The impact of the insect regulatory system on the insect marketing system
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Université Laval, Départment des sciences animals, Pavillon Paul-Comtois 2425, Rue de l’Agriculture, Local 4211, Québec G1V 0A6, Canada.
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Poznan University of Life Sciences, Department of Animal Nutrition, ul. Wolynska 33, 60-637 Poznan, Poland.
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Taking the macromarketing approach to insect food and feed, we study how the global insect marketing system is impacted by the global insect regulatory system. As an illustration, we study how the regulations of the European Union, USA, Canada and Australia impact marketing strategies of individual companies, and how company-level behaviour combines into the dynamics of the whole insect marketing system. The output of the global insect marketing system is the global assortment of insect products. The regulatory system has its topics, content, and tools with differences between countries. Topics are the elements of the insect business that regulators care about. Content determines what insect products can be launched. Tools are the regulatory instruments and sanctions. Regulatory differences between countries are an important determinant in the geography of launch patterns and in the resulting global assortment of insect products available.
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The impact of the insect regulatory system on the insect marketing system
In: Journal of Insects as Food and FeedSearch for other papers by A. Lähteenmäki-Uutela in
Current site
Google Scholar
PubMed
Université Laval, Départment des sciences animals, Pavillon Paul-Comtois 2425, Rue de l’Agriculture, Local 4211, Québec G1V 0A6, Canada.
Search for other papers by L. Hénault-Ethier in
Current site
Google Scholar
PubMed
Search for other papers by S.B. Marimuthu in
Current site
Google Scholar
PubMed
Poznan University of Life Sciences, Department of Animal Nutrition, ul. Wolynska 33, 60-637 Poznan, Poland.
Search for other papers by S. Talibov in
Current site
Google Scholar
PubMed
Search for other papers by R.N. Allen in
Current site
Google Scholar
PubMed
University of New England, School of Law, Trevenna Road, Armidale, New South Wales 2351, Australia.
Search for other papers by V. Nemane in
Current site
Google Scholar
PubMed
Search for other papers by G.W. Vandenberg in
Current site
Google Scholar
PubMed
Poznan University of Life Sciences, Department of Animal Nutrition, ul. Wolynska 33, 60-637 Poznan, Poland.
Search for other papers by D. Józefiak in
Current site
Google Scholar
PubMed
Taking the macromarketing approach to insect food and feed, we study how the global insect marketing system is impacted by the global insect regulatory system. As an illustration, we study how the regulations of the European Union, USA, Canada and Australia impact marketing strategies of individual companies, and how company-level behaviour combines into the dynamics of the whole insect marketing system. The output of the global insect marketing system is the global assortment of insect products. The regulatory system has its topics, content, and tools with differences between countries. Topics are the elements of the insect business that regulators care about. Content determines what insect products can be launched. Tools are the regulatory instruments and sanctions. Regulatory differences between countries are an important determinant in the geography of launch patterns and in the resulting global assortment of insect products available.
| All Time | Past Year | Past 30 Days | |
|---|---|---|---|
| Abstract Views | 493 | 431 | 16 |
| Full Text Views | 48 | 5 | 0 |
| PDF Views & Downloads | 27 | 11 | 0 |