You can't self-nominate or influence our consideration in any way other than to show us that you’re a consistently high performer that meets the criteria set by our expert researchers, assessors and testers. 

First we test your product or assess your service, then we endorse it if it meets the benchmark we’ve set for its category. Only then will we consider it for an award.

We’ll email the contact we have for your business, but the news must remain strictly UNDER OUR EMBARGO until we publicly announce the shortlist on our social channels and have tagged each business – usually a week later.

If you’d like us to let you know if you’ve been shortlisted, and we don’t already have your details, please complete our Find out more enquiry form.

A winner’s trophy, a framed magazine cover, the opportunity to say a few words up on the winner’s podium and a photo of you with your accolades. You also get a Which? Brand of the Year category endorsement logo to use free of charge on your promotional and other related materials for a year. It’s a brilliant way to show everyone that Which? recognises your business as a category-best of the year.

All the businesses we invite will get free tickets. It’s 2 tickets per business, 5 if you’ve been shortlisted. Tickets will be available from early April.

We announce all Brand of the Year category winners during the actual awards event, then on our social media channels.

On Monday 20 May,14:00 - 17:00, at The View in The Royal College of Surgeons of England, London WC2A 3PE

We think the best way to celebrate being the best is by wearing your best business attire. We hope you think the same.

If you are shortlisted for an award, you are welcome to issue a press release or statement to celebrate your shortlisting after the embargo has been lifted. This is between the shortlisting announcement on social media and the Which? Awards.

Once the winners have been announced on Monday 20th May, we don't allow PR promotion by shortlisted companies, as we want to allow the winners space to promote their win.

If you are a Which? Awards winner, you are welcome to issue your own press release or statement to celebrate the win after the embargo has been lifted, which is after 5pm on Wednesday 8th May. We also issue all winning companies with a bespoke quote to add to your press release. 

Which? will also announce the shortlisted and winning companies through our own press activity. 

If you have any questions about press, contact Charlotte Branson at charlotte.branson@which.co.uk for more information.

The licence for the Which? Awards 2023 logos expire on 31st May 2024. We ask that all 2023 Which? Awards logos are removed once your license has expired.

However if you wish to keep using a previous years logo, please talk to your account manager about the licence fee and setting up a new agreement. 

We will post the winner of each category on LinkedIn, X/Twitter and Instagram stories as they are announced. At the event, we ask that brands don’t post about winning on social channels until after Which? has posted and tagged your brand announcing you as a winner. You may then reshare those posts.

We welcome you to share that you are attending the event on socials, post photos when you are in the gallery area and use the hashtag #WhichAwards2024, however we do ask that no photos are taken during the ceremony and you don’t create your own graphic. We will also have a professional photographer and the photos will be available the next day.

Your account manager will then be in contact on Tuesday morning to send a congratulations email which will contain a link to the high res professional pictures, a ‘We won’ social asset to use, a quote from our CEO for you to use in a press release and winners licence agreement for the logo. 

We welcome you to share that you’re attending using the hashtag, #WhichAwards2024, and take photos in the gallery, however we do ask that no photos are taken during the ceremony. We will have a professional photographer and the photos will be available the next day.