The protocol on top of social content that replaces ads
app integrations
3
authenticated (peer reviewed) videos
200k+
Processed transactions in 2022
27m
Processed transactions in 2023
76m
Revolutionize Your Marketing Strategy: Say Goodbye to Ads
The WOM Protocol is a brand new user-generated marketing channel that leverages the most effective form of marketing: honest word-of-mouth recommendations.
WE BELIEVE IN WORD-OF-MOUTH MARKETING
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WE BELIEVE IN WORD-OF-MOUTH MARKETING •
Introducing The First Universal Public Standard for Decentralized Advertising.
WOM powers decentralized advertising by rewarding content creators for valuable brand marketing. We offer a range of Web3-based marketing tools to incentivize authentic UGC that provides quality social proof for promoting products and services.
1 protocol,
5 stakeholders
Content Creators
Earn rewards for your video recommendations
Authenticators
Earn rewards for peer-reviewing user-generated videos
Brands
Leverage the most effective form of marketing with user-generated content
E-commerce
Showcase social proof alongside products to increase online conversions
Publishers
Ditch invasive ads on your platform and switch to a user-friendly revenue stream
Web Recorder:
Give your fans a voice
Enable your customers to make authentic recommendations for your products directly on your website
WOM Webrecorder
Anywhere, Everywhere.
Advertising is the biggest revenue stream of Web2 and it’s worth $681.39 billion*
What’s the biggest opportunity for Web3?
Decentralized advertising.
Source quality UGC
The WOM Protocol uses the principle “value derives from engagement” to measure and reward quality user-generated content based on KPIs that include: Views, Likes, Comments and Clicks.
The value of high-quality content comes from the audience consuming it, which makes sourcing highly consumable UGC content for brands, advertisers and platforms our top priority.
Incentivize Authentic Content
WOM content is peer-reviewed by Authenticators who earn rewards for rating user-generated content against three attributes: Authenticity, Creativity and Positivity.
Authenticators put skin in the game by staking against every action they take on the network. This deters malicious behavior and incentivizes Authenticators to rate honestly, giving brands, advertisers, and platforms the piece of mind to rely on quality-assured content.
WOM Authenticator App
Create to Earn WOM
Distribute Rewards From a Dedicated Fund
WOM rewards are distributed daily at regular intervals from a Value Creation Fund dedicated to sourcing quality UGC. The rewards are divided up between content creators and platforms (67%), and authenticators (33%).
It’s up to individual platforms to decide how to divide their reward share with content creators, though creator rewards are influenced by factors including Authenticator ratings and engagement KPIs.
