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Diggity Marketing Blog: SEO Testing Results & Case Studies

January-2025-SEO-News

Diggity Marketing SEO News Roundup—January 2025

January is no time to take your SEO lightly. The year closed with serious changes and announcements by Google and major generative AI players. Catch up on everything that’s happening in this month’s roundup.

In the month’s top stories, you’ll learn how the December spam update ended, see the newest evidence that sites have finally recovered after the August core update, and get a great summary of the tumultuous last year in SEO.

After that, you’ll get plenty more news and analysis. You’ll learn what top SEOs say about how the latest spam update worked, how the final form of SEO may have arrived, how sites are winning with calculators, what the new ChatGPT Search Update means, and more! Read more »

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Beating Google Updates Using Custom GPTs [Case Study]: 5X Traffic in 12 Months

Maintaining search visibility and traffic after a major Google algorithm update can be a tough task.

Using advanced content solutions allows you to stay ahead of Google’s algorithms like the Helpful Content Update, making sure your site meets the search engine’s standards while offering high-quality, relevant content that connects with your audience.

This case study shows how we achieved great results for our client after the update. Read more »

Dec-2024-SEO-News

Diggity Marketing SEO News Roundup—December 2024

The year is almost over, but SEO is anything but restful. In this roundup, you’ll learn about major announcements, big changes, and how some of the community’s top minds prepare for the next year.

In the top stories for the month, you’ll learn about the changes to Google’s site reputation abuse policy, the latest about the November 2024 Core Update, and why one SEO is predicting the possibility of Google’s End.

After that, there are other headlines you shouldn’t miss. You’ll learn about ChatGPT prompts that break Google, search trends worth following, new alternative strategies for keywords, how bots will change the web, and what to expect from new Google Search Console recommendations. Read more »

Nov-2024-SEO-News

Diggity Marketing SEO News Roundup—November 2024

This month’s news is almost entirely about Google. The company is facing heavy criticism, making some leadership shakeups, and possibly preparing for another big update.

In the month’s top stories, you’ll learn why one top tech voice thinks Google Search is falling apart. You’ll also learn whether Google’s changes have affected its share of the search market (as one huge paper claims) and what it means that Raghavan has left Search to become the Chief Technologist of Google.

You’ll also find other top SEO stories you shouldn’t miss, covering how AI overviews have changed since the last update, what Google doesn’t want you to know about their algorithm, and what to do next if SEO is truly “dead.” Read more »

Oct-2024-SEO-News

Diggity Marketing SEO News Roundup — October 2024

Search changed in some big ways with the arrival of the last big update. Catch up with how SEOs are responding in this month’s roundup.

In the top three stories for the month, you’ll look at how many of the celebrated ranking increases during the update were later wiped out. You’ll also discover why one site owner believes Google crushed his business overnight and how regulatory changes have created two internets for Americans and Europeans.

There’s plenty more to learn after that. The next set of stories covers hidden ranking factors, the death of Google website caching, and a new study into whether Google penalizes AI content. The list closes with news on Google’s moves, including new penalties. Read more »

Case-Study-Hollistict-SEO-Featured-Image

Case Study: A Holistic SEO Strategy That Tripled Traffic in a Year

From a marketing perspective, getting visitors onto your website is just half the battle when it comes to SEO. The other half, from a business perspective, is making sure that those organic visitors turn into paying customers or qualified leads.

Your SEO strategy should tackle both of these halves: it should contain the right content (so that Google puts you in front of relevant users) and be presented in the right way (so that users can easily find what they need and have a great experience).

By doing just this, my team at The Search Initiative tripled our client’s organic traffic from 15,919 to 47,256 sessions per month since the start of the campaign. Read more »

September-2024-SEO-News

Diggity Marketing SEO News Roundup — September 2024

If you’re concerned about the update, don’t miss this month’s roundup. It’s packed with news, analysis from the community, and more.

Our top stories for the month include Google’s official announcement about the end of the update and some further analysis from SEOs revealing how the update hit them. After that, you’ll learn from a series of studies covering optimal numbers of pages and how sites are recovering from the HCU.

There’s plenty more great news you shouldn’t miss after that. You’ll learn from Google announcements covering AVIF, find out how sites dominate Google’s Top Stories Feature, look at the evidence that Google favors quality over quantity, and more. Read more »

Aug-2024-SEO-News

Diggity Marketing SEO News Roundup — August 2024

Big changes in search and AI development are the theme of this month’s roundup. Get ready for a ton of news, analysis, and case studies covering everything from the latest update to the tricks SEOs are still using to get ahead.

You’ll catch up with the August 2024 core update announcement in our top story for the month. Then, you’ll see some analysis on whether Search GPT can disrupt Google and what it means when some SEOs say attribution and clicks are dying.

After that, we have more top stories for the month that you shouldn’t miss. You’ll see the results of one search-based case study that achieved 2000%+ sales growth, learn how to get SEO results on easy mode and find even more news, announcements, and experiments. Read more »

July-2024-SEO-News

Diggity Marketing SEO News Roundup — July 2024

Don’t miss this month’s roundup of the top stories in SEO. You need to know about the big changes that came with the recent update, how site owners are adjusting to them, and what SEO headlines matter most.

The top stories for this month include an announcement and the completion of the latest update. You’ll also see a major case study that argues that Google is punishing good SEO and another that summarizes the dire state of clicks around the world.

Next, you’ll see some of the top guides and videos that will arrive this month. You’ll get the latest SEO ranking factor tier list and evidence of common SEO tactics that can destroy your traffic. Keep reading to learn even more about recent statements from Google and some fresh announcements from Surfer. Read more »

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Case Study: An SEO Strategy That Tripled Revenue in 9 Months

Topical authority has been all the rage and has been the go-to strategy for SEOs over the past few years. The idea here is to write everything about your industry as you can, and Google should see you as the go-to source and rank you.

But, is there a more effective method that can help achieve this authority status, but also going to make you the most revenue?

What if there’s a way that instead of writing two hundred pages covering every single topic within your niche that you can think of, you just need to focus your effort on the hundred most impactful pieces of content that your target audience will find most helpful? Read more »