Te enfrentas a una crisis en una empresa de telecomunicaciones. ¿Cómo puedes comunicarte de manera efectiva bajo presión?

Stay Calm and Clear: Maintain composure to think clearly. Communicate in simple, concise language to avoid misunderstandings. Prioritize Key Messages: Focus on the most critical information first, ensuring that everyone understands the immediate actions required. Be Transparent: Honestly convey the situation's severity and what steps are being taken, building trust and credibility. Listen and Respond: Actively listen to concerns and questions, addressing them promptly to keep everyone informed and reassured. Regular Updates: Provide consistent, timely updates as the situation evolves, ensuring everyone stays aligned and informed.

Effective communication during a crisis in a telecommunications company is critical to managing the situation and maintaining trust with stakeholders. Here’s how to communicate effectively under pressure: 1. Stay Calm and Composed 2. Gather Accurate Information Quickly 3. Establish a Communication Plan 4. Communicate Promptly 5. Be Transparent and Honest 6. Keep Messages Clear and Concise 7. Show Empathy and Reassurance 8. Maintain Open Lines of Communication 9. Monitor Reactions and Adjust. 10. Learn and Improve 11. Maintain a Positive Tone

It is always important to gather the facts before speaking on the situation at hand. Gather your team leaders to give a synopsis of what is happening as soon as possible. I would then strategize how I would relay the information in layman's terms for the public to full understand what's happening and advise of a preliminary action plan until the investigation is complete.

Being in leadership there will always be moments where you have to act on instinct or may have to make tough decisions under pressure. The saying "Never let them see you sweat" should ALWAYS be your guidance. Moving through emergency situations you must have laser focus on identifying the problem, methods to handle the problem and finding a permanent resolve for the said problem. Communication is key also when it comes to keeping your cool during high pressure situations. Your team should be capable of giving you the logistics of Operations at all times. No stone is to be unturned. Having a strong team will alleviate some of the pressure.

In order to gain the public's trust one must understand that being transparent doesn't make you look inadequate or not knowledgeable about your agency. It provides a better understanding for what's occurring and that you are fully aware of your agency’s setbacks but are on task to make the necessary changes to correct the situation at hand. Not being transparent is frowned upon and perceived as information is being hidden because of fault when that may not be true. Saying nothing is far worse that giving some form of explanation even if it's very brief. In addition, being transparent can also allot you the opportunity for additional resources and helping hands to resolve the issue.

Relaying information has many layers. What you will relay to your employees looks a lot different from the information that you will relay to the public. When disseminating information to the public the message must be clear and concise. It has to be spoken in terms for their understanding. Never give too much information without completing and investigation. The message for employees will be clear and concise but using terminology that they are familiar with on a daily basis. This message for the officials will be much of both as it is greatly detailed to show from start to finish how the situation will be handled.

Have a briefing of the incident to include your Public Information Officer (PIO) to utilize all forms of communication to disseminate the message regarding the incident. Your PIO should be well informed and knowledgeable regarding what to relay and what not to relay to the public. After an investigation is completed there should be an After action plan completed where that information can also be shared to be transparent with the public and make them feel included and safe.