Website Privacy Policy

Last Updated/Effective Date: Sept 13, 2024

1. Overview

Adelaide Metrics Inc. (“us”, “our”, or “we”) wants you to be familiar with how we collect, use and disclose information from and about you. This Privacy Policy explains how we and any other digital properties that display authorized links to this policy (“us”, “our”, or “we”) process personal information when you interact with us online, via our website, offline, and/or in person (collectively, “Services” or “Website”). If you are a California resident, please see the California Consumer Privacy Act Notice in Section 12 below. If you are a European Data Subject, please see Section 16 below about European Data Subjects. For our privacy practices surrounding data collected by our measurement tracking technology and its use in the creation of our attention metrics product, AU Ratings, please visit our AU Ratings Privacy Policy here: https://www.adelaidemetrics.com/privacy-au-ratings.

2. How Do We Collect Personal Information

From you. We may collect personal information and other information that you voluntarily provide when you take certain actions, such as when you complete webforms, contact us, signup for our newsletters, respond to our surveys, request our free guides, participate in panels, participate in research, request a demo or information about available product offerings, purchase or pay for AU Ratings, register for events or webinars, log into our client dashboards or otherwise use our Services.

From devices you use when you interact with us online. This includes information collected through our Services and automatically from devices you use to connect to our Services or our customer’s services. For more information about this, please see our “Cookies and similar technologies” section below.

From third parties and publicly available sources. This includes personal information we may collect from other public sources, including, but not limited to, websites that enable social sharing, social media sites, and websites from our service providers, customers, vendors, affiliates, or other individuals and businesses.

3. The Types of Personal Information We May Collect From You

Depending on how you interact with us, we may collect the following information:

Contact Information, such as your name, company, title, zip code, country, work address, email address, telephone number, or other similar identifiers.
Biographic and Demographic Information data you voluntarily provide, with your consent.
Financial and Payment Information, such as credit card details, bank account number, financial information, and payment preferences, if voluntarily provided by you.
Activity Information, such as information we collect when you access and interact with our Website, including browser or device model and settings, operating system, and unique identifiers, clickstream data, cookies and localStorage, web-based location, IP address, coarse geolocation, and any other Internet usage information our Website may automatically record when you visit our Website. For more information about cookies and similar technologies, please refer to the section “Cookies and Similar Technologies” below.
Inferences, such as inferences drawn from any of the personal information identified and discussed in this Privacy Policy.
Other Personal Information you provide, such as the content provided either in a job application or in your communications with us, including interactions with us online, in-person, or on the phone.

4. How We Use Your Personal Information

We may use your information for the following reasons, depending on your relationship with us:

To provide you the Services requested.
To communicate with you, such as when we respond to your inquiries and send you communications, including our newsletters and free guides, and any other communications regarding our products and services. This may also include when we send you administrative e-mail notifications, such as security, or support and maintenance advisories.
To serve you targeted advertising or content.
To provide, market, and develop our products and services, including to maintain our website, troubleshoot, provide administrative and technical support, conduct data analysis, test and research, and better understand the interests of our website users.
To conduct marketing research.
To understand how you interact with our Services and personalize the product experience and content (including advertising and messaging campaigns).
To maintain the safety, security, and integrity of our Services, for example, by authenticating users and providing account security and fraud detection. We may also use your information to monitor, detect, and prevent fraud and improper or illegal activity.
To secure and debug our online services, including our network and websites.
To send you surveys, news and/or marketing communications by email, subject to your marketing preferences, and when legally required, consent.
To conduct research and quality assurance, including to study, develop, and improve our products and services. This may include measuring and analyzing media viewing trends and patterns in an aggregated, anonymized, and/or deidentified basis.
To comply with legal requirements and/or to investigate or address claims or disputes relating to your use of our Services. This would include the use of your information to comply with our legal and regulatory obligations, to defend ourselves in litigation and investigations, and to prosecute litigations.
To help recognize you as a previous visitor and save and remember your preferences and settings and deliver to you appropriate interest-based content.
To conduct internal business purposes, including for data analysis, audits, and enhancing our services. We may also use inferences drawn from personal information to create a profile reflecting your preferences, so we can tailor our services to you.
To collect analytics in order to understand how our Website is used and to improve it over time.
To process and complete transactions, including collecting payment and contact information to process your transactions and deliver our Services to you.

5. How We Disclose Personal Information

We may disclose some or all of the personal information collected from or about you with any of the following entities and for any of the following purposes:

Service Providers. We may provide personal information to vendors, payment processors, contractors, and business and service partners who provide services to us.
Customers. We may provide personal information to our customers in order to facilitate our Services.
Social Networks. Some features of our Services may enable you to post content to social networking services (“SNSs”). If you choose to do this, we will provide information to such SNSs in accordance with your elections. You acknowledge and agree that you are solely responsible for your use of those websites and that it is your responsibility to review the terms of use and privacy policy of the third party provider of such SNSs. We will not be responsible or liable for: (i) the availability or accuracy of such SNSs; (ii) the content, products or services on or availability of such SNSs; or (iii) your use of any such SNSs.
Advertising Partners. We may provide personal information to third parties, such as advertising partners or other marketing partners who provide services to us.
Government, regulatory, or law enforcement agencies. We reserve the right to disclose your information to respond to valid information requests from government authorities and judicial requests, to investigate potential fraud, or where otherwise required by law. We may disclose your personal information where we believe the disclosure is necessary or appropriate to comply with regulatory or legal requirements, or to protect the safety, rights, or property of ourselves and others and to exercise, establish, or defend our legal rights.
In connection with a merger, acquisition, or business transfer. If we sell all or a part of our business, are part of a merger, consolidation, restructuring, and/or sale of assets or other corporate change, your information may be transferred as part of that transaction.
At your direction. We may disclose your personal information at your direction or with your consent.
Collaborators. We may disclose personal information with collaborators with whom we jointly develop or promote our services, including sponsorships and co-branded opportunities and promotions.
The General Public. We may disclose personal information with the general public if you choose to disclose personal information when contributing content to our Services through forums, blogs, social features, or the like.
Aggregate Data. We may disclose your personal information in an aggregated or non-identifying form or otherwise in a form that cannot reasonably be used to identify you.

6. Children’s Privacy

Our Services are for a general audience, are not targeted to children, and do not knowingly collect personal information from children under 13 years of age.

7. Links to Third Party Websites

We may provide links to websites and other third party content (e.g., social media platforms) that are not owned or operated by us. The websites and third party content to which we link may have separate privacy notices or policies. We are not responsible for the privacy practices of these websites.

If you provide any personal information through a third party site, your interaction and your personal information will be collected by and controlled by the privacy policy of that third party site. We recommend that you familiarize yourself with the privacy policies and practices of any such third parties, which are not governed by this Privacy Policy.

8. User Access and Control

If you would like to access personal information we hold about you, delete, or correct personal information you have previously provided directly to us, please complete this webform and submit a request. Please note that, for security reasons, we will ask you to verify your identity in order to proceed with your request. If you would like to suppress or otherwise limit our use of your personal information, you may contact us using the mechanisms provided below in our “Contact Us” section. In your request, please include your email address, name, address, and telephone number and specify clearly what information you would like to suppress or limit or if you have other questions about your personal information. We will try to comply with your request as soon as reasonably practicable and consistent with applicable law. Please note that subject to applicable law, in some cases we may not comply with your request where we may require your information in order to, for example, comply with applicable law, or to protect, enforce or defend our rights or employee rights. If you are a California resident, please see the section entitled “California Consumer Privacy Act Notice” below for more information about the rights you have under California law.

When you use our Services, our third party advertising partners, social media providers, and analytics providers may collect personal information about your online activity on our Services and on third party websites.

These providers may set web tracking tools (e.g., cookies and web beacons, as discussed further below) to collect information regarding your online activity. In addition, our advertising partners may use this information to deliver advertisements to you when you visit third party websites within their networks. If you would like more information about this practice, and to know your choices with respect to it, please either visit the Digital Advertising Alliance’s opt-out page (currently available at http://www.aboutads.info/choices/) or the Network Advertising Initiative’s opt-out page (currently available at http://www.networkadvertising.org/choices/). Please note that you may continue to receive generic ads that are not based on your preferences.

9. Information Security

We use commercially reasonable administrative, technical, personnel, and physical measures designed to safeguard information in its possession against loss, theft, unauthorized use, disclosure, or modification. However, the confidentiality of information transmitted over the Internet cannot be guaranteed. We urge you to exercise caution when transmitting personal information over the internet. We cannot guarantee that unauthorized third parties will not gain access to your information; therefore, when submitting personal information to us, you do so at your own risk.

10. Cookies and Similar Technology

We and our partners use various tools to collect data when you visit our Services, including cookies, pixels, localStorage, and other similar technologies. Some of these technologies store data in the browser or on your device. Other technologies may use network-related or other information to recognize your device (e.g., IP address). Our Services use these technologies, for example, when you first request a web page and data is then stored on your computer or other device so the website can access personal information when you make subsequent requests for pages from that Service. These technologies may also be used to collect and store information about your usage of the Services, such as pages you have visited, other content you viewed, and search history. Additionally, we may use these technologies to collect analytics and measure the use of our Services.

We and our partners may also use these technologies to gather personal information about how you view and use our Services and content and to connect your activity with other data we store about you. We and our partners may collect your personal information about your online activities over time and across different websites when you use the Services. The use of these technologies helps us serve you better by understanding what you are interested in, tracking trends, measuring the effectiveness of ads, saving your preferences, and storing information you may want to retrieve on a regular basis. We also allow specific, approved partners to collect data from your browser or device for advertising and measurement purposes using their own similar tools.

Your web browser can be set to allow you to control these technologies, such as whether you will accept cookies, reject cookies, or to notify you each time a cookie is sent to your browser. If your browser is set to reject cookies, websites that are cookie-enabled will not recognize you when you return to the website, and some website functionality may be lost. The Help section of your browser may tell you how to prevent your browser from accepting these technologies, such as cookies. To find out more about cookies, visit www.aboutcookies.org. For more information about Google Analytics, please review the site “How Google uses data when you use our partners’ sites,” located at www.google.com/policies/privacy/partners/. To opt out of Google Analytics specifically, please go to https://tools.google.com/dlpage/gaoptout.

Some browsers permit the user to send a “Do Not Track” (“DNT”) preference to websites that the user visits indicating that the user does not wish to be tracked over time and across websites. Because there is not yet a common understanding of how to interpret DNT, we do not currently respond to the DNT signal on our websites. We do, however, respond to global privacy preferences when required by applicable law.

11. Your Marketing Preferences

We may periodically send promotional materials or notifications related to our Services. If you no longer wish to receive promotional marketing materials from us, you may opt out of receiving such materials. You may unsubscribe from receiving marketing or other commercial emails from us by following the instructions included in the email.

There are certain service notifications and other non-promotional emails that you may not opt out of, such as notifications of changes to our Services or policies.

12. California Consumer Privacy Act Notice

This section provides information for consumers residing in California. There are limited circumstances in which we will collect and process certain personal information directly from California residents. Under the California Consumer Privacy Act (“CCPA”), and for purposes of this Section, “Personal Information” generally means information that identifies, relates to, or describes a resident in California. Personal information does not include publicly available information; lawfully obtained, truthful information that is a matter of public concern; information that has been deidentified or aggregated; or other information covered by certain sector-specific privacy laws, as consistent with state law. We do not reidentify Personal Information that has been deidentified. We and our advertising partners use certain Personal Information to deliver online advertisements to you on your devices tailored to your interests. This may be considered “sharing” or “selling” under California law. This Section provides details about the categories of Personal Information of consumers in California that we have collected, disclosed, processed, “shared”, or “sold” during the last 12 months, as well as rights California consumers have under the CCPA.

Any capitalized term used and not otherwise defined below has the meaning assigned to it in our Privacy Policy.

a. Categories of Personal Information Collected, Disclosed, “Shared”, or “Sold”

The categories of Personal Information that we collected, disclosed, “shared” are below, along with the purposes for processing, and categories of third parties to whom each category of Personal Information was disclosed, “shared”, or “sold” to. Please note that we process some categories of Personal Information in connection with targeted advertising, which could be considered “sharing” or “selling” under the California law. Depending on how you interact with our Services, we may not have processed Personal Information about you for each (or any) of these purposes. Additionally, we do not knowingly sell or share Personal Information of children under 16 years of age.

We have provided detailed descriptions below on the data collection, use, and disclosure practices.

Category of Personal Information Collected	Categories of Parties to Whom Personal Information Is Disclosed	Categories of Third Parties to Whom Personal Information is “Sold” or “Shared”
Identifiers, such as name, email address, and online identifiers	Service providers and other providers or partners that support our operational business purposes	AdTech partners; advertisers For the purpose of targeted advertising
Device Identifiers, such as IP address and hardware identifiers	Service providers and other providers or partners that support our operational business purposes	N/A
Personal information, as defined in the California Customer Records law, such as contact information	Service providers and other providers or partners that support our operational business purposes	N/A
Internet or network activity information, such as browsing history and interactions with our websites	Service providers and other providers or partners that support our operational business purposes	N/A
Geolocation data, such as device location	Service providers and other providers or partners that support our operational business purposes	N/A
Audio, electronic, visual and other similar information	Service providers and other providers or partners that support our operational business purposes	N/A
Professional or employment-related information, such as work history and prior employer	Service providers and other providers or partners that support our operational business purposes	N/A
Inferences drawn from any of the Personal Information listed above to create a profile or summary about, for example, an individual’s preferences and characteristics	Service providers and other providers or partners that support our operational business purposes	N/A

Please note that we may process Personal Information in each of the above categories in order to protect ours and others’ rights, and/or to complete a merger or sale of assets or other corporate transaction.

Under California law, “sale” and “share” do not include, for example, the transfer of Personal Information as an asset that is part of a merger, bankruptcy, or other similar transaction involving all or any portion of our business.

Sensitive Personal Information. We do not process “sensitive” Personal Information for purposes other than those permitted by applicable law (such as, in California, to provide the services and for security purposes).

Data Retention. We will retain Personal Information from or about you as reasonably necessary and proportionate to achieve the purpose(s) for which the Personal Information was collected or processed as outlined in this Section unless a longer retention period is required or allowed by law.

Purposes

We may use this Personal Information for the following purposes, including commercial purposes:

to operate, manage, and maintain our business;
to provide our Services;
to accomplish our business purposes and objectives;
to develop, improve, repair, and maintain our Services;
to engage in marketing and targeted advertising;
to conduct research and analytics;
to take quality assurance and safety assurance measures;
to conduct risk assessments and effectuate security controls;
to detect and prevent fraud;
to verify your identity;
to conduct audits and other internal functions;
to comply with the law, legal process, and internal policies;
to maintain records; and
to exercise and defend legal claims.

Depending on your interactions with us, we may not have used Personal Information collected about that resident for each of these purposes.

Sources of Personal Information

In general, we only collect Personal Information that is reasonably necessary for and proportional to the purposes for which we process it. We collect this Personal Information directly from California residents themselves, as well as from social media platforms; referrals; joint marketing, co-branding, co-promotional, or advertising partners; and sources of demographic and other information, including through devices you used to interact with us through our Services. All sources of personal information collected are noted in the “How Do We Collect Personal Information” and “The Types of Personal Information We May Collect From You” sections above.

Your Privacy Rights Under California Law

California residents have certain rights with respect to their Personal Information.

We are required by law to verify your identity in connection with any request in order to prevent unauthorized access of your data. Failure to verify your identity may result in your request not being processed. Where required by applicable law, we will notify you if we deny your request and notify you of the reasons we are unable to honor your request.

Right to Know and Access Personal Information: You may request to access the following information we have collected and maintain about you:

The specific pieces of Personal Information we collected about you;
The categories of Personal Information we collected about you and the categories of sources;
The business or commercial purpose for collecting, disclosing, or selling Personal Information about you; and,
The categories of Personal Information about you that we sold, shared, or otherwise disclosed and the categories of third parties to whom we sold, shared, or otherwise disclosed that Personal Information.

Please note that, in some instances, we may decline to honor your request or only honor your request in part, where, for example, we are unable to verify your identity or an exception to this right applies.‍

Deletion of Personal Information: You may request that we delete the Personal Information we have collected from you. Please note that, in some instances, we may decline to honor your request or only honor your request in part, where, for example, we are unable to verify your identity or an exception to this right applies.

“Do Not Sell or Share” Personal Information: As noted above in this section, we disclose some categories of Personal Information in connection with certain types of advertisements that may be considered a “share” or “sale” under the CCPA. We also honor alternative opt-out signals, such as the GPC. We process opt-out preference signals in a frictionless manner. Please note that we do not sell Personal Information for monetary consideration.

Correction of Inaccurate Personal Information: You have a right to request the correction of inaccurate Personal Information that we may have on file about you. Please note that, in some instances, we may decline to honor your request or only honor your request in part, where, for example, we are unable to verify your identity or an exception to this right applies.

Non-Discrimination: You have the right to be free from unlawful discrimination for exercising your above-listed rights under the CCPA.

To Exercise Rights:

If you are a California resident, please visit our "Do Not Sell or Share My Personal Information" page in order to exercise your Right to Opt Out of the Sale or Sharing of your Personal Information.

In order to exercise your other rights described above, please submit a request through this webform. Additionally, we may need to obtain information about you or your specific request in order to verify your identity and respond.

Authorized Agent

California residents may use an authorized agent on their behalf to exercise a privacy right discussed above. If you are an authorized agent acting on behalf of a California resident to communicate with us or to exercise a privacy right discussed above, you must be able to demonstrate that you have the requisite authorization to act on behalf of the resident and have sufficient access to their laptop, desktop, or mobile device to exercise these rights digitally. If you are an authorized agent trying to exercise rights on behalf of an Adelaide consumer, please contact us at the contact information below with supporting verification information, which includes proof that you have access to the consumer’s interface and proof of your own identify.

Notice of Financial Incentive

We offer consumers the ability to participate in a certain programs and access certain products and services ("Program"). The Program may be considered a financial incentive program under the California Consumer Privacy Act (“CCPA”). Participation in the Program is entirely voluntary. If you would like to participate in the Program, please opt-in by signing up. Depending on what you select, you will receive:

Access to exclusive content and products, including our Free Guides and merchandise, such as complimentary tee shirts

When you decide to participate in the Program, we will collect your name and email (which you voluntarily provide to us) (collectively, "Registration Information"). Registration Information may also be disclosed to service providers or other providers or partners that support our operational business purposes. By voluntarily opting in to this Program, you will receive access to certain products and/or services and you may also receive content from us through emails.

If you decide you no longer wish to participate in the Program, you may withdraw at any time by sending an email to privacy@adelaidemetrics.com.

We estimate that the value of your data is equal to the value of your participation in certain programs as well as access to our services and/or products. Registration Information enables us to deliver personalized content, offers, access to our products and services, and value to you, which enables us to establish a relationship with you, and is valued by us in order to facilitate a positive customer experience. In determining the value of the Registration Information, we consider the profit generated from you using our services and accessing our products from us and our advertising partners that includes personal information, which is reasonably correlated to the value provided to you through personalized content, discounts, offers, or access to our products and/or services.

13. International Data Transfers

We are based in the United States. Any information you provide to us through use of the Services may be stored and processed, transferred between, and accessed from the United States and other countries which may not guarantee the same level of protection of personal information as the one in which you reside. We may need to send your personal information overseas as part of our normal business operations. Provided the data protection laws of these other countries differ from those in the United States, please be assured that we take reasonable steps to ensure that your privacy is protected.

14. Updates to the Policy

We may update this policy from time to time. To the extent permitted by law, any changes to our Privacy Policy will be posted to the website and will become effective upon posting. Any changes will be effective only after the effective date of the change and will not affect any dispute arising prior to the effective date of the change.

15. Shine the Light Disclosure

Customers who are residents of California may request (i) a list of the categories of personal information disclosed by us to third parties during the immediately preceding calendar year for those third parties’ own direct marketing purposes; and (ii) a list of the categories of third parties to whom we disclosed such information. To exercise a request, please write us at the email or postal address set out in “Contact Us” section below and specify that you are making a “California Shine the Light Request.” We may require additional information from you to allow us to verify your identity and are only required to respond to requests once during any calendar year.

16. European Data Subjects

Legal ground for processing of personal data

For all of the categories of information listed above, where they are considered personal data under the General Data Protection Regulation (GDPR) or similar European laws (such as the UK GDPR), the legal ground for the processing is (i) our legitimate interest in responding to inquiries, in providing a service to your organization (also from the perspective of the protection of the safety, security and integrity of that service) or in providing customer support and service notifications, (ii) our legitimate interest in sharing information about our products and services and promoting them (in the case of commercial communications such as targeted advertising or content), (iii) our legitimate interest in improving our products and services (in the context of research as well as product or service improvement activities), (iv) our legitimate interest in complying with our broader legal obligations as a business or (v) where specified in sections 3 and 4 above, your consent.

Data subject rights

If you are a data subject who is a resident within the European Union, the broader European Economic Area or another jurisdiction with GDPR-derived legislation (such as the UK), you have various rights in relation to the processing of your personal data, in your capacity as a “data subject” (i.e. the identifiable or identified natural person to whom that data relates).

Right to be informed and right of access: This is the right for you to be informed about the personal data that we process about you.

Right of access: You have the right to request access to or a copy of the personal data that we process about you, within certain limits.

Right of rectification: You have the right to correct or update any incomplete or inaccurate data that we process about you.

Right of erasure: You can request the deletion of your personal data, but this is subject to various conditions, such as the circumstance that the personal data in question still needs to be kept for compliance with legal obligations.

Right to withdraw consent: Where any processing is based on your consent, you have the right to withdraw such consent at any time, without any impact though on processing up until the exercise of that right.

Right to object: Where processing is based on legitimate interests as a legal ground, you have the right to object to such processing on grounds relating to your particular situation (or without justification where the processing is for direct marketing purposes).

Right to restrict processing: In various circumstances, such as if there is a request to erase data but it cannot be erased immediately, you have the right to request the restriction of the processing of your personal data, i.e. a temporary pause or permanent stop to the processing of that personal data.

Right to data portability: This right does not apply in any material way in the case of personal data collected through our website, but it is in theory the right for you to obtain some of your personal data in a commonly used machine-readable format.

How to exercise these rights: In order to exercise your other rights described above, please submit a request through this webform. You may also email us at privacy@adelaidemetrics.com. Additionally, we may need to obtain information about you or your specific request in order to verify your identity and respond.

Complaints: You also have the right to file a complaint before a relevant data protection authority. Note that many authorities require that you first exercise your rights before filing a complaint.

Data retention

We will retain your personal data as reasonably necessary and proportionate to achieve the purpose(s) for which your personal data was collected or processed, unless a longer retention period is required or allowed by law.

Other information – AU Metrics

As noted above, for our privacy practices surrounding our attention metrics product, AU Ratings, please visit our AU Ratings Privacy Policy here: https://www.adelaidemetrics.com/privacy-policy-au-ratings.

17. Contact Us

We welcome all requests, suggestions and questions concerning our use of your Personal Information. All such communication should be directed to privacy@adelaidemetrics.com or you can send correspondence to us at the following address:

Adelaide Metrics Inc.
Attn: Data Privacy Officer
228 Park Ave S, PMB 29029
New York, New York 10003-1502 US