Estás iniciando un negocio de reparación de computadoras. ¿Qué estrategias de precios te diferenciarán como emprendedor?

Instead of charging based on costs or competition, you can tailor your prices according to the value your service provides to each customer. This approach allows you to capture more value from customers who perceive your services to be of high worth, potentially leading to higher profitability and customer satisfaction. By clearly communicating the benefits and value customers will receive, you can justify higher prices and differentiate yourself from competitors who may be pricing solely based on costs or market rates.

Tiered services provide customers with options tailored to their specific requirements, ensuring they receive the level of support they need without paying for unnecessary services. This approach enhances customer satisfaction by providing transparent pricing and clear value propositions for each service tier. By offering tiered services, your business can attract a diverse clientele while maximizing revenue potential.

If you look towards competitive pricing, you are already defeating yourself in the General computer repair industry. You started your business because you have something they don't have. Likely it's not because you can give lower prices. If it is, rethink your strategies immediately. By trying to "beat" their prices, you are acknowledging that you can do everything they can do, for cheaper, which likely isn't going to be true for the long run. If you become a place other places attempt to compete with on price, they too soon find out they cannot sustain lower pricing, while maintaining the same superior quality and service you offer. Likewise, don't try to compete with other major big brands on price, but offer superior perks instead.

Bundling is only appropriate in certain circumstances. 1. You have product that has not moved, so you pair it with a popular product normally priced, and the non moving one at a deep discount, or even at cost. This is called Liquidation Bundling. 2. You are using it to bring in business you otherwise would not have, and adding a reason to come to your place instead of separate purchasing. This is called Incentive Bundling. 3. You are clearing out old stock to make way for new stuff. You sacrifice profit margins for expedience and maintaining relevance. This is called Clearout/Clearance Bundling. You may use any of these together. If you use bundling any other way, you will take losses in the long run you may not recover from.

Flexible payment options for a small business should include credit cards, and trade accounts with established local businesses. By most state and federal laws, you cannot offer "flexible" payments consisting of more than 4 payments. Additionally, if you allow the customer to receive the product or service before all payments are made, you are 100% liable for non payment, and collection agencies cannot help you. Most general computer repairs should cost $300 USD or less in any state, and this is not typically an amount that requires flexible payments. In cases that cost more, you can consider breaking up initial labor charges upon check in, and part charges upon check out. Extending yourself beyond that is asking for trouble.

For consultative selling, I would offer initial consultations free of charge to build trust and educate customers on their options. I would then provide transparent pricing based on the specific needs of each customer, ensuring they understand the value they are getting. This approach would set me apart by prioritizing customer education and personalized solutions over one-size-fits-all pricing models, building long-term relationships based on trust and satisfaction.

Consultative selling for free is a double edged sword. Often people will tell you "what's wrong" and expect a firm price when you really don't know. Avoid this practice for everyday single machine clients, or charge for your time in consultation. You can also say you don't know, and you can do an evaluative diagnostic first, that you charge for, and then discuss options tailored to their specific issue. In cases where this is not possible, it's again okay to say the diagnostic evaluation must be done first to give an accurate quote on what the repair costs, and then you can upcharge the diagnostic to include minimal labor for disassembly, cost research, and reassembly based on acceptance/declination of the quoted final price for repair.