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The key to reducing latency in your IMA-enabled app is to do as much
IMA-related set up as early as possible. You can do all of the following in your
app as early as you like before playing ads:
Define your content playhead tracker
Create your AdDisplayContainer
Create your ImaSdkFactory
Create your AdsLoader
Create your AdsManager
Request ads
Obtain your AdsManager instance and register event handlers
Doing all of the above initializes the IMA SDK and request and parse your
ads response all before your user even clicks play on your video. When you're
ready to play the ads, call AdsManager.init() and wait for the
LOADED event to play ads.