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ADVERTISE WITH US
 IN BOSTON, MASSACHUSETTS

and beyond

INNOVATIVE AD SOLUTIONS THAT…

…REACH, ENGAGE, INFLUENCE AND INSPIRE

Over the past 100 years, Hearst has grown from a single newspaper into one of the world’s most admired private media companies, telling stories in our local communities and all over the world.

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Discovery
Hearst allows brands to be discovered within brand safe environments as advertisements, custom content, or both.
Precision
Using our significant consumer expertise and data scientists, Hearst can help you understand and ultimately connect to your target audience.
The HEARST
ADVANTAGE
Brand Identity
All of our campaigns are within brand-safe, premium content environments.
Results
Hearst uses custom content, video, display and social media options to capture prospective customers and make your marketing investment more actionable and profitable.
The Hearst Advantage
Discovery
Hearst allows brands to be discovered within brand safe environments as advertisements, custom content, or both.
Brand Identity
All of our campaigns are within brand-safe, premium content environments.
Precision
Using our significant consumer expertise and data scientists, Hearst can help you understand and ultimately connect to your target audience.
Results
Hearst uses custom content, video, display and social media options to capture prospective customers and make your marketing investment more actionable and profitable.

…REACH CUSTOMERS AT SCALE

TV Advertising

Make your brand the center of attention with on-air advertising. Television advertising remains the most cost-effective and trustworthy way to get your business in front of your desired audience.

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…ENGAGE YOUR TARGET AUDIENCE

Digital Advertising

A majority of TV viewers use their smartphone or tablet while watching TV. Get your brand in front of these users with premium digital placement available from WCVB. Whether they’re at home or on the go, potential customers in the Boston area look to our station for the news, weather, sports and traffic information they need to get through the day. Engage your target audience with high-impact rich media, video and sponsorship opportunities. Combining your TV and digital advertising efforts will amplify your brand’s impact, helping drive new users to your business and multiplying the reach and frequency needed to keep you top of mind.

…INFLUENCE CUSTOMERS WITH EXCLUSIVE DATA-DRIVEN ADVERTISING

HEARST ANYSCREEN

Audience-fragmentation is unprecedented; consumers seek information and entertainment from an ever-expanding array of sources, and a wide range of devices.

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Display
Rich Media,
In-Banner Video,
High-Impact Formats.
Over-the-Top
Hand-picked,
100% viewable,
Non-skippable ads.
Video
Preroll,
Midroll,
Livestream.
Social
Facebook,
Instagram,
YouTube.
Hearst Anyscreen
Display
Rich Media,
In-Banner Video,
High-impact Formats.
Over-the-Top
Hand-picked,
100% viewable,
Non-skipable ads.
Video
Preroll,
Midroll,
Livestream.
Social
Facebook,
Instagram,
YouTube.

…INSPIRE AND CAPTIVATE

CUSTOM NATIVE ADVERTISING

Custom native advertising solutions allow your business to stand out from the competition and build credibility through alignment with the respected WCVB brand. Leverage our editorial expertise and world-class content creators to craft professionally produced stories for distribution across Hearst’s most trusted brands and partners. By developing highly-immersive cinematic video, visual creatives, and full-length editorial content pieces, WCVB will help your business establish emotional connections with your target audience. Sharing interactive and professionally-produced content will encourage viewers to relate and engage with the brand, while expanding business reach and driving new customers.

Video: WCVB Custom Native Video

Hearst Advantage

Just like news content, every business has a story to tell. Broaden your customer base, target the right audience and tell your business’ unique story on the right screen at the right time with innovative advertising solutions from Hearst Television.

Using a combination of on-air and online advertising, we can help your business reach, engage, influence and inspire its target audience with unbeatable placement and impeccable precision. Thanks to our creative ad solutions, advanced data technology and extended reach, we can help you attract new customers throughout the Boston region & beyond.

Hearst enables marketers to be discovered across a variety of user experiences; as advertisements, custom content, or both.

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TV Advertising

Make your brand the center of attention with on-air advertising. Television advertising remains the most cost-effective and trustworthy way to get your business in front of your desired audience.

WCVB-TV, MeTV and WCVB.com deliver local breaking news, entertainment and information 24-hours a day. With up-to-the-minute reporting, award-winning programming and in-depth coverage, we set the standard for local news and primetime placement. Our content reflects a deep understanding of the New England region and has earned us a dedicated and extensive following on all platforms.

Offering your business extensive reach, advanced demographic targeting, and creative ad production, we help get your brand noticed. Discover how we can help enhance the efficiency and effectiveness of your advertising efforts.

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Hearst Anyscreen

Hearst Anyscreen is designed to provide marketers with a singular solution to the challenge of fragmentation.

Through a collaboration with WCVB, your business can partner with the 9th largest audience on the internet, reaching an audience of over 173 million monthly unique viewers (*Comscore May 2020). We combine the most engaging creative executions with state-of-the-art data science, and deploy across brand-safe display, video, OTT, and social media experiences on Hearst-owned properties (including A&E, Lifetime, History and more), plus hundreds of partner sites.

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CUSTOM NATIVE ADVERTISING

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