Search Results for All Content (access may be restricted)
Search returned: 5691 document(s).
-
Experimental Campaigns Revitalized These Iconic Brands
Pulse October 25, 2024Brands that have been around for ages are familiar with long-lasting success but may be left puzzled when it comes to reaching new audiences and revamping the brand through their campaigns. When planning campaign strategies, an experimental approach might not always be the top of the list. Yet for brands with a long history of success, experimenting with experiences and products is sometimes the best option for reinventing the wheel and staying relevant in today’s world with seemingly limitless brand options available.
view -
Brand Investment
ASK Answers October 24, 2024How can I show my organization the value of investing in the brand?
view -
Human-Centered Leadership Elevates Business Transformation
Conference Highlights October 24, 2024For Mars, community co-creation is critical to brand innovation and growth.
view -
Meager Budget Increases Shouldn't Deter B2B Marketers from Innovating
B2B October 23, 2024A slight bump in B2B marketing budgets in 2025 won't be enough to fund bigger ad campaigns, new technologies, and more staff. The most effective method for B2B CMOs to boost revenue for the short term — and bolster the perception of marketing for the long term — is to foster greater cooperation among their marketing teams with senior executives from other departments.
view -
Humor in Advertising
ASK Answers October 23, 2024How can brands use humor to connect with consumers?
view -
Finding Inspiration for Growth in the Everyday
Conference Highlights October 23, 2024Marketing isn’t complicated when brands find inspiration for growth in the everyday.
view -
You’re Innovating Wrong
POVs October 22, 2024Your approach to innovation is wrong. Luckily, Marketing Futures host Mike Berberich is here to provide strategic tips for how businesses can innovate in a more focused, structured way — ultimately leading to more success.
view -
Advertising Week New York 2024: Key Takeaways from a Future-Focused Industry Gathering
Pulse October 21, 2024Advertising Week New York (AWNY) 2024 once again brought together the brightest minds in advertising, media, and technology to discuss the trends shaping the future of marketing. From the surge in connected TV (CTV) to the challenges of misinformation and the increasing role of artificial intelligence (AI), this year's event tackled critical issues affecting advertisers and brands today.
view -
The State of Creative Operations
Knowledge Partners October 21, 2024Rocketium’s study provides research-backed insights for enterprise marketing and creative teams to increase productivity and simplify their creative workflow to deliver better business outcomes.
view -
Marketing News Quiz for October 19, 2024
Marketing News Quiz October 19, 2024In this week's marketing news quiz: A collaboration between Axiom Space and a luxury fashion brand, a new rule from the Federal Trade Commission, an effort to increase voter turnout from SHOWTIME and MTV Entertainment Studios, and more.
view -
This Is How You Effectively Tie Influencer Marketing into Your Overall Strategy
Podcast Clips October 18, 2024Glenn Ginsburg, president of QYOU Media, discussed how brands might approach tying their influencer activations into the broader marketing efforts.
view -
Personas in Marketing
ASK Answers October 17, 2024How can my brand leverage personas for more effective, targeted marketing?
view -
How B2B Brands Boost Their Appeal to SMBs
Champions of Growth Podcast October 16, 2024Lydia Michael and De’Lon Dixon join host Matthew Schwartz to discuss how B2B marketers build relationships with SMBs and borrow a few pages from the consumer playbook to turbocharge their messaging.
view -
Marketing News Quiz for October 12, 2024
Marketing News Quiz October 12, 2024In this week's marketing news quiz: thirteen states and D.C. sue TikTok, a media company teams up with OpenAI, an update to the Mountain Dew logo, and more.
view -
These In-House Campaigns Successfully Leveraged Collaborations
Pulse October 11, 2024Partnerships and collaborations between different brands and/or creators can significantly improve consumer engagement, loyalty, and preference. Whether collaborating on a swag line or creating a video series with a creator, brand activations can powerfully provide experiences, memorable moments, and delight.
view -
Editor Highlights: Shopper Journeys, In-House Agencies, & ABM
Pulse October 11, 2024Do you feel like it’s a challenge to keep up with the latest trends, best practices, and marketing strategies? You aren’t alone. Bimonthly, ANA’s Pulse will highlight content within ANA’s resources hub, from Industry Insights, Knowledge Partner contributions, ANA Magazine, case studies, Marketing 101, Tools and Playbooks, and more. This way, the hard work of finding actionable insights, marketing trends, and helpful guides is done for you.
view -
Marketing Technology (MarTech): Trends and Best Practices
ASK Answers October 11, 2024How are marketers currently approaching marketing technology?
view -
System 1 Thinking: Why It Matters for Your Brand Strategy
Knowledge Partners October 11, 2024Brandtrust founder Daryl Travis explains why brands can’t overlook consumers’ “nonconscious” behaviors.
view -
Harnessing the Power of Metadata for AI-Generated Content
Leading Edge October 10, 2024In the era of generative AI (gen AI), marketers face an unprecedented challenge: how to harness the power of AI to create compelling and effective content at scale. The exponential growth of gen AI content has created a content supply chain that is vast, complex, and ever evolving. To navigate this new landscape, marketers must develop a deep understanding of the metadata (the data that describes the content) that underpins AI-generated content.
view -
Social and Streaming: A Combination Powering Brands Across the Consumer Journey
Event Recaps October 10, 2024Representatives from Roku shared research and a case study elucidating how brands can create campaigns that leverage both streaming and social media to ensure the highest ROI from both.
view