Partner with Which?
We don’t take advertising, but we do work with partners to provide onward buying journeys and comparison services that can help shoppers choose and buy with confidence.
We use our price engine technology to integrate retailer prices directly into our product reviews and our deals content. We work with most of the major affiliate networks, but have some requirements that uniquely reflect our role as the UK's consumer champion.
We work with partners to provide comparison services for shoppers looking for deals in the telecoms, financial services, travel and motor sectors, and the plan is to extend this list. The services are provides as white label sites and partner-branded services.
We work with brands on special projects where we look for smart ways to make our products and services add value to their consumer propositions and marketing programmes, with both parties respecting each other's brand values.
Our partners
Stickee
Provided by stickee technology, our white label broadband, mobile phone and energy comparison sites offer fully integrated solutions that include Which? ratings: the results of our customer surveys which usually sit behind our paywall.
Confused.com
We're partnered with Confused.com to help shoppers compare and choose deals in the motor, home, pet and travel insurance sectors. As part of this partnership we run Which? ratings and other trusted advice on Confused.com's product pages.
Experian
We work in partnership with Experian to help the Which? audience make more informed choices by adding links to a bespoke comparison savings tool from Experian.
LifeSearch
We have a long association with LifeSearch, the life insurance, critical illness cover and income protection provider. Our reputation as a trusted and consumer-friendly brand helps shoppers to choose and use LifeSearch's online and phone-based services.
Skyscanner
We rate short and long haul airlines according to the quality of their service, value for money, customer satisfaction and more. We share these ratings with Skyscanner in a format that makes it easy for people to choose an airline and fly with confidence.
Get in touch
Email partnerships@which.co.uk