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The best way to buy the products you love.

Mac

iPhone

iPad

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Apple Vision Pro

AirPods

AirTag

Apple TV 4K

HomePod

Accessories

Apple Store Gift Card

The latest.

Take a look at what’s new, right now.

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MacBook Pro

Built for Apple Intelligence.^{Footnote ^} From HK$12,999

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iMac

Built for Apple Intelligence.^{Footnote ^} From HK$9,999

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Mac mini

Built for Apple Intelligence.^{Footnote ^} From HK$4,599

iPhone 16 Pro

The ultimate iPhone. From HK$8,599

iPad mini

Single‑handedly awesome. From HK$3,799

Apple Watch Series 10

Thinstant classic. From HK$3,199

iPhone 16

A total powerhouse. From HK$6,899

Apple Watch Ultra 2

New finish. Never quit. From HK$6,399

Apple Vision Pro

Welcome to spatial computing. From HK$27,999

MacBook Air

Designed to go places. From HK$7,799

iPad Pro

Thinpossible. From HK$7,999

iPad Air

Fresh Air. From HK$4,599

Help is here.

Whenever and however you need it.

APPLE SPECIALIST

Shop one on one with a Specialist online.

TODAY AT APPLE

Join free sessions at your Apple Store.

Learn about the latest features and how to go further with your Apple devices.

ONE-ON-ONE GUIDANCE

Get to know your new device with Personal Setup.

Let us guide you through setup, data transfer, and the latest features in an online session.

Get expert service and support at the Genius Bar.

The Apple Store difference.

Even more reasons to shop with us.

Trade in your device, get credit toward a new one.^Footnote1

Get free delivery, or pick up available items at an Apple Store.

Get a personalized shopping experience in the Apple Store app.

Make them yours. Engrave a mix of emoji, names, and numbers for free.

Customize your Mac and create your own style of Apple Watch.

The Apple experience.

Do even more with Apple products and services.

APPLE INTELLIGENCE

New features for writing, focus, communication, and more.^{Footnote ◊◊}

APPLE TV+

Watch new Apple Originals every month.*

We’ve got you covered.

AppleCare+ now comes with unlimited repairs for accidental damage protection.

Discover all the ways to use Apple Pay.

HOME

See how one app can control your entire home.

Special stores.

Exclusive savings for businesses, school, and more.

EDUCATION

Buy a new Mac or iPad with education savings.²

BUSINESS

From enterprise to small business, we’ll work with you.²

CERTIFIED REFURBISHED

Shop refurbished Apple products backed by a one-year warranty.

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