{"id":51929,"date":"2024-02-14T14:46:16","date_gmt":"2024-02-14T14:46:16","guid":{"rendered":"https:\/\/contentsquare.com\/?p=51929"},"modified":"2024-02-14T14:46:16","modified_gmt":"2024-02-14T14:46:16","slug":"digital-experience-benchmark-report-2024","status":"publish","type":"post","link":"https:\/\/contentsquare.com\/blog\/digital-experience-benchmark-report-2024\/","title":{"rendered":"5 reasons to read the 2024 Digital Experience Benchmark Report"},"content":{"rendered":"<p><strong>It looks like 2024 could be another challenging year for digital teams\u2014though it will be less challenging for those who read on. We promise.<\/strong><\/p>\n<p>Teams are being asked to drive KPIs by providing slick, innovative digital experiences that cater to ever-rising customer expectations.<\/p>\n<p>At the same time, they\u2019re expected to work within the tighter budgets demanded in a time of economic uncertainty\u2014a particularly big ask, considering that traffic is decreasing by\u00a0<strong>-3.6%<\/strong>\u00a0volume and visits have risen in cost by\u00a0<strong>+9.4%<\/strong>.<\/p>\n<p>Now more than ever, digital leaders need to know just how competitive their digital customer experience is, and precisely what they need to focus on to deliver an excellent experience with maximum efficiency.<\/p>\n<p>Well, if you\u2019re a digital leader or team member and still reading, we have great news (as promised): The\u00a0<strong>2024 Digital Experience Benchmark Report and Interactive Explorer\u00a0<\/strong>is here to give you the insight, focus and strategic direction you need to succeed this year.<\/p>\n  \n<style>\n  #banner-51937 p,#banner-51937 span,\n  #banner-51937 h1, #banner-51937 h2, #banner-51937 h3,\n  #banner-51937 h4, #banner-51937 h5, #banner-51937 h6\n  {\n    color: #1C1263;\n    background: ;\n  }\n<\/style>\n\n  <div class=\"text-content\">\n    <div class=\"container container--small\" data-sal=\"slide-up\" data-sal-delay=\"100\">\n      <div class=\"type\">\n                  <div class=\"cta__content\" style=\"background-color: #cdd0f6; background-size: cover;\">\n            <div class=\"cta__image\">\n              <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/contentsquare.com\/wp-content\/uploads\/2024\/02\/300x300.png\" alt=\"\">\n            <\/div>\n            <div class=\"cta__text\">\n                                            <div class=\"type\"><p><span style=\"font-size: 18pt;\"><strong>See how your digital experience stacks up.<\/strong><\/span><\/p>\n<p class=\"p1\">Get the 2024 Digital Experience Benchmark Report and Interactive Explorer for the metrics that really matter.<\/p>\n<\/div>\n                                            <a class=\"mt-5 button button--custom\" style=\"--color-button: #1c1263; --color-hover: #2a3aa4;\" href=\"https:\/\/contentsquare.com\/digital-experience-benchmark\/?utm_source=website&utm_medium=organic&utm_content=blog_global_cta&utm_partner=none\" target=\"\"> Access the Benchmarks <\/a>\n                          <\/div>\n          <\/div>\n              <\/div>\n    <\/div>\n  <\/div>\n\n<p>&nbsp;<\/p>\n<p>We\u2019ve analyzed user behavior data throughout 2023 to deliver an unparalleled analysis of the state of the digital customer experience, drawing on our biggest ever dataset, spanning\u00a0<strong>&gt;43 billion sessions<\/strong>,\u00a0<strong>&gt;200 billion page views, 3,590 websites, 30 countries <\/strong>and<strong>\u00a010 industries<\/strong>.<\/p>\n<p>The report is packed with dynamite data around global trends in traffic, engagement and conversion for you to place your brand\u2019s performance in a macro context\u2014and benchmark it against your industry peers.<\/p>\n<p><strong>And<\/strong>\u00a0it&#8217;s stuffed with strategies for optimizing digital customer experience and elevating your customer journeys, creating happier customers and driving more engagement, retention, conversion and growth.<\/p>\n<p>That sounds pretty irresistible to us. However, if<strong>\u00a0<\/strong>you need a little more persuading (or are just interested in previewing some of the metrics, trends and insights inside), keep reading\u2026<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/contentsquare.com\/wp-content\/uploads\/2024\/02\/Benchmar2024-5-reasons-banner-blog-1.png\" alt=\"A list of 5 reasons to read 2024's Digital Experience Benchmark Report\" width=\"1750\" height=\"1258\" \/><\/p>\n<h3>1. Measure your customer experience against your industry peers<\/h3>\n<p>This year we\u2019ve analyzed no less than ten industries so you can directly compare a host of your experience metrics to your competitors in:<\/p>\n<ul>\n<li>Consumer Packaged Goods (All new for 2024)<\/li>\n<li>Energy, Utilities &amp; Construction<\/li>\n<li>Financial Services<\/li>\n<li>Manufacturing<\/li>\n<li>Media<\/li>\n<li>Retail<\/li>\n<li>Services<\/li>\n<li>Software<\/li>\n<li>Travel &amp; Hospitality<\/li>\n<li>Telecommunications<\/li>\n<\/ul>\n<p>The Digital Experience Benchmark Report shares insights into why some industries avoided the trends we saw affecting all (or almost all) the others, and gives industry-specific tips for building a benchmark-beating experience in 2024.<\/p>\n<p>What\u2019s more, register to access the Report and you\u2019ll also be able to access our\u00a0<strong>Interactive Explorer,\u00a0<\/strong>a page of interactive (and damn good looking, if we say so ourselves) visualizations of key insights\u2014which you can filter by industry for an at-a-glance understanding of how you measure up to the competition.<\/p>\n<h3>2. Find out why traffic is getting harder (and costlier) to attract<\/h3>\n<p>We break traffic down every which way in our report\u2014by channel source, by device type and by new vs. returning. However, the biggest headline relating to traffic this year is about volume.<\/p>\n<p>In 2023,\u00a0<strong>55%\u00a0<\/strong>of all sites saw that volume go down, as traffic declined\u00a0<strong>-3.6%<\/strong>\u00a0year-on-year, with\u00a0<strong>55%<\/strong>\u00a0of all sites seeing less traffic than in 2022.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-52069\" src=\"https:\/\/contentsquare.com\/wp-content\/uploads\/2024\/02\/Screenshot-2024-02-14-at-10.36.28.png\" alt=\"Chart (from the contentsquare benchmark report) showing traffic change by industy, YoY\" width=\"1038\" height=\"811\" srcset=\"https:\/\/contentsquare.com\/wp-content\/uploads\/2024\/02\/Screenshot-2024-02-14-at-10.36.28.png 1038w, https:\/\/contentsquare.com\/wp-content\/uploads\/2024\/02\/Screenshot-2024-02-14-at-10.36.28-300x234.png 300w, https:\/\/contentsquare.com\/wp-content\/uploads\/2024\/02\/Screenshot-2024-02-14-at-10.36.28-1024x800.png 1024w, https:\/\/contentsquare.com\/wp-content\/uploads\/2024\/02\/Screenshot-2024-02-14-at-10.36.28-768x600.png 768w\" sizes=\"(max-width: 1038px) 100vw, 1038px\" \/><\/p>\n<p>At the same time, we saw a\u00a0<strong>5.6%<\/strong>\u00a0shift away from organic to paid traffic. Paid drove\u00a0<strong>1 in 3 (33.8%) of visits<\/strong>\u2014and\u00a0<strong>40% of new visits<\/strong>\u2014in 2023.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-52070\" src=\"https:\/\/contentsquare.com\/wp-content\/uploads\/2024\/02\/Screenshot-2024-02-14-at-10.39.29.png\" alt=\"Chart (from the contentsquare benchmark report) showing traffic share by marketing channel, YoY\" width=\"981\" height=\"411\" srcset=\"https:\/\/contentsquare.com\/wp-content\/uploads\/2024\/02\/Screenshot-2024-02-14-at-10.39.29.png 981w, https:\/\/contentsquare.com\/wp-content\/uploads\/2024\/02\/Screenshot-2024-02-14-at-10.39.29-300x126.png 300w, https:\/\/contentsquare.com\/wp-content\/uploads\/2024\/02\/Screenshot-2024-02-14-at-10.39.29-768x322.png 768w\" sizes=\"(max-width: 981px) 100vw, 981px\" \/><\/p>\n<p>Paid\u2019s growth is linked to the continuing growth of mobile traffic, which is twice as likely to be sourced from paid than desktop traffic.<\/p>\n<p>The growth of paid presents problems for digital teams.<\/p>\n<p>Firstly, it\u2019s (naturally enough) costly\u2014and getting costlier. Ad spend rose across critical acquisition channels like Google and Meta in 2023, and the decline in traffic plus the shift to paid meant the cost per visit was pushed up<strong>\u00a0+9.4%.<\/strong> <a href=\"#data-ai-ref\"><sup>1<\/sup><\/a><\/p>\n<p>Secondly, as we\u2019ll see later, paid and mobile traffic can be harder to convert than desktop traffic.<\/p>\n<p>Combined with the overall decline in traffic volume, paid traffic\u2019s increasing importance means visits are more valuable than ever\u2014and you have to take advantage of every visit to ensure you\u2019re not throwing budget away.<\/p>\n<p>To do that, you\u2019ll need to provide visitors with a\u00a0<em>great<\/em>\u00a0digital experience. The 2024 Digital Experience Benchmarks will help you understand what a great experience looks like for your industry.<\/p>\n  \n<style>\n  #banner-51937 p,#banner-51937 span,\n  #banner-51937 h1, #banner-51937 h2, #banner-51937 h3,\n  #banner-51937 h4, #banner-51937 h5, #banner-51937 h6\n  {\n    color: #1C1263;\n    background: ;\n  }\n<\/style>\n\n  <div class=\"text-content\">\n    <div class=\"container container--small\" data-sal=\"slide-up\" data-sal-delay=\"100\">\n      <div class=\"type\">\n                  <div class=\"cta__content\" style=\"background-color: #cdd0f6; background-size: cover;\">\n            <div class=\"cta__image\">\n              <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/contentsquare.com\/wp-content\/uploads\/2024\/02\/300x300.png\" alt=\"\">\n            <\/div>\n            <div class=\"cta__text\">\n                                            <div class=\"type\"><p><span style=\"font-size: 18pt;\"><strong>See how your digital experience stacks up.<\/strong><\/span><\/p>\n<p class=\"p1\">Get the 2024 Digital Experience Benchmark Report and Interactive Explorer for the metrics that really matter.<\/p>\n<\/div>\n                                            <a class=\"mt-5 button button--custom\" style=\"--color-button: #1c1263; --color-hover: #2a3aa4;\" href=\"https:\/\/contentsquare.com\/digital-experience-benchmark\/?utm_source=website&utm_medium=organic&utm_content=blog_global_cta&utm_partner=none\" target=\"\"> Access the Benchmarks <\/a>\n                          <\/div>\n          <\/div>\n              <\/div>\n    <\/div>\n  <\/div>\n\n<h3>3. Understand in-site (and in-app) engagement<\/h3>\n<p>Whatever the industry, an outstanding digital experience is always two things: highly engaging and minimally frustrating\u2014and both engagement and frustration are amply covered in the report.<\/p>\n<p>Let\u2019s start with engagement.<\/p>\n<p>From the moment visitors first arrive on your site, you need to engage them with compelling content to have a hope of converting them. To measure engagement in the digital experience, we use\u00a0<strong>consumption metrics<\/strong>.<\/p>\n<p>Consumption measures the amount of content consumed during a session, including page views and time spent on-site.<\/p>\n<p>Last year, we speculated that there may be a \u2018consumption crisis\u2019 brewing, as we saw several key consumption metrics fall, indicating that visitors were increasingly making shorter, shallower and harder-to-convert visits to websites.<\/p>\n<p>But while consumption declined by\u00a0<strong>-3%<\/strong>\u00a0overall in 2023 a(and\u00a0<strong>58%<\/strong>\u00a0of sites saw a drop), this was far from an across-the-board drop. In fact, half of the industries we analyzed saw consumption\u00a0<strong>increase<\/strong>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-52071\" src=\"https:\/\/contentsquare.com\/wp-content\/uploads\/2024\/02\/Screenshot-2024-02-14-at-10.43.01.png\" alt=\"Chart (from the contentsquare benchmark report) showing consumption change by industry, YoY\" width=\"1053\" height=\"821\" srcset=\"https:\/\/contentsquare.com\/wp-content\/uploads\/2024\/02\/Screenshot-2024-02-14-at-10.43.01.png 1053w, https:\/\/contentsquare.com\/wp-content\/uploads\/2024\/02\/Screenshot-2024-02-14-at-10.43.01-300x234.png 300w, https:\/\/contentsquare.com\/wp-content\/uploads\/2024\/02\/Screenshot-2024-02-14-at-10.43.01-1024x798.png 1024w, https:\/\/contentsquare.com\/wp-content\/uploads\/2024\/02\/Screenshot-2024-02-14-at-10.43.01-768x599.png 768w\" sizes=\"(max-width: 1053px) 100vw, 1053px\" \/><\/p>\n<p>That\u2019s great news\u2014and we\u2019d like to see\u00a0<strong>every<\/strong>\u00a0industry see increased consumption in 2024.<\/p>\n<p>The 2024 Digital Experience Benchmark Report contains numerous tips and best practices for optimizing your journeys for consumption\u2014breaking down, for example, which page types work best as landing pages from the point of view of encouraging deeper, more valuable sessions.<\/p>\n<p>Every industry still has to work hard to encourage consumption\u2014especially on mobile.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-52075\" src=\"https:\/\/contentsquare.com\/wp-content\/uploads\/2024\/02\/Screenshot-2024-02-14-at-10.43.18.png\" alt=\"Chart showing time spent per session by industry and device, YoY\" width=\"1053\" height=\"821\" srcset=\"https:\/\/contentsquare.com\/wp-content\/uploads\/2024\/02\/Screenshot-2024-02-14-at-10.43.18.png 1053w, https:\/\/contentsquare.com\/wp-content\/uploads\/2024\/02\/Screenshot-2024-02-14-at-10.43.18-300x234.png 300w, https:\/\/contentsquare.com\/wp-content\/uploads\/2024\/02\/Screenshot-2024-02-14-at-10.43.18-1024x798.png 1024w, https:\/\/contentsquare.com\/wp-content\/uploads\/2024\/02\/Screenshot-2024-02-14-at-10.43.18-768x599.png 768w\" sizes=\"(max-width: 1053px) 100vw, 1053px\" \/><\/p>\n<p>Mobile traffic, which now accounts for <strong>69.7%<\/strong>\u00a0of visits across all industries (and captures over\u00a0<strong>70%<\/strong> of traffic in several), continues to lag far behind desktop traffic in terms of pages viewed and time spent per session.<\/p>\n<p>For many (though far from all) brands, one way to drive up consumption rates on mobile is to invest in a mobile app. This year\u2019s Benchmark report is the first to feature analysis of app experiences\u2014and shows that app users spend\u00a0<strong>64%<\/strong>\u00a0more time in app than mobile web site visitors.<\/p>\n<h3>4. Find out what\u2019s frustrating your users (so you can fix it)<\/h3>\n<p>One way in which brands can optimize experiences on both desktop and mobile is by removing points of friction and obstacles to conversion.<\/p>\n<p>Friction in the digital experience causes frustration, which in turn can undermine visits and cause visitors to leave (and never come back).<\/p>\n<p>In fact, in the report we\u2019ve drawn on Google\u2019s Core Web Vitals to calculate the potential impact of frustration, and found that it can reduce engagement\u2014and therefore visit value\u2014by\u00a0<strong>15%<\/strong>.<\/p>\n<p>Frustration remains a problem for digital teams\u2014it was up\u00a0<strong>+3.9%<\/strong>\u00a0in 2023, and impacted\u00a0<strong>2 in 5<\/strong>\u00a0(<strong>39.6%<\/strong>) of visits.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-52077\" src=\"https:\/\/contentsquare.com\/wp-content\/uploads\/2024\/02\/Screenshot-2024-02-14-at-10.43.38.png\" alt=\"Chart showing percentage of visits experiencing frustration, by industry, Q4 2023\" width=\"1053\" height=\"821\" srcset=\"https:\/\/contentsquare.com\/wp-content\/uploads\/2024\/02\/Screenshot-2024-02-14-at-10.43.38.png 1053w, https:\/\/contentsquare.com\/wp-content\/uploads\/2024\/02\/Screenshot-2024-02-14-at-10.43.38-300x234.png 300w, https:\/\/contentsquare.com\/wp-content\/uploads\/2024\/02\/Screenshot-2024-02-14-at-10.43.38-1024x798.png 1024w, https:\/\/contentsquare.com\/wp-content\/uploads\/2024\/02\/Screenshot-2024-02-14-at-10.43.38-768x599.png 768w\" sizes=\"(max-width: 1053px) 100vw, 1053px\" \/><\/p>\n<p>However, the good news is that several of the key frustration factors identified in last year\u2019s report fell this year, suggesting that brands are making significant progress in the fight against frustration.<\/p>\n<p>The Digital Experience Benchmarks will help you reduce frustration in the experience by helping you know your enemy, once again breaking down the most damaging \u2018frustration factors\u2019 that digital teams need to crack down on.<\/p>\n  \n<style>\n  #banner-51937 p,#banner-51937 span,\n  #banner-51937 h1, #banner-51937 h2, #banner-51937 h3,\n  #banner-51937 h4, #banner-51937 h5, #banner-51937 h6\n  {\n    color: #1C1263;\n    background: ;\n  }\n<\/style>\n\n  <div class=\"text-content\">\n    <div class=\"container container--small\" data-sal=\"slide-up\" data-sal-delay=\"100\">\n      <div class=\"type\">\n                  <div class=\"cta__content\" style=\"background-color: #cdd0f6; background-size: cover;\">\n            <div class=\"cta__image\">\n              <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/contentsquare.com\/wp-content\/uploads\/2024\/02\/300x300.png\" alt=\"\">\n            <\/div>\n            <div class=\"cta__text\">\n                                            <div class=\"type\"><p><span style=\"font-size: 18pt;\"><strong>See how your digital experience stacks up.<\/strong><\/span><\/p>\n<p class=\"p1\">Get the 2024 Digital Experience Benchmark Report and Interactive Explorer for the metrics that really matter.<\/p>\n<\/div>\n                                            <a class=\"mt-5 button button--custom\" style=\"--color-button: #1c1263; --color-hover: #2a3aa4;\" href=\"https:\/\/contentsquare.com\/digital-experience-benchmark\/?utm_source=website&utm_medium=organic&utm_content=blog_global_cta&utm_partner=none\" target=\"\"> Access the Benchmarks <\/a>\n                          <\/div>\n          <\/div>\n              <\/div>\n    <\/div>\n  <\/div>\n\n<h3>5. Beat the trend for declining conversions<\/h3>\n<p>Conversion rates dropped by\u00a0<strong>-5.5%\u00a0<\/strong>in 2023. And this makes sense, given the traffic trends identified in our analysis.<\/p>\n<p>Firstly, there\u2019s traffic\u2019s shift towards paid sources\u2014which are a mixed bag from a conversion perspective.<\/p>\n<p><strong>Paid search<\/strong>\u00a0has one of the highest conversion rates of any marketing channel (<strong>2.55%<\/strong>). But\u00a0<strong>Display, ads and retargeting<\/strong>\u00a0and\u00a0<strong>Paid social<\/strong>\u00a0have among the lowest conversion rates\u2014and among the highest bounce rates.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-52141\" src=\"https:\/\/contentsquare.com\/wp-content\/uploads\/2024\/02\/Screenshot-2024-02-14-at-14.39.36.png\" alt=\"Chart showing conversion rate by marketing channel, year-over-year (from contentsquare benchmark report)\" width=\"1011\" height=\"750\" srcset=\"https:\/\/contentsquare.com\/wp-content\/uploads\/2024\/02\/Screenshot-2024-02-14-at-14.39.36.png 1011w, https:\/\/contentsquare.com\/wp-content\/uploads\/2024\/02\/Screenshot-2024-02-14-at-14.39.36-300x223.png 300w, https:\/\/contentsquare.com\/wp-content\/uploads\/2024\/02\/Screenshot-2024-02-14-at-14.39.36-768x570.png 768w\" sizes=\"(max-width: 1011px) 100vw, 1011px\" \/><\/p>\n<p>Then there\u2019s the increasing importance of mobile traffic. As the chart below shows, desktop traffic\u2019s conversion rate declined very slightly in 2023 but mobile traffic\u2019s conversion rates declined\u00a0<strong>-6.4%<\/strong>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-52080\" src=\"https:\/\/contentsquare.com\/wp-content\/uploads\/2024\/02\/Screenshot-2024-02-14-at-10.44.37.png\" alt=\"Chart showing conversion rate by device, year-over-year\" width=\"1011\" height=\"750\" srcset=\"https:\/\/contentsquare.com\/wp-content\/uploads\/2024\/02\/Screenshot-2024-02-14-at-10.44.37.png 1011w, https:\/\/contentsquare.com\/wp-content\/uploads\/2024\/02\/Screenshot-2024-02-14-at-10.44.37-300x223.png 300w, https:\/\/contentsquare.com\/wp-content\/uploads\/2024\/02\/Screenshot-2024-02-14-at-10.44.37-768x570.png 768w\" sizes=\"(max-width: 1011px) 100vw, 1011px\" \/><\/p>\n<p>This is a great example of how the data analysis found in our report helps uncover the root cause behind the evolution of high-level metrics like conversion.<\/p>\n<p>Only by understanding the traffic that\u2019s coming into their websites and the behavior they can expect from site users can digital teams optimize their experience from end to end to drive better outcomes.<\/p>\n<p>And that\u2019s the understanding the 2024 Digital Experience Benchmark Report gives, breaking down the complete customer journey from end to end.<\/p>\n<h3>Get the data and insights you need to elevate your experience in 2024<\/h3>\n<p>It\u2019s official:\u00a0<strong>The<\/strong>\u00a0benchmark for digital customer experience is here, ready for you to dive in and start picking up the insights that will inform your digital strategy and improve your experience throughout 2024\u2014and beyond.<\/p>\n<p>There\u2019s not a moment to waste. Click the link below to access the 2024 Digital Experience Benchmark Report and Interactive Explorer. (And then spread the word.)<\/p>\n  \n<style>\n  #banner-51937 p,#banner-51937 span,\n  #banner-51937 h1, #banner-51937 h2, #banner-51937 h3,\n  #banner-51937 h4, #banner-51937 h5, #banner-51937 h6\n  {\n    color: #1C1263;\n    background: ;\n  }\n<\/style>\n\n  <div class=\"text-content\">\n    <div class=\"container container--small\" data-sal=\"slide-up\" data-sal-delay=\"100\">\n      <div class=\"type\">\n                  <div class=\"cta__content\" style=\"background-color: #cdd0f6; background-size: cover;\">\n            <div class=\"cta__image\">\n              <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/contentsquare.com\/wp-content\/uploads\/2024\/02\/300x300.png\" alt=\"\">\n            <\/div>\n            <div class=\"cta__text\">\n                                            <div class=\"type\"><p><span style=\"font-size: 18pt;\"><strong>See how your digital experience stacks up.<\/strong><\/span><\/p>\n<p class=\"p1\">Get the 2024 Digital Experience Benchmark Report and Interactive Explorer for the metrics that really matter.<\/p>\n<\/div>\n                                            <a class=\"mt-5 button button--custom\" style=\"--color-button: #1c1263; --color-hover: #2a3aa4;\" href=\"https:\/\/contentsquare.com\/digital-experience-benchmark\/?utm_source=website&utm_medium=organic&utm_content=blog_global_cta&utm_partner=none\" target=\"\"> Access the Benchmarks <\/a>\n                          <\/div>\n          <\/div>\n              <\/div>\n    <\/div>\n  <\/div>\n\n<p>&nbsp;<\/p>\n<p><i><span style=\"font-weight: 400;\">Frustration analyses are calculated for October 2023. All year over-year analyses are Q4 2023 \/ Q4 2022. All other analyses represent Q4 2023. Additional data hygiene factors are applied to ensure accurate metric calculation.<\/span><\/i><\/p>\n<ul>\n<li><span style=\"font-size: 10pt;\">1. <a href=\"https:\/\/www.warc.com\/content\/feed\/global-advertising-to-top-1-trillion-in-2024-as-big-five-attract-most-spending\/en-GB\/8558 \">Global advertising to top $1 trillion in 2024, as big five attract most spending | WARC | The Feed<\/a> <\/span><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>It looks like 2024 could be another challenging year for digital teams\u2014though it will be less challenging for those who read on. We promise. Teams are being asked to drive KPIs by providing slick, innovative digital experiences that cater to ever-rising customer expectations. At the same time, they\u2019re expected to work within the tighter budgets [&hellip;]<\/p>\n","protected":false},"author":143,"featured_media":51933,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-51929","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","cse_post_type-articles-research"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The 2024 Digital Experience Benchmark Report: 5 reasons to read<\/title>\n<meta name=\"description\" content=\"Discover why the 2024 Benchmark Report is essential reading for those looking to elevate their customer experience to drive growth this year.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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