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The present and future of the international wine industry

Nature volume 418, pages 696–699 (2002)Cite this article

Abstract

Wine production is both art and science, a blend of individual creativity and innovative technology. But wine production is also business, with economic factors driving manufacturing practices. To be successful in the modern marketplace, a winemaker must integrate the artistic and economic aspects of wine production, and possess a solid understanding of the intrinsic and extrinsic factors that underlie purchase motivation.

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Figure 1: Changes in total consumption of wine by country over the past three decades.
Figure 2: Changes in market share by region of production.
Figure 3: Flavour profiles of four inexpensive Chardonnay wines.

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Authors and Affiliations

  1. Department of Viticulture and Enology, University of California, Davis, One Shields Avenue, Davis, 95616-8749, California, USA

    Linda F. Bisson, Andrew L. Waterhouse, Susan E. Ebeler & M. Andrew Walker

  2. UC Davis Extension, University of California, Davis, One Shields Avenue, Davis, 95616-8749, California, USA

    James T. Lapsley

Authors
  1. Linda F. Bisson
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  2. Andrew L. Waterhouse
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  3. Susan E. Ebeler
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  4. M. Andrew Walker
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  5. James T. Lapsley
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Bisson, L., Waterhouse, A., Ebeler, S. et al. The present and future of the international wine industry. Nature 418, 696–699 (2002). https://doi.org/10.1038/nature01018

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