Sie stehen in Nachhaltigkeitsprojekten im Spannungsfeld. Wie priorisieren Sie die Wirkung vor der Geschwindigkeit?

Embed sustainability into the core of the project, rather than treating it as a separate initiative. Ensure the project has a favorable impact on society and the environment. Involve Stakeholders Provide different stakeholder groups, such as employees and community members, a meaningful voice in decision-making to meet their economic, social and cultural needs. Experiment and Adapt Constantly experiment with new approaches while refining the core project. Embed structural ambidexterity to balance reliability and efficiency with agility and speed. Increase Efficiency Restructure procedures to increase the efficiency and speed of implementation, without compromising sustainability.

1. Assess the potential impact and feasibility of each project. 2. Align projects with the primary sustainability objectives. 3. Consider how quick solutions may compromise effectiveness. 4. Allocate resources to projects with a higher sustainable impact. 5. Implement a phased approach in stages to balance impact and speed. 6. Consult with specialists to ensure decisions are data-driven and effective. 7. Use metrics to compare the potential impact of each project against the urgency and speed of implementation. 8. Gather feedback from affected communities and stakeholders to prioritize projects that address their most pressing needs and ensure long-term benefits.

When faced with conflicting priorities in sustainability projects, prioritize impact by conducting a thorough assessment of the potential long-term benefits and environmental outcomes of each option. Begin by aligning the project objectives with the overarching sustainability goals, ensuring that decisions contribute meaningfully to these targets. Engage stakeholders to gather insights and build consensus around the most impactful strategies. Where possible, seek innovative solutions that balance urgency with effectiveness. Communicate clearly the rationale for prioritizing impact, emphasizing the lasting value over immediate but less significant results.

Balancing long-term impact with the pressure for quick wins is crucial in sustainability. For example, IKEA prioritizes projects like its "IWAY" code of conduct, focusing on comprehensive, long-term improvements in supply chain practices rather than immediate gains. Engage stakeholders early, as seen with Unilever’s “Sustainable Living Plan,” aligning on goals and setting realistic timelines. Use frameworks such as the “Theory of Change” to assess potential impacts and track progress over time. This approach ensures each initiative contributes to meaningful, lasting change while managing expectations and maintaining momentum.

When facing conflicting priorities in sustainability projects, prioritize impact over speed by defining clear impact metrics and evaluating each project's long-term value against your broader goals. Engage stakeholders to gather diverse perspectives, conduct a risk assessment to balance potential risks with impactful outcomes, and set realistic timelines that ensure thorough execution. Regularly monitor progress, be flexible in adjusting priorities, and communicate the rationale behind prioritizing impact to align and support your team. This approach ensures that the most meaningful and beneficial initiatives are given precedence, even if they require more time to achieve.