Ihr Team ist auf kurzfristige Gewinne ausgerichtet. Wie können Sie ihre Denkweise in Richtung langfristiger Nachhaltigkeit ändern?

Getting your team to think beyond short-term gains can be challenging. Here's how: 1) Highlight Long-Term Benefits: Show how sustainability can lead to cost savings, improved reputation, and customer loyalty in the long run. 2) Set Clear Goals: Define clear, measurable sustainability targets. Break down these goals into smaller, achievable steps to make them less daunting. 3) Educate Your Team: Increase awareness about sustainability issues. Organize workshops or training sessions to highlight the importance of long-term thinking. 4) Lead by Example: Demonstrate your commitment to sustainability through your actions. This inspires your team to follow suit. Remember, change takes time. Be patient and celebrate small wins along the way.

Encourage a shift in mindset by framing long-term sustainability as a strategic advantage rather than a hurdle. Highlight how sustainable practices contribute to enduring success and resilience. Introduce metrics and rewards that align with long-term goals, such as enhanced brand reputation or cost savings over time. By linking sustainability to overarching business success, you can shift focus from short-term gains to lasting value.

These articles are getting weirder and weirder. If your team only thinks about the short term, that's a signal your company is only thinking about the short term. Not something you can really solve by changing your team's habits. It's a longshot, but the best you can do in that case is not "coaching down" towards your team, but should be "coaching up" to the management. Use the arguments you'd use in step 3 to try and convince your management that they should take a more long-term approach and what the business benefits are.

Sustainability isn't just about eco-friendly practices; it's about reprogramming the way we think and operate daily. Instead of solely targeting quarterly successes, encourage a mindset that values legacy over momentary triumphs. Hard ask to the team: "What will this decision mean five years from now?", and we need realign rewards obviously. Instill culture where sustainable thinking becomes everyone's responsibility, not just a top-down directive.

Begin by clearly communicating the long-term value and benefits of sustainability initiatives, illustrating how they align with both the organization's mission and individual career growth. Use real-world examples of companies that have successfully integrated long-term sustainability for lasting success, such as how Tesla’s commitment to electric vehicles has positioned it as a leader in the industry. Introduce a balanced scorecard approach to performance evaluation, incorporating long-term sustainability metrics alongside short-term goals. Encourage a culture of forward-thinking by setting long-term goals with clear milestones, and involve the team in developing and owning these goals. Regularly review progress and celebrate achievements.

This is the most important step. To move your team towards long-term sustainability, this should be your goal or well-embedded in all your business goals, as long as you have the flexibility to do so within your company or organization. It goes without saying that incentives should be then directly tied to working towards those goals (e.g., variable compensation or development opportunities)

Defina metas de sustentabilidade claras e alcançáveis, que incentivem a equipe a pensar além dos ganhos relevantes imediatos.

Transforming short-term habits requires embedding long-term goals into everyday decision-making. Integrate these goals into regular performance reviews and strategic planning sessions. This ensures that every action and decision is measured against the long-term vision. Encourage your team to link their daily tasks to these broader objectives, reinforcing the importance of long-term thinking and aligning individual efforts with the overarching sustainability mission.

Além das metas, é preciso estar integrado há um planejamento estratégico e um posicionamento dos aspectos de sustentabilidade da corporação.

To shift from a profitability mindset to a sustainable purpose mindset in investors, companies must integrate sustainability into their core strategies. This involves re-evaluating decision-making processes to prioritize ESG factors alongside financial performance. Transparency: Communicate sustainability efforts clearly to build trust with stakeholders. Stakeholder Engagement: Involve various stakeholders in sustainability initiatives to align interests and foster collaboration. Long-term Vision: Emphasize that sustainability can enhance profitability and brand loyalty, rather than detract from it.

Encourage a mindset shift by linking sustainability education to real-world benefits that resonate personally with team members. Highlight stories of how sustainability has led to success for other companies, and provide examples of how it can positively impact their roles specifically. When employees see how sustainable practices can directly enhance their work environment and career growth, they’re more likely to embrace and champion these principles.

Rather than educating the team, create opportunities for them to get educated on this on their own or together, as this will be much more impactful than a forced corporate training. Provide access to workshops (e.g., climate fresk), online courses or seminars and embed it as a positive practice in your team/company culture.

Eduque a equipe sobre os benefícios de práticas sustentáveis, mostrando o impacto positivo a longo prazo para a empresa e o meio ambiente.

The quick fix mentality focuses on immediate solutions, often neglecting to address the underlying causes of problems. While this approach may provide temporary relief, it typically leads to recurring issues and inefficiencies that compromise long-term success. To truly eliminate problems, it's essential to conduct thorough root cause analysis, using techniques like the "5 Whys" or Fishbone diagrams, to uncover the fundamental issues. Once identified, develop and implement mitigation strategies that prevent recurrence. This might include revising processes, improving training, or redesigning systems to address the root causes directly. This in turn encourages a culture of continuous improvement and long-term thinking.

To effectively reward longevity and shift focus towards long-term sustainability, integrate recognition and incentives that emphasize sustained contributions and commitment to long-term goals. Start by implementing a structured rewards program that acknowledges employees for their continuous efforts and milestones. For example, offer tenure-based bonuses or additional paid time off to recognize long-term dedication. Create a "Sustainability Champion" award that celebrates employees who consistently contribute to sustainable practices and demonstrate commitment to long-term initiatives. Provide career development opportunities such as leadership training or advanced certifications for those who show ongoing dedication to sustainability.

Destaque os benefícios da sustentabilidade em longo prazo, como a resiliência da empresa, economia de custos e melhoria da reputação.

Reframe your reward systems to celebrate milestones that align with a sustainable vision rather than just immediate successes. Create recognition programs that highlight contributions to projects with long-term impacts, and offer rewards for innovative solutions that might take time to realize but promise substantial future benefits. By valuing these forward-thinking efforts, you encourage a culture where long-term sustainability becomes a shared priority and integral to your team's goals.

In a world where sustainability is becoming increasingly crucial, it's important to balance short-term gains with long-term impact. When my project team faced conflicting sustainability priorities, I focused on aligning our goals by emphasizing the long-term benefits of sustainable practices. I facilitated discussions that highlighted how sustainability can drive innovation, reduce costs over time, and enhance our brand reputation. By presenting data-driven examples and fostering a culture of forward-thinking, I was able to shift our mindset toward a more sustainable future, ensuring that our short-term actions contribute to lasting success.

Demonstre o compromisso com a sustentabilidade em suas próprias ações, incentivando a equipe a seguir o mesmo caminho para o retorno sustentável.

Leadership must embody the principles of sustainability to truly influence the team's mindset. By making decisions that prioritize long-term environmental and social impact over immediate gains, you set a powerful example. Your visible commitment to sustainability in day-to-day actions—such as advocating for eco-friendly practices or investing in sustainable innovations—serves as a tangible demonstration of your values, inspiring your team to adopt similar practices and see sustainability as integral to their own roles.

Something quite powerful can be to share your decision-making process on a recent tough decision where you had to sacrifice short-term gain for long-term sustainability. Discuss it as a team so everyone understands how and why the conclusion was reached. This is will make them highly likely to follow suit in their own future decisions.

Fostering a culture of collaboration can significantly shift focus towards sustainability by creating a unified approach to long-term goals. Encourage cross-departmental teams to work together on sustainability projects, which helps break down silos and integrates diverse perspectives. Promote open communication and regular brainstorming sessions where team members can share innovative ideas and solutions for sustainable practices. Recognize and celebrate collaborative successes, which reinforces the value of working together towards shared sustainability objectives. Provide collaborative tools and platforms that facilitate easy sharing of information and resources, making it simpler for teams to align efforts with sustainability goals.

Fostering a culture of collaboration naturally amplifies sustainability efforts. When team members come together to tackle challenges, they pool diverse skills and perspectives, often leading to more innovative and balanced solutions that consider both immediate needs and long-term impacts. This collective approach not only enhances the quality of outcomes but also deepens the team's commitment to sustainability. By seeing the tangible effects of their combined efforts, team members become more motivated to sustain their collaboration, reinforcing a shared vision for a sustainable future.

Encourage team members to work together on sustainability projects. Create opportunities for cross-functional collaboration and idea-sharing. Facilitate workshops or brainstorming sessions to develop long-term strategies.

Break down siloed functions by creating cross-disciplinary “innovation pods” where members from R&D, operations, finance, and sustainability collaborate on long-term challenges. This approach integrates diverse expertise, encouraging a holistic view that redefines short-term metrics through a sustainability lens. Use collaboration platforms to maintain transparency and ensure all voices, including those from underrepresented disciplines like environmental science, are heard. By dismantling silos, you foster a culture where sustainability becomes a shared, strategic priority across the organization.

Esteja atento a sua equipe e as ideias de contribuição que são emitidas por ela. Uma equipe madura e com diálogo aberto, que sabe qual a direção a seguir, pode planejar e contribuir a longo prazo, fazendo hoje o que será reflexo do "amanhã".