Sie betreten einen gesättigten Markt mit einem neuen Produkt. Wie werden Sie Ihre Preisstrategie für den Erfolg anpassen?

I would enter a saturated market with ultra premium pricing. (Of course, that needs to be justified by an ultra lucrative product promise too). As Alex Hormozi explains in his phenomenal book "$100mn offer", pricing your new launch slightly lower than the market average starts a race to the bottom. That race has a hard stop at Rs.0. It's a lose-lose idea. Instead build your product offer in a way that you can charge much more than the market. There are no limits in this direction. So better to earn great profits that can then be ploughed back in to improve the product and customer service. A win-win.

One of the most challenging competencies to master. Three pricing ah-ha moments. 1) Pricing Focus Groups Get opinions from buyers around how they react to your pricing. Ideally, ask them what they see first? It's not about the number, but the value. Thus, probe into what and how they buy from you. 2) Location-Based Pricing Early in ZipRecruiter days, I discovered they would present different pricing to different geographies. Makes a lot of sense if pricing is relative to distribution reach. 3) Website Pricing Transparency It is bold and confident when providers publish pricing on their website. Engagement on a website pricing page is another key signal of a high intent lead. Make a buyer's life and budget process simple.

Entering a saturated market with a new product? 💡 Adjust your pricing strategy for success by: 📊 Conducting market research to understand competitor pricing and customer expectations. 💎 Highlighting unique value propositions that differentiate your product from others. 🎯 Implementing tiered pricing to cater to different customer segments. 📈 Offering introductory discounts or bundles to attract early adopters. 🧩 Continuously evaluating and adjusting based on market feedback and performance. Stand out and capture attention with a strategic approach! 🚀💰