Two students work together - one opens a box and looks at the contents for 10 seconds then, with the box closed, tells the other student all the items remembered. The task is repeated with a second box. Will more items be remembered the second time?

Students discuss the ethics of neuromarketing.

Students will measure reaction time during tasks of increasing complexity.

In this activity, students learn about memory capacity and different ways to remember things.

The order in which information is learned determines how reliably it will be recalled. The first item in a list is initially distinguished from previous activities as important (primacy effect) and may be transferred to long-term memory by the time of recall. Items at the end of the list are still in short-term memory (recency effect) at the time of recall.

Students learn about short- and long-term memory by conducting an experiment where they try to remember a list of 20 words.