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Tubi Launches New Campaign “Free for Everyone”
Tubi Launches New Campaign "Free for Everyone"
Tubi’s service is for free for truly everyone - whether you're a community hero or a local villain
SAN FRANCISCO, September 5, 2024 – Tubi (www.tubi.tv), Fox Corporation’s (NASDAQ: FOXA, FOX) ad-supported streaming service, announced a new ad campaign, “Free for Everyone.” In a series of commercials, Tubi, the most watched free movie and TV ad supported streamer in the US, articulates that the platform is truly free for everyone: whether it’s teachers who raise the next generation of world leaders or kids who skip class to throw rocks at windows. The campaign will air in broadcast and be paired with a creator campaign that lives in social media. [video width="1920" height="1080" mp4="https://corporate.tubitv.com/wp-content/uploads/2024/09/Tubi_Proud_to_be_30_16x9_.mp4" poster="https://corporate.tubitv.com/wp-content/uploads/2024/09/Screenshot-2024-09-04-at-2.32.28 PM.png"][/video] “Tubi is so much more than its free status, and we’ve built a brand that reflects the core truth of our platform - a place to celebrate all the stories our viewers love,” said Nicole Parlapiano, Tubi CMO. “But, recent research showed us that 62% of consumers* who were familiar with Tubi still didn’t know we are free. Between consumers watching their wallets and the insights we gathered - it felt like the right time to kick off a campaign to remind the world that we don’t cost a thing, in a cheeky way.” “Tubi approaches everything in a way that separates them from the streaming crowd,” said Greg Hahn, co-founder and chief creative officer at Mischief. “The marketing team has a strong belief that every message is a chance to build the brand. In this case, it means finding an entertaining, unexpected, and brutally true way of talking about the fact it is free.” [video width="1920" height="1080" mp4="https://corporate.tubitv.com/wp-content/uploads/2024/09/Tubi_Small_Business_Owners_30_16x9_.mp4" poster="https://corporate.tubitv.com/wp-content/uploads/2024/09/Screenshot-2024-09-04-at-2.33.08 PM.png"][/video] Tubi has surpassed 81 million monthly active users and recently reached 2.1 percent of total TV viewing time according to Nielsen’s The Gauge. The brand has had multiple creative campaigns this year including "What What You Actually Want to Watch” as a part of launching in the UK in July and “Tubi is More Popular Than” which compared the size of Tubi’s audience to popular things in the world, like bring French or having babies, timed to the Upfronts in May. The new campaign goes live today and will run on broadcast through football season and have an influencer-driven campaign on social. The campaign was co-created by Tubi’s creative agency of record Mischief @ No Fixed Address. *Marketcast study from Q2 ‘23 About Tubi Tubi is the most watched free TV and movie streaming service in the U.S., dedicated to providing all people access to all the world’s stories. The company engages diverse audiences through a personalized experience and the world’s largest content library of over 250,000 movies and TV episodes, a growing collection of exclusive originals and over 250 live channels. Tubi is part of the Tubi Media Group, a division of Fox Corporation that oversees the company’s digital businesses. Media Contact: Dana Balch Director of Consumer Communications dbalch@tubi.tvSeptember 5, 2024
What’s Coming to Tubi in September
All titles below begin streaming for free on September 1 unless otherwise noted:
Originals
Action
HAZARD (9/6):
Noah really loves his girlfriend, his daughter, and his car, but when he accepts a dangerous driving job, he risks losing it all.
Documentary
MS. MURDER (9/11):
Uncover three shocking stories of women whose seemingly ordinary lives are upended by questionable deaths.
Drama
LETHAL LOOKALIKE: THE VIKTORIA NASYROVA STORY (9/14):
Based on a shocking true story, a Russian conwoman with a dark past escapes to New York and seeks to steal the identity of her Ukrainian stylist.
Horror
NO VOLTEES (9/20):
When two siblings return to their home town, they are confronted by a violent, ominous presence that inhabits their childhood home – their father.
Thriller
THE ASSISTANT 2 (9/7):
When a young woman infiltrates a family who may help her learn more about her estranged twin sister, she transforms from a nanny to a monster.
TOXIC HARMONY (9/21):
After parting from her girl group, a singer finds both fame and danger after capturing the attention of a powerful but mysterious record label exec.
A GOOD MAN (9/28):
When Ethan Carter tries to leave the past behind, he finds himself back together with a toxic woman and pays the ultimate price.
Action
“Assassin's Creed” “Die Hard With A Vengeance” “Empire State” “G.I. Jane” “Kung Fu Hustle” “Last Action Hero” “Live Free Or Die Hard” “Mortal Kombat” “Priest (2011)” “The Grey” “The Last of the Mohicans” “The Marksman” “Those Who Wish Me Dead” “True Lies”Art House
“The Beach Bum” “Biutiful” “Fast Color” “Hacksaw Ridge” “Pan's Labyrinth” “The Hurt Locker” “The Raid 2”Black Cinema
“ATL” “Baby Boy” “Bones” “Boyz N' The Hood” “Dead Presidents” “How High” “Our Family Wedding” “Set It Off” “Thin Line Between Love And Hate” “Tyler Perry's Daddy's Little Girls” “When The Bough Breaks” “You Got Served”Comedy
“Bringing Down the House” “Grown-ish” “The Hitman's Bodyguard” “The Hitman's Wife's Bodyguard” “The Hot Chick” “The Sitter” “My Cousin Vinny” “Shallow Hal” “Talladega Nights: The Ballad of Ricky Bobby” “The Witches Of Eastwick” “You Don’t Mess With the Zohan”Documentary
“Anne Frank Remembered” “The Sit-In: Harry Belafonte Hosts The Tonight Show” - 9/2Drama
“8 Mile” “Empire (2002)” “Flamin' Hot” “Gifted (2017)” “Honey ('03)” “La Bamba” “New York Undercover” “Pearl Harbor” “Ray” “Selena” “The Devil's Advocate” “The Guardian” “The Outsiders”Horror
“Annabelle Comes Home” “Dead Silence” “Halloween ('18)” “Hide And Seek (2005)” “House On Haunted Hill (1999)” “Jennifer's Body” “Ma” “My Soul To Take” “Prom Night” “Ready Or Not” “Silent Hill” “Slither” “The Blob” “The Frighteners” “The Last House On The Left” “Underwater” “Village Of The Damned”Kids & Family
“Annie (2014)” “Dennis The Menace” “Goosebumps (2015)” “Invincible” “Paul Blart: Mall Cop” The Flintstones” “The Flintstones In Viva Rock Vegas” “The Secret Life Of Pets“ “Willy Wonka & The Chocolate Factory”Romance
“Love Life” “Maid In Manhattan” “Never Been Kissed” “Poetic Justice” “Think Like A Man” “Think Like A Man Too”Sci-Fi & Fantasy
“Battlefield Earth” “Dredd” “Fast Color” “Gabriel” “Independence Day” “Jupiter Ascending” “Stealth” “The Fifth Element” “Total Recall” “Transcendence” “Ultraviolet”Thriller
“Arkansas” “Enough” “Extraction” “Curve” “Fear” “Half Past Dead” “Knock Knock (2015)” “Running With The Devil” “The Specialist” “Vacancy (2007)”Western
“3:10 To Yuma” “A Fistful Of Dollars” “Brothers In Arms” “For A Few Dollars More” “Guns Of The Magnificent Seven” “Oklahoma Crude” “Outlaw Posse” -9/15 “The Good, The Bad And The Ugly” “The Shadow Riders” “The Magnificent Seven” “The Magnificent Seven Ride!”JOIN THE CONVERSATION:
Twitter: @Tubi
Instagram: @Tubi
Facebook: @TubiTV
August 16, 2024
TUBI RE-ENROLLS FOR SECOND SEASON OF THE BBC’S CRITICALLY ACCLAIMED COMING-OF-AGE SERIES “BOARDERS”
TUBI RE-ENROLLS FOR SECOND SEASON OF THE BBC’S CRITICALLY ACCLAIMED COMING-OF-AGE SERIES “BOARDERS”
Produced by Studio Lambert In Association with All3Media International, the Upcoming Season will see Tubi as Co-Producer with BBC
SAN FRANCISCO, July 30, 2024 - Tubi (www.tubi.tv), Fox Corporation’s (NASDAQ: FOXA, FOX) ad-supported streaming service, today announced that it will once again be the exclusive home in North America and LATAM for the BBC’s critically acclaimed coming-of-age series BOARDERS, when it returns for a second season. The six-episode second season of the comedy-drama will be a co-production between Tubi and the BBC, and will be produced by Studio Lambert, part of All3Media, in association with All3Media International for the BBC. The first season of BOARDERS was Certified Fresh on Rotten Tomatoes with a 100% rating. Written by BAFTA-nominated screenwriter Daniel Lawrence Taylor, BOARDERS follows the lives of five talented Black teenagers from inner-city London as they navigate life at an elite boarding school. As previously announced by the BBC, the second season will see a new era for the students at St Gilbert’s. With the headmaster who brought them on now suspended following a school rebellion, the acting headmistress has made her intentions clear– she wants them gone. The first season focused on the five outsiders as they begin to thrive in this new boarding school environment and the second season will test them in how much they’re willing to sacrifice to survive. “With such an incredible response from our viewers and critics alike after premiering the first season on Tubi– we are thrilled to be back in session with BOARDERS,” said Sam Harowitz, Senior Vice President of Content Acquisitions and Partnerships, Tubi. “Our belief in Daniel Lawrence Taylor’s compelling storytelling and the show’s phenomenal cast is underscored by our commitment to come on board as a co-producer this season as we continue to bring our audiences relevant and authentic stories that appeal to young and diverse viewers.” “We were overwhelmed by the response to Boarders series one when it launched on TUBI in North America and Latam – to have received the feedback from critics and American viewers alike was fantastic,” said writer, creator and executive producer, Daniel Lawrence Taylor. “As you can imagine, we’re excited to be back at St Gilberts and on set with what I hope will be every bit as funny, thought provoking and as well received as the first series. We’re delighted to be working with the team at TUBI again.” Returning for the second season, Josh Tedeku (Jaheim), Jodie Campbell (Leah), Sekou Diaby (Toby), Myles Kamwendo (Omar) and Aruna Jalloh (Femi) will all reprise their roles, alongside writer and creator Daniel Lawrence Taylor as their mentor Gus. Returning cast also includes Harry Gilby (Rupert), Tallulah Greive (Beatrix), Rosie Graham (Florence), Assa Kanouté (Abby), and Niky Wardley (Carol Watlington-Geese) with more to be announced. BOARDERS is created by Daniel Lawrence Taylor, who serves as lead writer with Yemi Oyefuwa, Jeffrey Aidoo and Racheal Ofori writing additional episodes. The series is produced by Studio Lambert, part of All3Media. It is directed by Joelle Mae David and Sarmad Masud with Ali MacPhail returning as the producer and Carleen Beadle-Larcombe as line producer. Mykaell Riley will also return as Musical Director. Executive producers are Daniel Lawrence Taylor, Madeleine Sinclair and Susan Hogg for Studio Lambert, and Nawfal Faizullah and Katherine Bond for the BBC. Creative Director, Scripted and Executive Producer for Studio Lambert, Madeleine Sinclair, says: “Working with TUBI for season one elevated the reach of our BOARDERS cast to a wide and loyal audience. Daniel’s fantastic scripts are sure to continue to delight TUBI audiences in this second season - his blend of comedy and drama together with our talented cast once again make it irresistible viewing and we can’t wait to share it with you.” The first season of BOARDERS is available to stream in full now in North America on Tubi and in the UK on BBC iPlayer. All3Media International is the global partner for the series. With nearly 80 million monthly active users, Tubi has emerged as the fastest growing U.S. streaming service since its debut on the Nielsen Gauge just over a year ago. Tubi once again tied Disney+ in total viewing time according to Nielsen’s The Gauge Report in June and continues its position as the #1 AVOD player. More than 25% of Tubi viewers watch Tubi Originals, including the first set of premium programming that premiered earlier this year- BOARDERS, BIG MOOD and DEAD HOT – which is reflective of the service’s fastest growing segment of young and diverse viewers. - ENDS - For more information: Andrea Lamelas alamelas@tubi.tv About Tubi Tubi is the most watched free TV and movie streaming service in the U.S., dedicated to providing all people access to all the world's stories. The company engages diverse audiences through a personalised experience and the world’s largest content library of over 250,000 movies and TV episodes, a growing collection of exclusive originals and over 250 live channels. Tubi is part of the Tubi Media Group, a division of Fox Corporation that oversees the company’s digital businesses. About Studio Lambert Studio Lambert is a world-renowned production company based in Los Angeles, London, Manchester and Scotland, producing high-quality scripted and unscripted series. Alongside Boarders, Studio Lambert’s scripted productions include: Three Girls which won five BAFTA awards; The Feed for Amazon Prime; The Nest and Three Families for BBC. The company’s multi-award-winning unscripted formats include Gogglebox, the global phenomenon originally for Channel 4 and replicated globally in over 40 territories; The Circle for Netflix and Channel 4; BAFTA-award winning Race Across the World and Celebrity Race Across the World for BBC; as well as U.S. and U.K. editions of the psychological adventure format, and multi-award winning, The Traitors for NBCUniversal’s Peacock and the BBC. It’s new competition reality series, The Anonymous for NBCUniversal owned USA Network will transmit later this year. Most recently Studio Lambert received seven nominations in this year’s Primetime Emmy Awards, and was recognised as Best Independent Production Company award at the 2024 Broadcast Awards. Studio Lambert is part of the All3Media. About All3Media International All3Media International distributes popular, award-winning TV programmes to over 1,000 broadcasters and media platforms around the world. The company has been celebrated for producing, marketing and distributing high-quality, ground-breaking and pioneering shows to a global audience, consistently topping the Broadcast and Televisual annual Indies Surveys and receiving the Queen’s Award for Enterprise in recognition of its growth – twice. Its catalogue contains over 30,000 hours of content across all genres. As well as one of the top-selling drama series MIDSOMER MURDERS, All3Media International’s quality scripted content includes FLEABAG, ALL CREATURES GREAT AND SMALL, IT'S A SIN, TRIGGER POINT, THE TOURIST, MYSTERY ROAD, VAN DER VALK and THE ENGLISH. Its non-scripted content slate includes premium factual documentaries such as WHO IS GHISLAINE MAXWELL? and FEVER PITCH: THE RISE OF THE PREMIER LEAGUE as well as various factual entertainment titles including ESCAPE TO THE CHATEAU, GREAT BRITISH MENU and FOUR IN A BED. The company also represents brands featuring some of television's most beloved names including Monty Don, Alan Titchmarsh, Gordon Ramsay, Mary Beard and Grayson Perry. All3Media International’s celebrated formats include THE TRAITORS, GOGGLEBOX, UNDERCOVER BOSS, THIS IS YOUR LIFE, LINGO, THE DOG HOUSE and RACE ACROSS THE WORLD, and it also represents an extensive list of successful scripted formats including LIAR, BLOOD, CHEAT and QUEER AS FOLK.
July 30, 2024
Tubi Invites Viewers to Find Their Rabbit Hole on Apple Vision Pro
Tubi Invites Viewers to Find Their Rabbit Hole on Apple Vision Pro
Immerse Yourself in the World’s Largest Content Library
SAN FRANCISCO, July 29, 2024 – Tubi (www.tubitv.com), Fox Corporation's (NASDAQ: FOXA, FOX) ad-supported streaming service, announced that the most watched free TV and movie streaming service in the U.S. is now available for Apple Vision Pro owners in Australia, Canada and the U.S. for free. Tubi offers viewers access to over 250,000 movies and TV episodes and a personalization experience that leverages machine learning and AI models to create fandoms and rabbit holes that they can get lost in. "Our mission is to ensure all people have access to all the world’s stories,” said Mike Bidgoli, Chief Product and Technology Officer at Tubi. "We want to be wherever our viewers want us to be and deliver delight and personalized content to them in every touchpoint. That’s why we’re launching on Apple Vision Pro and remain focused on developing engaging experiences across the 30+ devices we support.” The Tubi Vision Pro experience will offer entertainment lovers access to the world's largest content library, including genres and subgenres like UFO documentaries, Bollywood and gangster movies, upcoming Tubi Originals Wynonna Earp: Vengeance, Sidelined: The QB and Me and Z-Suite as well as recent hits Boarders and Bloodline Killer, all in a more immersive experience. The app will include features core to the Tubi experience including an on demand library where registered users who engage by liking or disliking what they watch will have a more personalized experience over time. Viewers can save content to watch later on My Stuff and have an ability to browse curated lists and search for content on the device. Tubi is 100% free with a low ad load and is ubiquitously available. Apple’s Vision Pro joins a roster of 32 devices from connected TVs to mobile, web, in car entertainment and more. Device owners can download Tubi in the App Store on their Vision Pro starting today. Earlier this month Tubi reached an all-time high of 2% of total TV view time, growing share in the Nielsen Gauge faster than any other streamer. Reaching nearly 80 million monthly active users. Tubi has seen 54% Y/Y growth in A18-49 and 54% growth with Latine, Asian, Black/AA, LGBT audiences, according to the MRI Simmons’ March 2024 Cord Evolution Study. About Tubi Tubi is the most watched free TV and movie streaming service in the U.S., dedicated to providing all people access to all the world’s stories. The company engages diverse audiences through a personalized experience and the world’s largest content library of over 250,000 movies and TV episodes, a growing collection of exclusive originals and over 250 live channels. Tubi is part of the Tubi Media Group, a division of Fox Corporation that oversees the company’s digital businesses. Media Contact: Dana Balch Director of Consumer Communications dbalch@tubi.tvJuly 29, 2024
What’s Coming to Tubi in August
All titles below begin streaming for free on August 1 unless otherwise noted:
Originals
Documentary
DEFYING DEATH: NATURAL DISASTERS (8/7):
Survivors of wild animal attacks, natural disasters, and catastrophic crashes share their first-hand accounts of bravery in the face of death.
DEFYING DEATH: WILD ANIMAL ATTACKS (8/7):
Survivors of wild animal attacks, natural disasters, and catastrophic crashes share their first-hand accounts of bravery in the face of death.
DEFYING DEATH: CRASHES (8/7):
Survivors of wild animal attacks, natural disasters, and catastrophic crashes share their first-hand accounts of bravery in the face of death.
Drama
AISHA (8/16):
Aisha, a young Nigerian woman seeking asylum in Ireland, struggles to maintain hope and dignity against the looming threat of deportation.
Thriller
BLOOD, BEACH, BETRAYAL (8/3):
At a high end beach club, a female college lifeguard gets caught up in a secret affair with a wealthy housewife.
HUSTLERS TAKE ALL (8/10):
When an underground casino run by women recruits a brilliant young business grad, the casino’s biggest rival hatches a murderous plot to stay on top.
ON THE RUN (8/17):
Two teen sisters learn about their family’s involvement with a secret program and go on the run to escape the deadly criminals targeting their family.
FIT FOR MURDER (8/24):
Based on actual events, the lives of fitness celebrities Craig Titus and Kelly Ryan took a dark turn when they hired a young female assistant.
SECRET LIFE OF A DOMINATRIX (8/31):
When a young housewife becomes enthralled with the world of BDSM, she must keep it a secret from her suspicious husband or pay the consequences.
Action
“Air Force One” “Atomic Blonde” “Big Trouble in Little China” “Damaged” - 8/26 “Ghost Rider” “Ghost Rider Spirit of Vengeance” “Max Payne” “The Mummy (‘99)” - 7/3 “The Mummy Returns” “Predator” “Snitch” “Spartacus” “Street Fighter” “The Marine” “Unstoppable” “Volcano (1997)”Art House
“Eve’s Bayou” “Free State of Jones” “Incendies” “Ingrid Goes West” “Little Woods” “Menace II Society” “Talk to Her” “The Peanut Butter Falcon” “To Sleep With Anger” “Whale Rider”Black Cinema
“A Low Down Dirty Shame” “A Raisin In the Sun (2008)” “Blankman” "Bring It On" “Class Act” “Death at a Funeral (2010)” “Double Platinum” “Double Take” “Fat Albert” “Good Times” “Juwanna Mann” “Lottery Ticket” “Reasonable Doubt” “The Carmichael Show” “The Great White Hype” “Tyler Perry’s a Madea Christmas”Comedy
“Big Momma’s House” “Big Momma’s House 2” “Blue Streak” “Bring It On: In It To Win It” “Bring It On Again” “Bring It On: All Or Nothing” “Bring It On: Fight to the Finish” “Bring It On” “Bring It On”: Worldwide #Cheersmack” “Clerks II” (8/7) “Ghostbusters (1984)” “Ghostbusters II” “Heartbreakers (2001)” “Major League II” “Somebody I Used to Know” - 8/10 “Stripes” “The Mask” “The Replacements”Documentary
“Amazing Grace” “Crumb” “Steve Jobs: The Man in the Machine” “The B-Side”Drama
“Another Year” “As They Made Us” “Blow” “Broken City” “Higher Learning (1995)” “Preacher’s Kid” “Street Magnolias (1989)” “The Other Boleyn Girl” “The Thomas Crown Affair (1999)”Horror
“Bram Stoker’s Dracula” “Deliver Us From Evil” “Hollow Man” “In the Earth”- 8/28 “It (2017)” “Sharknado” “The Grudge 2 (2006)” “The Lost Boys” “The People Under the Stairs”Kids & Family
“Cats & Dogs” “Happy Feet” “Harry and the Hendersons” “Hotel Transylvania” “Hotel Transylvania 2” “Jingle All the Way 2” “Robots” “Scooby Doo” “Scooby Doo 2: Monsters Unleashed” “Stuart Little” “Stuart Little 2” “Stuart Little 3: Call of the Wild” “The Goonies”Romance
“Deliver Us From Eva” “I’ll See You In My Dreams” “Not Easily Broken” “Romancing the Stone” “The Bold Type” “The Space Between Us” “Waiting to Exhale”Sci-Fi & Fantasy
“300: Rise of an Empire” “Godzilla (1988)” “Groundhog Day” “Hotel Artemis” - 8/21 “Hulk” “Max Steel” “Paprika” “Phenomenon” “Southland Tales” “Waterworld”Thriller
“Absolute Power” “Double Take” “Fair Game” “Fargo (1996)” “Honest Thief” “Obsessed” “Premium Rush” “Reasonable Doubt” “Ronin” “Street Kings” “The Hand that Rocks the Cradle”Western
“Banjo Hackett” “Cowboy” “Dances with Wolves” “Hostiles” - 8/21 “Open Range”JOIN THE CONVERSATION:
Twitter: @Tubi
Instagram: @Tubi
Facebook: @TubiTV
July 19, 2024
TUBI LAUNCHES FIRST-EVER UK CAMPAIGN “WATCH WHAT YOU ACTUALLY WANT TO WATCH”
TUBI LAUNCHES FIRST-EVER UK CAMPAIGN “WATCH WHAT YOU ACTUALLY WANT TO WATCH”
New Ads and Creative Aim to Free Audiences from the Pressures of Cultural 'Must Do's'
LONDON, 15 July 2024 - Tubi (www.tubi.tv), Fox Corporation’s (NASDAQ: FOXA, FOX) ad-supported streaming service, today announced its first brand campaign in the UK to amplify its arrival in the market earlier this month. The campaign titled ‘Watch What You Actually Want to Watch’ includes commercials "Gallery" and "Theatre" and out-of-home (OOH) in London that playfully puts the British viewer at the centre. The campaign, created in partnership with Tubi's creative agency of record, Mischief @ No Fixed Address, and supported by VaynerMedia EMEA, empowers Brits not to feel obligated to take part in cultural sophistication or succumb to the fear of missing out. Instead, Tubi seeks to empower viewers to take back ownership of their time. Tubi’s ads humorously and gently dig at British traditional culture - specifically going to art galleries and watching Shakespeare - and how for many, this can be an obligatory tick-box experience. In the ads, viewers are literally spoken to and encouraged by the art itself to think about what they’d rather be doing – ultimately, watching Tubi. “In bringing the brand to the UK with our creative campaign, we wanted to stay true to Tubi’s playful and irreverent voice while also speaking directly to a completely new audience in a captivating way,” said Nicole Parlapiano, Chief Marketing Officer, Tubi. “Our campaign uses playful scenarios to challenge the societal pressures that we all feel when we haven’t seen the latest play, documentary or show; promoting instead, people to spend their time doing what they actually like, guilt free.” Kevin Mulroy, ECD & Partner at Mischief, said: "Tubi's won the hearts of people by showing up in a way that no other streaming platform has. It leads with a unique brand-first personality, instead of throwing mass marketing behind individual titles. And it gives viewers permission to stop pretending they want to watch shows about a soap opera aristocracy, or yet another gritty murder mystery." VaynerMedia EMEA led 360 media planning and buying for the campaign, featuring tongue in cheek out-of-home placements, with an emphasis on high impact formats including an Oxford Circus underground takeover, Motion@Waterloo station, the iconic Outernet screens as well as a number more across London. In addition, ad placements can also be seen across CTV, Spotify audio and digital and podcast host-reads. The campaign will also live on social media through a number of influencers and across Tubi's own channels. Tubi launched with over 20,000 movies and TV episodes on-demand in the UK, featuring curated content from major global distributors such as Disney, Lionsgate, NBCUniversal, and Sony Pictures Entertainment as well as a robust slate of exclusive Tubi Originals. Tubi’s content library in the UK pairs some of the best Hollywood films with modern British classics, and offers series with well-known UK TV franchises alongside new areas of discovery - from Bollywood and Nollywood to Arthouse Cinema. The UK launch and new campaign comes as Tubi continues to take the streaming category by storm, amassing nearly 80 million monthly active users. Tubi has established itself as a bold challenger brand in the U.S. where it most recently tied Disney+ in total viewing time according to Nielsen’s The Gauge Report and continues to be the #1 AVOD player. For more information, visit www.tubi.tv or contact Tubi’s media relations team. For more information: Eat the Fox PR tubi@eatthefox.com About Tubi Tubi is the most watched free TV and movie streaming service in the U.S., dedicated to providing all people access to all the world's stories. The company engages diverse audiences through a personalised experience and the world’s largest content library of over 250,000 movies and TV episodes, a growing collection of exclusive originals and over 250 live channels. Tubi is part of the Tubi Media Group, a division of Fox Corporation that oversees the company’s digital businesses.July 15, 2024
The provided agreements on tubitv.com are for informational purposes only and do not constitute legal advice.