibilizar os ganhos dessas iniciativas, correlacionando às metas corporativas, compromissos ESG pactuados pela companhia perante a sociedade, bem como dar visibilidade aos riscos e oportunidades associados aos temas materiais do negócio e do setor correspondente.

There is a human behind every leader. The challenge of sustainability is also a challenge of looking behind what drives decision-making. Framing sustainability purely in narrow short-term interest-led ways misses the opportunity to look at the greater potential - for the leader, the organisation, nature and society. Tailoring our appoach must thus consider the "human behind" as Christina Figueres did in her climate negotiations. What are the deeper needs behind - such as belonging, expressing our potential and being part of a greater story?

Research shows that aligning proposals with executives' priorities increases approval rates by 50%. Present your sustainability initiatives as solutions to existing challenges, not additional tasks. For example, if cost reduction is a priority, highlight how energy-efficient practices can save up to 30% on energy costs. Tailoring your approach demonstrates that you've done your homework and are offering a customized strategy rather than a one-size-fits-all proposition. This targeted approach can increase your chances of gaining support by up to 60%.

To champion sustainability initiatives and convince decision-makers, start by aligning your proposals with the organization's strategic goals. Present data-driven insights that highlight cost savings, risk mitigation, and competitive advantages. Showcase successful case studies from similar organizations. Engage stakeholders by addressing their concerns and demonstrating the long-term benefits. Foster collaboration by involving key decision-makers early in the planning process. By communicating clear value and aligning with organizational priorities, you can secure buy-in for sustainability initiatives.

Cost reductions, risk avoidance, and a competitive advantage contribute to sustainability. Highlight successful case studies and industry trends to demonstrate tangible advantages. Align the activities with the company's strategic goals and values, highlighting their impact on growth, reputation, and regulatory compliance. Engaging stakeholders with clear, data-driven arguments and demonstrating the potential for positive impact will help convince decision-makers to support your sustainability efforts.

Emphasizing the business case is if course key for every business. But succeeding in it won't work by using the same framing and argumentary that has created the narrow, profit-obsessed logic that has created the sustainability problems in the first place. Coming from a place of potential, I believe that sustainability advocates would do better by inviting teams to imagine the benefits of a sustainable up to regenerative business model. If they manage to create a compelling story around that, it will be difficult to argue against a coherent story that leaves the company, nature and communities it is part of better off.

Let your decision makers see sustainability from different perspectives-risk management; opportunities maximization. You could do this by sharing case studies of companies (within your industry, if possible) that have either been able to better manage better risks through adoption of some sustainable initiatives or taken advantage of certain sustainable business opportunities. Everyone likes a success story (or a learning point) and this would therefore help you drive home your point. Remember to also give them time. While some will get on board immediately, some decision makers would take longer. When you have this at the back of your mind, you are better able to design effective engagement materials.

Decision-makers are busy, so could you tailor your message to their priorities? Focus on the bottom line! Show how sustainable practices like reduced energy use translate to significant cost savings. Don't forget the brand image! Highlight how sustainability resonates with today's environmentally conscious consumers, boosting brand reputation and customer loyalty. By presenting sustainability as a strategic advantage, not just an environmental cause, you can turn decision-makers into champions who see the financial and brand value of going green.

La Dirección de una empresa suele hablar en términos económicos, de forma que para alinear a la Dirección con nuestros objetivos de sostenibilidad, debemos hablarles en el mismo idioma. No solo una reducción de residuos afectará al medio ambiente, sino que supondrá un ahorro económico importante en la organización. Términos que debemos usar cuando se exponga o presenten proyectos a la Dirección deben girar alrededor de "Ahorro", "Retorno de Inversión", "beneficios", intentando analizar o transformar aspectos intangibles en cuestiones "tangibles".

Apresente dados concretos e evidências de sucesso em outras empresas. Use métricas financeiras e exemplos reais para demonstrar o retorno sobre o investimento (ROI) das iniciativas sustentáveis.

Leveraging success stories can effectively convince decision-makers to adopt sustainability initiatives. For instance, companies like Unilever have reported a 30% increase in sustainable brands' growth compared to their other products, showcasing tangible business benefits and enhanced public image. 🌍 Sharing such examples helps decision-makers visualize the potential positive outcomes, making sustainability seem not only feasible but also advantageous.

Como se dice, el cambio se inicia "andando", así que cualquier caso de éxito o fracaso debe ser empleado para la retroalimentación y refuerzo de nuestro discurso. Si hemos fallado en algo, debemos analizar las causas y retomar los esfuerzos teniendo en cuenta estas "lecciones aprendidas". En aquellos casos de éxito, éstos se emplearán para reforzar nuestro discurso, el haber ahorrado importe en ciertas acciones enfocadas a la sostenibilidad nos permitirá seguir convenciendo a la Dirección y los empleados para que apoyen y se sumen a nuestra causa.

While sharing stories may have an impact, I would recommend preparing proper reports with previous project(s) (on a no-name basis), including the methods used, measurable impact of the project(s) conducted. For decision-makers would include a clear overview of the next steps related to a potential project to be conducted and would run prediction models on the different possible scenarios and potential impact. Decision-makers always like to see measurable output, where it is evident that efforts of a project will be clearly reflected. For actual projects an implementation plan, milestone reporting and a final report is always recommend to showcase impact, but also to be used as an example for future projects.

Destaque os benefícios já alcançados por projetos anteriores. Resultados positivos anteriores ajudam a construir confiança e mostram a viabilidade das iniciativas propostas.

Engaging stakeholders can compel decision-makers to embrace sustainability. For example, a 2020 Deloitte survey found that 73% of millennials prefer to work for environmentally responsible companies, highlighting the importance of sustainability to employees.🌱 Additionally, Nielsen reports that 81% of global consumers feel strongly that companies should help improve the environment, showcasing the demand from customers. By involving customers, employees, and community members who value environmental responsibility, decision-makers feel increased pressure and accountability to act.

Inclua diferentes departamentos e líderes na discussão. Um suporte mais amplo dentro da organização pode facilitar a aprovação das iniciativas.

Assuring decision-makers of ongoing support can significantly boost their willingness to adopt sustainability initiatives. A McKinsey report highlights that companies implementing sustainable practices see a 20% reduction in operational costs over five years, emphasizing the long-term benefits. By providing your expertise, resources, and ongoing support, you can alleviate concerns about the complexities. For example, Walmart's Project Gigaton initiative offers suppliers resources and support to reduce greenhouse gas emissions, demonstrating how collaborative efforts can lead to successful sustainability outcomes. This assurance makes the adoption of sustainable practices more appealing and manageable for decision-makers.

Mostre como sua equipe pode ajudar na implementação das iniciativas. Disponibilize recursos, treinamento e assistência para garantir que as metas de sustentabilidade sejam alcançadas.

It is true that a growing number of decision-makers are becoming educated and informed about sustainability issues. However, the role of sustainability professionals must always include direct support for them. This is due to the very dynamic and complex environment, in which legislation and demands are continually changing, with a strong potential impact on the business. For this reason, transcribing external and internal influences and risks from a sustainability perspective is a fundamental task, in order to provide decision-makers with accurate information and needs.

After laying out the rationale for sustainability, it's pivotal to propose clear next steps to spur action. Conducting a sustainability audit, aligned with standards like those from the Global Reporting Initiative (GRI), offers valuable insights into current practices and areas for improvement. Starting with achievable projects, such as implementing energy-efficient lighting or initiating waste reduction programs, enables immediate impact and builds momentum toward broader objectives. Providing a structured roadmap with actionable items empowers decision-makers to ensure effective resource allocation towards sustainable outcomes.

Forneça um plano de ação claro e detalhado. Descreva as etapas necessárias, prazos e responsabilidades para a execução das iniciativas, garantindo uma transição suave

👉 Highlight regulatory shifts favoring sustainability, like the EU's Green Deal pushing companies like BMW towards electric vehicles and sustainable practices. 👉 Show how sustainability boosts investor confidence and attracts capital, with companies like Unilever seeing higher returns and lower costs of capital. 👉 Risk Management: Explain how sustainability reduces risks, with companies like Coca-Cola implementing measures to mitigate climate-related risks. 👉 Demonstrate how sustainability enhances brand reputation, as seen with Patagonia's leadership in sustainable fashion. 👉 Highlight sustainability's role in driving innovation and attracting talent, exemplified by Tesla's advancements in electric vehicles.

Risk Mitigation: Emphasize how sustainability initiatives can mitigate risks related to environmental impact, supply chain disruptions, regulatory changes, and reputational damage. Position sustainability as a strategic advantage. Continuous Communication: Maintain ongoing communication with decision-makers to keep them informed about progress, challenges, and successes of sustainability initiatives. Foster a dialogue that encourages transparency and accountability. Measurable Metrics: Establish clear metrics and benchmarks to measure the success and impact of sustainability initiatives. Regularly report on progress against these metrics to demonstrate accountability and return on investment.

ROI and Metrics: Quantify the return on investment (ROI) of sustainability initiatives in terms of financial, environmental, and social impacts. Use metrics and KPIs to track progress and demonstrate success over time. Alignment with Strategic Goals: Ensure that sustainability initiatives align with the organization's strategic goals and long-term vision. Emphasize how these initiatives contribute to competitive advantage, brand reputation, and future-proofing the business. Educational Efforts: Offer educational sessions or workshops to increase awareness and understanding of sustainability issues among decision-makers and stakeholders. Build a shared commitment to sustainability goals.

Aborde possíveis preocupações ou objeções de forma proativa. Esteja preparado para ajustar as propostas com base no feedback e para adaptar as iniciativas às necessidades específicas da organização.