A continuación, te explicamos cómo puedes gestionar de forma proactiva los obstáculos imprevistos en una posición de sostenibilidad.

A risk-based approach is always the safest way to establish backup plans when things do not materialize as expected. This allows you to have controls in place to bypass most of the obstacles that appear

Maintain a flexible mindset and be prepared to adapt strategies quickly. Continuously monitor industry trends and potential risks, enabling swift identification and response to issues. Foster strong communication channels within your team and with stakeholders to facilitate prompt problem-solving. Develop contingency plans and invest in ongoing training to ensure readiness for unexpected challenges. Demonstrate resilience and a solutions-oriented approach, prioritizing sustainable outcomes despite any disruptions.

Rigid sustainability plans can become risks if they fail to adapt to changing circumstances. Some key risks include: Plans may not account for future challenges like resource scarcity, climate change impacts, or evolving stakeholder expectations. Inflexible strategies leave companies vulnerable. Overly prescriptive plans can stifle innovation and prevent companies from capitalizing on new sustainability opportunities. Rigid targets may not align with the most impactful initiatives. Siloed sustainability efforts that are disconnected from core business strategy and risk management processes are less effective. Sustainability must be integrated throughout the organization.

Os princípios de sustentabilidade normalmente estão em rota de colisão com os objetivos corporativos e metas individuais das áreas, por isso devemos nos colocar no lugar do outro e entender as resistências advindas deste conflito.

Working with sustainability and corporate social responsibility is a mindset. It means always being available to listen actively to your stakeholders and their needs (employees, leaders, suppliers and third parties, public authorities, other organisations...). It's always about co-construction and collaboration. No organisational strategy and culture comes about overnight. You need to be a resilient professional with an equally resilient team to bring employees and stakeholders on board together to turn these obstacles into real opportunities.

Planejamento e gestão de riscos são essenciais, letramento das lideranças, monitoramento das ações e comunicação das consequências de fazer ou não as ações. Ética como base fundamental e atento a todas as regulações, propor inovações e comunicar ganhos com as possíveis mudanças. Incentivar a melhoria contínua de processos. Engajamento das partes interessadas e principalmente desenvolver parcerias e colaborações estratégicas.

Increasing transparency and engagement with suppliers to address issues like environmental pollution or labor violations, rather than simply cutting ties.  This helps solve problems at the source. Diversifying the supplier portfolio to reduce vulnerabilities to disruptions like natural disasters or pandemics.  Integrating sustainability and risk management functions to better identify, analyze, and mitigate social and environmental risks.  Ultimately, sustainable risk management is about building resilience, not eliminating all risk.  By taking a thoughtful, collaborative approach, one can navigate the unique risks and rewards of a sustainability career.

Conhecendo os objetivos individuais das áreas nos possibilita avaliar os riscos das implantações sugeridas pelos princípios de sustentabilidade, e entendendo melhor conseguiremos explicar melhor.

Learn from past mistakes and assess current challenges more rationally. Continuous learning enables professionals to analyze past failures, learn from them, and apply that knowledge to tackle present and future risks in a data-driven manner. Develop a credible theory of change and minimize unintended negative consequences. Lifelong learning helps sustainability professionals create realistic plans for achieving desired outcomes while anticipating and mitigating potential side effects Stay updated on the latest sustainability best practices, issues, and solutions. The field of sustainability is rapidly evolving, so it's important to keep abreast of new developments to make informed decisions and minimize negative impacts.

A capacitação com aprendizagem contínua nos possibilitará desenvolver melhores argumentos e investir na comunicação eficaz, proporcionando com que o outro entenda o que estamos tentando explicar.

Communication plays a key role in any agenda! It can become a real propagator of good practices and positive impacts or a real channel of #green, #social, #bluewhasings. Knowing how to communicate effectively is a real art. It's knowing how to inform the organisation's stakeholders about information that is necessary, relevant, has an impact and is seen as a potential or actual risk to the business. It's communicating about a strategy that already exists or is being built. What I see a lot is that people don't know how or what to communicate. Many positive actions that exist within the organisation fail to be communicated at the right time and in the right way, causing damage and risks to the agenda itself and its effective development.

A parceria estratégica com os stakeholders é fundamental para fomentar o engajamento em torno do projeto, e ao invés de tentar implantar nossas ideias, os próprios stakeholders contribuirão com ideias e com o sucesso do projeto.