Strategic Business Communications for Marketers - Virtual | School of Marketing | ANA
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Strategic Business Communications for Marketers - Virtual

This event is over.

Seats are limited and confirmation of attendance will be required in advance of the session.

In today’s corporate environment, if you can communicate well, you are unstoppable. Unfortunately, effective internal communication – both inter-team and cross-functional – is not always the norm, and opportunities for value creation can be missed. Too many business leaders fail to understand that communication must be planned, and as a result risk their message being confusing – or worse, ignored.

This virtual workshop uses focused exercises to build skills and teach how to plan and clarify communication, for improved business results and/or creative outcomes. Participants will leave the training with a clear understanding of how to apply our step-by-step framework to improve their communication – in any form.

Learn to master this best practice framework, specifically in the execution of three essential internal communication formats: a presentation, an email, and an inter-departmental newsletter. These core communication pieces, when well crafted, invite others in our organizations to understand and respond to whatever story we invite them into. Once participants complete this program and execute on the principles, they will be understood, they will be interesting, and they will have a great deal of influence within and across their organization.

Target Audience
This workshop is for anyone, at any level, who is involved in the development of marketing. It is a great introduction for those new to marketing and a welcome refresher for seasoned professionals.

  • Marketing Coordinators, Managers and Directors
  • Copywriters
  • Account Executives
  • Business Owners
  • Marketing Consultants and Specialists
  • Fundraising and Nonprofit executives
  • B2B and/or B2C Marketers

Download the full benefits here


  • Welcome, Introduction & Overview (5min)
  • The Critical Role of Effective Internal Communication (10min)
  • The Roadmap to Becoming an Effective Communicator (20min)
  • Controlling Idea and Story Question (30min)
  • BREAK (10min)
  • Problem Agitator and Defining the Stakes (30min)
  • Empathy/Authority and Plan (30min)
  • CTA and Foreshadowing (30min)
  • BREAK (10min)
  • Presentation or Speech (20min)
  • Email Communication (20min)
  • Cross-Functional Newsletter (20min)
  • Summary & Activation (10min)



Instructors

trainer

Mary Czarnecki

An influential speaker and consultant, Mary Czarnecki is a trusted advisor to professionals who want to make their message matter in an increasingly distracted world. She helps both teams and individuals use the art of storytelling for personal and professional success.

Leveraging her experience in marketing and strategy roles with Johnson & Johnson, WebMD, and Accenture, Mary now works with market-leading brands and business leaders, helping them break through the noise and tell their stories with confidence.

As a top-rated Faculty Instructor at the Association for National Advertising, Mary has trained thousands of professionals on a wide range of topics, including brand storytelling, effective communication, and creative brief writing.

Mary is a Business Made Simple/StoryBrand Certified Coach and earned her MBA and Master of Environmental Management from Yale University and her BA from Princeton University. She’s the host of the Sticky Note Marketing Podcast, co-owner of The Joel Palmer House Restaurant, and resides in Oregon’s Willamette Valley.