The tricky thing here is that - if your team is divided on brand messaging, it shows a bigger problem: a lack of unity in your brand positioning. That’s your root cause and should be your immediate fix. Confront this core issue: "What exactly is the sweet spot that your brand is positioned at?" This clarity will dictate the messaging that resonates best with your audience.

1. Define Brand Identity: Revisit your brand’s core values, mission, and target audience to ensure everyone aligns on foundational elements. 2. Blend Innovation with Consistency: Encourage creative ideas but ensure they remain true to the brand’s voice and identity. 3. Data-Driven Decisions: Use market research and customer feedback to guide which creative elements resonate best with your audience. 4. Collaborative Brainstorming: Facilitate open discussions where everyone’s input is valued, promoting a balance between bold ideas and brand coherence. 5. Test and Adapt: Experiment with different messaging approaches on smaller scales, using the results to refine and settle on a strategy.

To find the right balance for brand messaging creativity, start by aligning the team around your core brand values and target audience. Encourage open discussions to combine both creative and practical ideas, ensuring innovation doesn’t overshadow clarity. Testing different approaches through A/B testing or customer feedback can also help determine which messaging resonates best. Aim for a blend that is bold yet consistent with your brand identity, and always keep the audience's needs in focus.

To achieve this, I focus on understanding my target audience, defining a clear brand identity, using storytelling, and testing and iterating my efforts. This approach helps me create a brand that stands out and connects with my audience on a meaningful level.