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  • Experimental Campaigns Revitalized These Iconic Brands

     Pulse   October 25, 2024  

    Brands that have been around for ages are familiar with long-lasting success but may be left puzzled when it comes to reaching new audiences and revamping the brand through their campaigns. When planning campaign strategies, an experimental approach might not always be the top of the list. Yet for brands with a long history of success, experimenting with experiences and products is sometimes the best option for reinventing the wheel and staying relevant in today’s world with seemingly limitless brand options available.

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  • Brand Investment

     ASK Answers   October 24, 2024  

    How can I show my organization the value of investing in the brand?

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  • Human-Centered Leadership Elevates Business Transformation

     Conference Highlights   October 24, 2024  

    For Mars, community co-creation is critical to brand innovation and growth.

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  • Meager Budget Increases Shouldn't Deter B2B Marketers from Innovating

     B2B   October 23, 2024  

    A slight bump in B2B marketing budgets in 2025 won't be enough to fund bigger ad campaigns, new technologies, and more staff. The most effective method for B2B CMOs to boost revenue for the short term — and bolster the perception of marketing for the long term — is to foster greater cooperation among their marketing teams with senior executives from other departments.

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  • Humor in Advertising

     ASK Answers   October 23, 2024  

    How can brands use humor to connect with consumers?

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  • Finding Inspiration for Growth in the Everyday

     Conference Highlights   October 23, 2024  

    Marketing isn’t complicated when brands find inspiration for growth in the everyday.

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  • You’re Innovating Wrong

     POVs   October 22, 2024  

    Your approach to innovation is wrong. Luckily, Marketing Futures host Mike Berberich is here to provide strategic tips for how businesses can innovate in a more focused, structured way — ultimately leading to more success.

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  • Advertising Week New York 2024: Key Takeaways from a Future-Focused Industry Gathering

     Pulse   October 21, 2024  

    Advertising Week New York (AWNY) 2024 once again brought together the brightest minds in advertising, media, and technology to discuss the trends shaping the future of marketing. From the surge in connected TV (CTV) to the challenges of misinformation and the increasing role of artificial intelligence (AI), this year's event tackled critical issues affecting advertisers and brands today.

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  • The State of Creative Operations

     Knowledge Partners   October 21, 2024  

    Rocketium’s study provides research-backed insights for enterprise marketing and creative teams to increase productivity and simplify their creative workflow to deliver better business outcomes.

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  • Marketing News Quiz for October 19, 2024

     Marketing News Quiz   October 19, 2024  

    In this week's marketing news quiz: A collaboration between Axiom Space and a luxury fashion brand, a new rule from the Federal Trade Commission, an effort to increase voter turnout from SHOWTIME and MTV Entertainment Studios, and more.

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  • This Is How You Effectively Tie Influencer Marketing into Your Overall Strategy

     Podcast Clips   October 18, 2024  

    Glenn Ginsburg, president of QYOU Media, discussed how brands might approach tying their influencer activations into the broader marketing efforts.

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  • Personas in Marketing

     ASK Answers   October 17, 2024  

    How can my brand leverage personas for more effective, targeted marketing?

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  • How B2B Brands Boost Their Appeal to SMBs

     Champions of Growth Podcast   October 16, 2024  

    Lydia Michael and De’Lon Dixon join host Matthew Schwartz to discuss how B2B marketers build relationships with SMBs and borrow a few pages from the consumer playbook to turbocharge their messaging.

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  • Marketing News Quiz for October 12, 2024

     Marketing News Quiz   October 12, 2024  

    In this week's marketing news quiz: thirteen states and D.C. sue TikTok, a media company teams up with OpenAI, an update to the Mountain Dew logo, and more.

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  • These In-House Campaigns Successfully Leveraged Collaborations

     Pulse   October 11, 2024  

    Partnerships and collaborations between different brands and/or creators can significantly improve consumer engagement, loyalty, and preference. Whether collaborating on a swag line or creating a video series with a creator, brand activations can powerfully provide experiences, memorable moments, and delight.

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  • Editor Highlights: Shopper Journeys, In-House Agencies, & ABM

     Pulse   October 11, 2024  

    Do you feel like it’s a challenge to keep up with the latest trends, best practices, and marketing strategies? You aren’t alone. Bimonthly, ANA’s Pulse will highlight content within ANA’s resources hub, from Industry Insights, Knowledge Partner contributions, ANA Magazine, case studies, Marketing 101, Tools and Playbooks, and more. This way, the hard work of finding actionable insights, marketing trends, and helpful guides is done for you.

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  • Marketing Technology (MarTech): Trends and Best Practices

     ASK Answers   October 11, 2024  

    How are marketers currently approaching marketing technology?

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  • System 1 Thinking: Why It Matters for Your Brand Strategy

     Knowledge Partners   October 11, 2024  

    Brandtrust founder Daryl Travis explains why brands can’t overlook consumers’ “nonconscious” behaviors.

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  • Harnessing the Power of Metadata for AI-Generated Content

     Leading Edge   October 10, 2024  

    In the era of generative AI (gen AI), marketers face an unprecedented challenge: how to harness the power of AI to create compelling and effective content at scale. The exponential growth of gen AI content has created a content supply chain that is vast, complex, and ever evolving. To navigate this new landscape, marketers must develop a deep understanding of the metadata (the data that describes the content) that underpins AI-generated content.

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  • Social and Streaming: A Combination Powering Brands Across the Consumer Journey

     Event Recaps   October 10, 2024  

    Representatives from Roku shared research and a case study elucidating how brands can create campaigns that leverage both streaming and social media to ensure the highest ROI from both.

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