Los valores de tu marca chocan con una asociación de influencers en las redes sociales. ¿Cómo sortearás este dilema?

Para sortear el dilema de un conflicto entre los valores de tu marca y una asociación con influencers, es crucial evaluar cuidadosamente la situación y mantener una comunicación abierta con los influencers. Busca puntos comunes y ajusta estrategias si es posible. Sin embargo, si no se puede resolver el conflicto, la integridad de tu marca debe prevalecer. Toma una decisión informada y comunica de manera transparente con tu audiencia para mantener la confianza y credibilidad de tu marca. Al priorizar tus valores, refuerzas la autenticidad y la fidelidad a tu misión, lo cual es fundamental para el éxito a largo plazo.

Do your homework research your potential partners, see in what they believe, how they engage with their followers, research work, articles. Align your vision and values and create a plan to interview your candidates. You are your brand.

When your brand's values clash with an influencer partnership, address the dilemma openly. Communicate your brand's stance respectfully, consider alternatives, and prioritize integrity over short-term gains

Open communication is essential for navigating this dilemma successfully. Having genuine discussions with your influencer can improve mutual understanding of each other's viewpoints and beliefs. This helps to address existing differences and also enhances the partnership for future projects. Transparency and mutual respect are essential. By confronting these issues directly, we can guarantee that our partnerships embody the integrity and mission of our brand.

Communication and respect are crucial for all sorts of cooperation. But if the common basis is lacking it is worth to overthink the whole partnership. I have a quiet radical position on that point. I always try to work only with partners being in the same page.

When managing influencer partnerships for an eCommerce brand, a lot of first-time marketers would mistake influencers for paid spokespeople. They’re not. Influencers have their own communities to manage, and honesty and open thought and opinion are important to them. If an influencer has published a video in which they criticize a feature, engage in open dialogue to respond to the criticism. By engaging openly, it really shows a brand that will listen. 👂 We usually help advise and navigate how specifically to respond, as each influencer has a specific way of interacting.

L'idée est d'éviter de susciter une escalade dans les posts, ce qui ne permettrait que de surenchérir et d'entacher votre réputation. Il convient de ne pas oublier que nous vivons à l'heure de l'immédiateté et de l'émotion poussée à l'extrême. Aussi, bien souvent, la suspicion s'installe en premier lieu et les abonnés ne vont pas systématiquement aller vérifier l'information et vont prendre pour "argent comptant" ce que l'influenceur a écrit. Alors, il devient important d'ouvrir le dialogue avant que la situation ne prenne une tournure compliquée. Très souvent, cela se fera à distance, alors attention car le non verbal n'est pas toujours abordable. Le respect entre les parties doit être, plus que jamais, le socle de la discussion.

When your brand’s values clash with an influencer’s actions, crafting a thoughtful public response is crucial. Address the situation transparently, affirming your brand’s commitment to its core values. This not only clarifies your stance to customers but also reinforces your brand’s integrity. It’s an opportunity to demonstrate leadership and commitment to your audience. Remember, how you handle discrepancies publicly can significantly impact your brand’s trust and loyalty. Let’s navigate these challenges with openness and principled communication

Dans ce cadre là, il s'agit d'une gestion de crise communicationnelle. Reprenez un à un les arguments de votre détracteur et bâtissez un plan de communication de crise idoine. Ce plan doit permettre: - de répondre rapidement (les Internautes attendent une réponse rapide de la marque). Pensez à surveiller les avis portés sur votre marque (site web, Google, FB, Insta....), Utilisez le social listening pour identifier les problèmes potentiels. - Adoptez une posture empathique vis-à-vis des commentaires postés et prenez de la hauteur, reconnaissez les inquiétudes et le mécontentement du public. - Maintenez une communication interne et stoppez la diffusion des posts programmés....

Toda empresa na nova economia está a um cancelamento de encontrar a ruína. Em muitos casos, vai ser necessário absorver o problema gerado pelo influenciador. Em outros, é o caso de acionar judicialmente o influenciador se houve descumprimento contratual ou se houve danos que poderiam ser evitados e não foram por irresponsabilidade.

When your brand’s values clash with an influencer’s actions, it’s critical to evaluate the impact thoroughly. Assess how this mismatch affects your audience’s perception and your brand’s reputation. Is this a one-time slip, or does it indicate a deeper misalignment? Understanding the scale and implications can guide whether to recalibrate the partnership or part ways. Always prioritize alignment with your core values, as they are the compass that guides your brand’s long-term success and authenticity

If it's an ethical dilemma, identify what's a deal-breaker. A business and brand owner will always have a moral compass. But to what extent are you willing to let things slide? Where would you put your foot down? If your business is on the line, and there is no other way out - would you be okay to compromise on your values? Do you have alternatives? Did you try to communicate your stance with said influencer? Is it desperation driving the decision, or greed? Is the impact of your decision cause a major shift for the future of your business? Will you regret it later? Mull over these. Analyse the impact of your decisions. Do what's most aligned for the future of your personal and professional goals.

n today's fast-paced marketing world, influencer partnerships can sometimes lead to value clashes. It's crucial to thoroughly assess the potential negative impact on our brand's reputation and customer trust. Start by opening a dialogue with the influencer to understand their perspective and express our concerns. This fosters mutual respect and opens avenues for resolution. Address the issue transparently in a public response, reaffirming our brand's values and commitment. Prioritize thoughtful deliberation over haste to navigate these dilemmas effectively, maintaining our brand's integrity and trust with our audience.

Construção de marca envolve todos os setores da empresa. Analisar o impacto é uma ação necessária antes e depois do ocorrido e precisa envolver todo mundo, inclusive através de pesquisas com os clientes e público em geral.

Review partnership and allow for discussion with the Influencer for possible adjustment. Failing which may lead to outright cancellation and search for a new partnerships that aligns with the brand's values.

Se a empresa está num estágio onde já criou políticas específicas que envolvem os limites de uso da marca e seus valores por parte de terceiros, essas mesmas políticas precisam estar anexadas ao contrato com o influenciador, ou ao menos precisa haver uma menção expressa de confirmação de ciência no documento.

On avance chaque jour, c'est certain. Notre état d'esprit et notre façon de voir les petites réalités témoignent d'améliorations continues et contribuent ainsi à notre croissance à long terme. Cependant, attention : si vous sentez que vous n'améliorez pas, cela signifie que vous reculez. On ne stagne jamais : soit on avance, soit on recule.

In real estate, every challenge we encounter is an opportunity to reinforce our commitment to our core values and enhance our client relationships. By learning from each experience and using those insights to refine our strategies, we can avoid similar issues in the future and build stronger, more trustworthy partnerships. Navigating these situations with grace and integrity not only resonates with our clients but also solidifies their trust in our brand.

When conflicts arise, it is crucial to address them openly and honestly. Ensure that your influencer's values align with your brand's core values from the beginning. This alignment minimizes the risk of conflicts arising due to differences in principles or expectations. Be willing to find a middle ground. Compromise can go a long way in resolving conflicts. If both parties are willing to adjust and find a mutually beneficial solution, the relationship can be salvaged and even strengthened. Use the experience as a learning opportunity. Analyze what led to the clash and how similar situations can be prevented in the future. This proactive approach can help you refine your influencer’s program and avoid potential conflicts down the line.

Your brand is your company and your main asset. Always act in the best interest of your brand after thorough assessment. Use this opportunity to enhance your policy on who to partner with, how to engage with them, and how to walk away when necessary. Ensure there is an agreement on values, especially if your brand relies on influencers and you are operating in the B2C sector.

Being transparent, and clarify that the influencer has abroad segment of audience, will help your brand advocates understand this conflict smoothly. It will continue positively to reduce the negative impact and imply your core values message consistently!