Party & Cocktail Dresses — ${ totalProducts } Products

Flaunt and impress with our range of party dresses and cocktail dresses like, black, evening, long, pink and red. No matter the event, Ally is your go-to!

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Keep Things Chic In Party & Cocktail Dresses

Turn heads at your next cocktail event in our collection of evening dresses. From mini and maxi dresses to plunging necklines & shiny sequins - find the perfect outfit to wear this party season. This edit of cocktail dresses is sure to have you covered whatever your weekend plans may be. Whether it’s a dinner date or a daytime occasion, you can elevate any of our dresses with heels & on-trend jewellery.

Girls night out? A LBD is the perfect party dress. Invited to a wedding? Choose from a chic range of formal dresses. Need a cocktail dress for the cooler months? Shop our long sleeve party dresses. With a wide range of styles, shapes and sizes, it's easy to find the perfect party or cocktail dress. Shop online & in-store today!

For styling tips, read our related articles A Guide To Wedding Guest Dresses and The Dos & Don'ts of Cocktail Dressing or explore our blog catalogue.

Keep exploring party dresses by style, length, and occasion.

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Mini | Midi | Maxi

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Wedding Guest | Evening | Spring Social

Frequently Asked Questions

Suitable for a variety of occasions, cocktail dresses are essentially worn (you won’t guess it!) when cocktail events pop around. They’re ideal for those semi-formal to formal parties that involve drinks, socialising and loads of finger food! Eg: A dinner party, work party, weddings & more.

Often designed to flatter & accentuate your body type, cocktail dresses tend to feature particular silhouettes. From a-line shapes, to fitted bodices and drape waists, there’s a cut, shape & silhouette for every body type. Not to mention the range of fabrics used to create these dresses.

From statement necklaces to dainty earrings, accessories were made to enhance any look. Especially a pretty cocktail dress! It’s all depending on your personal style of course. An evening clutch always looks great whilst a brooch adds an element of elegance. The choice is yours!

Due to the nature of where cocktail dresses are worn, finer fabrics are used when crafting cocktail dresses. Think silk, chiffon, lace, tulle, velvet, crepe, organza and more. These fabrics are chosen for their ability to create elegant, flatter & comfortable styles - bound to suit all occasions!