Les principales parties prenantes s’affrontent sur la vision du rebranding. Comment allez-vous unifier leurs points de vue divergents ?

Rebranding can be challenging, especially when key stakeholders have differing perspectives. Here’s how to get everyone on the same page: 1. Clear Vision: Start with a shared vision that aligns with our core values and long-term goals. 2. Open Dialogue: Foster open, honest discussions to understand all perspectives and address concerns. 3. Collaborative Approach: Involve stakeholders in the decision-making process to ensure buy-in and ownership. 4. Consistent Communication: Maintain transparent and consistent communication to keep everyone informed and engaged. By prioritizing collaboration and clear communication, we can create a rebranding strategy that resonates with all stakeholders.

The goals have to be identified properly.The goals should be SMART (Specific, Measurable, Attainable, Relevant and Time Bound) and should be perfectly aligned with all the internal and external stakeholders

- Facilitate an open dialogue where each stakeholder can voice their concerns and aspirations, ensuring everyone feels heard. - Identify common goals and values that align with the company's broader objectives, using these as a foundation to build a unified vision. - Encourage collaboration by assigning cross-functional teams to integrate diverse perspectives into the rebranding strategy. - Communicate progress and adjustments to maintain alignment and commitment.

1. Unify stakeholders by facilitating a collaborative workshop to align on shared goals and values. 2. Encourage open dialogue to understand each perspective and identify common ground. 3. Use data and customer insights to guide decisions. 4. Develop a unified vision that integrates key elements from all sides, ensuring everyone feels heard and invested.

One cannot have the all intelligence and data in the world. The output from the person outide the process is crucial, as they consider other things that out of your team mindset anp point of view. That's it matters when there are commentaries. It seems that you are on a right way. Thus everything that can be used need to be put down from words of stakeholders.

Active listening basically involves total or full listening to the accurate information about Relevant rebranding aspects affecting the alignment with stakeholders. Also focusing and understanding social media listening also plays an important role in eradicating the clash

Communication is the key to success of rebranding, it focuses on passing the right information to the right person at the right time. The communication should be consistent, clear, Coherent, concise, complete, collective and captivating

Mostly key stakeholders are really about seeing business as a whole, being visionaires and of course being not that into any speceific part of business, as they are about makeing decisions, not executing it. And that's why you need your proposal be as clear as for ordinary person. In the end brand is repositioned to reach person wha has just about 6 seconds to understand the message. Always keep that in mind.

Some people are eager for numbers, some prefer only pictures. But all expect a value for the company from any action. In order to start a project or get approval you need to keep that in mind to have your killer features backed up by mathematical base, thorough analysis and of course be presented at it's best.

All the data collected from each and every stakeholder should be created and integrated in one place as this data integration brings the true analysis and helps in accurate decision making for rebranding process.

When there is a clash and conflicting opinion between different external stakeholders then we have to find and ensure that we do a little compromise to keep all the stakeholders at parity, satisfied and on the same page.

If you are considering Rebranding it means 1. the brand is not being perceived by the target audience the way it should 2. competition is being more effective with their brand image 3. Market has moved ahead and your brand needs to catch up with a new look, new tone, new identity To bring stakeholders on to the same page, showcase: 1. Case studies of rebranding success 2. Bring in strong customer insights that warrant a rebrand 3. Draw out scenarios which can unfold if the brand decides to rebrand 4. Bring attention to the values, and vision of the organisation and articulate how a rebrand will shine a light on these

That's a time for renowed Ikea effect. When you gather ideas and inputs from all stakeholders asn put it in the final proposal, that will be verified of course by tests it's no longer your proposal, but joint solution that all sides are responsible for and care. That's why it leads to win-win scenario.

Start by finding common goals that everyone agrees on. Listen to each side and look for areas where they overlap. Use clear communication and data to show why certain decisions are important. Encourage everyone to work together and make small compromises. The goal is to move forward as a team with a shared vision, even if not everyone gets exactly what they want.