When your startup's target market shifts, it's crucial to adapt quickly by conducting thorough market research. Start with secondary market research—analyzing available online data to understand the new market dynamics. If this doesn't provide a clear direction, proceed to primary market research, directly engaging with current and potential customers to gather firsthand insights. This approach not only minimizes the costs associated with the shift but also positions your startup to stand out among competitors.

Embracing market shifts is crucial for startup resilience. We pivoted by leveraging data to understand new trends and engaged deeply with our evolving customer base. By realigning our product offerings to meet emerging needs, we turned challenges into opportunities, driving growth and innovation in the face of change.