Un changement de marque d’entreprise peut susciter de l’incertitude au sein de votre équipe. Pour remonter le moral et maintenir la productivité, essayez ces tactiques :
- Communiquez ouvertement sur les changements et sur la manière dont ils profiteront à l’entreprise et à ses employés.
- Impliquez les employés dans le processus de rebranding pour leur donner un sentiment d’appartenance et de contrôle.
- Reconnaître et récompenser la flexibilité et les contributions à la refonte de l’image de marque, en montrant leur appréciation pour leur travail acharné.
Comment avez-vous réussi à maintenir un bon moral d’équipe en période de changement ?
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Think of it like this. You're remodeling your house. Sure, it might be a bit messy and stressful, but at the end of the day, you'll have a fresh new space that you love. The same goes for rebranding. It might be a bit chaotic, but the end result will be a stronger, more vibrant company.
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During a rebrand, uncertainty can unsettle your team, but there are ways to keep morale high. First, I ensure transparent communication about the rebrand's benefits for both the company and employees, addressing concerns head-on. Involving the team in the process is crucial, giving them a sense of ownership and showing that their input matters. Recognizing and rewarding their contributions also boosts confidence, reinforcing their value during this transition. By fostering a collaborative and supportive environment, I help the team embrace change with optimism.
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To boost employee morale during a company rebrand, clear communication and involvement are key. For instance, when Thai retailer Central Group rebranded its stores, they engaged employees in the process through workshops and feedback sessions. This approach helped align staff with the new vision and reduced uncertainty. Similarly, during its rebrand, Japan's Uniqlo held town halls and provided detailed updates, creating a sense of inclusion and ownership. Ensuring that employees understand their role in the rebrand and feel valued can transform uncertainty into excitement and commitment.
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Whats is foreign to us and cloud in mistery make us feel nervous, so lets tackle it with information, the company could explain the reason of the rebranding and what the company expect to win, for example more trust, or appeal to a larger crowd, or stand out from the competitors. As rebrand is made also a study is made, so we can use part or this study to make the employees confortable and introduce them to the new brand and make them part of the change imprinting the new brand with also sweepstakes, merchandise or just having fun around the rebranding so it is not something to fear but to remember as a joy and being proud of this new brand.
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Any changes, particularly when they involve a rebranding exercise, are likely to leave the staff with several questions. Begin by showing that you understand their worries honestly. Discuss a plan and why rebranding is necessary for the company and its further development. Ensure to provide them with specific and progressive feedbacks so that they can be part of the whole process proactively. For instance, call upon them and ask them to give suggestions or opinions. In a past workplace, I realized that check-ins along with acknowledging accomplishments in progress went a long way in improving morale. Ensuring that your team work environment is transparent and inclusive will ensure that people remain positive and motivated at work.
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