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How to Use Facebook to Drive Higher Sales
Business communication Digital ArticleAs Facebook has grown to more than 600 million users, many companies have been struggling to figure out how to leverage it to help their businesses. Most have limited themselves to advertising or establishing company pages on the platform only to discover that while these methods allow them to engage their Facebook fans in a […] -
The Businesses That Platforms Are Actually Disrupting
Innovation & Entrepreneurship Digital ArticleProbably not the ones you think. -
Smart Social Media Helps Jobs Find You
Career planning Digital ArticleHow does a customer-service expert in Seattle catch the attention of a hot San Francisco startup in San Francisco, 700 miles away? The answer these days is likely to involve networking and brand-building on social media’s “fun” sites — even the ones best known for their tweets, pokes and cat videos. It’s been obvious since […] -
Advertising and the Internet of Things
Marketing Digital Article“Smart” objects offer advertisers new opportunities. -
The Art of Aggressive Social Sharing
Communication Digital ArticleYes, you can perfect your posts. -
Gaming Social Media Is Counterproductive
Social media Digital ArticleContrary to popular belief, social media is not naturally more resistant to marketing tricks. It can be gamed. On Twitter, services exist to boost your follower count and give the impression that you’ve got a vast high-quality network. Bloggers can write articles rich with links that draw the attention of others who would hopefully link […] -
The Basic Social Media Mistakes Companies Still Make
Sales & Marketing Digital ArticleTo fix them, focus on the fundamentals. -
How the Market Ruined Twitter
Communication Digital ArticleNow it's just a company trying to make money. -
Avatar-Based Marketing
Organizational culture Magazine ArticleCompanies spend large sums trying to segment, reach, and influence potential customers. They should think about targeting those customers’ online alter egos, as well. -
New Books from the Press in September (Let Us Know What You Think!)
Decision making and problem solving Digital ArticleAs a matter of policy, we don’t review our own books, but we hope you will. Keep an eye out for the following Press titles in September, and let us know what you think of them in the comments. Empowered: Unleash Your Employees, Energize Your Customers, and Transform Your Business by Josh Bernoff and Ted […] -
How to Spend Way Less Time on Email Every Day
Time management Digital ArticleResearch shows how to make messaging more efficient. -
Boardroom Lessons from a Social Media Misstep
Social media Digital ArticleBoard members need to understand the factors that impact their businesses. Economics, politics, and sector shifts are all vital issues on the agenda in the boardroom. But the agenda needs to keep pace with what is influencing business, and amongst the things that board members need to fully appreciate is the growing influence and power […] -
We Need Both Networks and Communities
Social media Digital ArticleThey’re not the same thing. -
Don't Let Paper Paradigms Drive Your Digital Strategy
Communication Digital ArticleThe page is dead. -
Delta-Northwest Create the Press Release of the Future
Web-based technologies Digital ArticleDon’t believe everything you read at newglobalairline.com. (I’m certainly not sold, for example, that the proposed merger between Delta and Northwest Airlines benefits tourism.) Nevertheless, study the site. This, friends, is the future of the press release: This is a screen grab of the website Delta and Northwest created in advance of its merger announcement […] -
In Praise of Uncertainty
Decision making and problem solving Magazine ArticleThe information technology explosion was set off by visionaries who thrive on uncertainty. Today that innovation-fueling uncertainty is in danger, a victim of its own success and excess. IT producers have historically built platforms that are useless standing alone, inviting others to parlay them into a variety of useful applications. The first PC makers shipped […] -
Members vs. Customers: How the Obama and Clinton Online Campaigns Differ
Customer experience Digital ArticleOn Tuesday, January 8, the giants of the presidential battle knocked heads in the always important New Hampshire primary, and far beneath the froth of issues and image is a fascinating difference between how two of the Democratic presidential candidates compete online: Hillary Clinton treats her supporters as “customers’ and Barack Obama, as “members.” When […] -
Why Your Company Needs a News Room
Public relations Digital ArticleAmerican Airlines’ recent inspection fiasco grounded hundreds of planes, caused thousands of flight cancellations, and will, according to the Dallas Morning News, cost American Airlines tens of millions of dollars. But, in the heat of the event, Amercan’s website was virtually silent about the crisis. What could American have done differently? At the very least, […] -
What to Do with All the Business Cards from Your Last Conference
Managing yourself Digital ArticleTips for turning them into real connections. -
How Nextdoor Addressed Racial Profiling on Its Platform
Technology & Operations Digital ArticleSimple tweaks and A/B testing helped the social network recover.
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SimpliFlying: Making a Great Idea Take Flight (A)
Strategy & Execution Case Study11.95View Details Part (A) of the case is about how Shashank Nigam, CEO of SimpliFlying Pte Ltd, a company based in Singapore, searches for the corporate strategy and vision... -
Bringing Digital to Wimbledon
Sales & Marketing Case Study11.95View Details It was mid-December, 2016 as Alexandra (Alex) Willis read with satisfaction that The All England Lawn Tennis & Croquet Club (AELTC) had won yet another... -
SimpliFlying: Making a Great Idea Take Flight (B)
Strategy & Execution Case Study5.00View Details Part (B) of the case covers a specific project that SimpliFlying is handling. By November 2011, SimpliFlying had developed into a reputed aviation marketing... -
Retail Relay (B)
Sales & Marketing Case Study5.00View Details This short case serves as an epilogue to the A case. -
American Well: The Doctor Will E-See You Now
Sales & Marketing Case Study11.95View Details What is next for healthcare IT provider American Well, whose innovative Online Care technology allows physicians to deliver care to patients online in... -
Starbucks' Loyalty Reigns
Sales & Marketing Case Study11.95View Details By July 2015, 20% of Starbucks' payments in the United States came through its mobile app. The company had created a tool to both drive loyalty and grow... -
I, Human: AI, Automation, and the Quest to Reclaim What Makes Us Unique
28.00View Details For readers of "Sapiens" and "Homo Deus" and viewers of "The Social Dilemma," psychologist Tomas Chamorro-Premuzic tackles one of the biggest questions... -
Introducing iSnack 2.0: The New Vegemite
Sales & Marketing Case Study11.95View Details Vegemite is an iconic Australian breakfast spread and is often seen as a quintessential Australian product. This case focuses on Kraft's decision to revitalize... -
1933: Germany's Economic Crises (B)
Finance & Accounting Case Study5.00View Details In January 1933, German president Paul von Hindenburg confronted the dilemma of whom to appoint as chancellor in the midst of the Great Depression, polarization... -
Changing Your Company from the Inside Out: A Guide for Social Intrapreneurs
28.00View Details MAKE YOUR COMPANY A FORCE FOR GOOD. You're ambitious. You're not afraid to take risks. You want to bring about positive social change. And while your... -
Improving Repurchase Rates at zulily
Sales & Marketing Case Study11.95View Details In February 2015, zulily co-founder CEO, Darrell Cavens faced a major challenge in his business, a Seattle-based daily deals site that catered to moms.... -
Decathlon China: Using Social Media to Penetrate the Internet Market
Technology & Operations Case Study11.95View Details After successfully establishing more than 33 retail stores in large cities across China, Decathlon, a large sporting goods manufacturer and retailer,... -
Cadre
Innovation & Entrepreneurship Case Study11.95View Details Late in 2017, CEO Ryan Williams and his team debated whether Cadre should become not only a technology-enabled investment manager, but also an online... -
Facebook Fake News in the Post-Truth World
Strategy & Execution Case Study11.95View Details In August 2019, Mark Zuckerberg, founder and CEO of Facebook, was surrounded by controversy. The first major storm of protest followed the surprise election... -
Twitter Turnaround and Elon Musk
Management Case Study11.95View Details Late afternoon on Friday, October 27th, 2022, Elon Musk was the center of attention at Twitter's San Francisco headquarters. The night before, Musk officially... -
On the Bubble: Startup Bootstrapping
Innovation & Entrepreneurship Case Study11.95View Details Bubble was a software company in the low-code/no-code market, making tools that allowed users without traditional programming backgrounds or technical... -
GetYourGuide: Managing a Sudden Shock to Business Growth
Management Case Study11.95View Details In March 2020, the German online travel experience platform GetYourGuide faced an abrupt drop in revenues in the wake of the COVID-19 pandemic. Prior... -
Customer Segmentation and Business Model Evolution at Unbounce
Sales & Marketing Case Study11.95View Details In December 2011, the co-founder of Unbounce, a Vancouver-based software services start-up, is considering expanding into the enterprise user space.... -
HubSpot: Inbound Marketing and Web 2.0
Sales & Marketing Case Study11.95View Details The case 'HubSpot: Inbound Marketing and Web 2.0' introduces the concept of inbound marketing, pulling customer prospects toward a business through the... -
VMock: Pivoting to Succeed and Scale in a Technology Startup Company
Strategy & Execution Case Study11.95View Details In 2010, Salil Pande founded VMock, an online product that helped MBA students prepare for job interviews. Students could upload their video interviews...
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SimpliFlying: Making a Great Idea Take Flight (A)
Strategy & Execution Case Study11.95View Details Part (A) of the case is about how Shashank Nigam, CEO of SimpliFlying Pte Ltd, a company based in Singapore, searches for the corporate strategy and vision... -
Bringing Digital to Wimbledon
Sales & Marketing Case Study11.95View Details It was mid-December, 2016 as Alexandra (Alex) Willis read with satisfaction that The All England Lawn Tennis & Croquet Club (AELTC) had won yet another... -
SimpliFlying: Making a Great Idea Take Flight (B)
Strategy & Execution Case Study5.00View Details Part (B) of the case covers a specific project that SimpliFlying is handling. By November 2011, SimpliFlying had developed into a reputed aviation marketing... -
How to Use Facebook to Drive Higher Sales
Business communication Digital ArticleAs Facebook has grown to more than 600 million users, many companies have been struggling to figure out how to leverage it to help their businesses. Most have limited themselves to advertising or establishing company pages on the platform only to discover that while these methods allow them to engage their Facebook fans in a […] -
The Businesses That Platforms Are Actually Disrupting
Innovation & Entrepreneurship Digital ArticleProbably not the ones you think. -
Retail Relay (B)
Sales & Marketing Case Study5.00View Details This short case serves as an epilogue to the A case. -
Smart Social Media Helps Jobs Find You
Career planning Digital ArticleHow does a customer-service expert in Seattle catch the attention of a hot San Francisco startup in San Francisco, 700 miles away? The answer these days is likely to involve networking and brand-building on social media’s “fun” sites — even the ones best known for their tweets, pokes and cat videos. It’s been obvious since […] -
Advertising and the Internet of Things
Marketing Digital Article“Smart” objects offer advertisers new opportunities. -
The Art of Aggressive Social Sharing
Communication Digital ArticleYes, you can perfect your posts. -
Gaming Social Media Is Counterproductive
Social media Digital ArticleContrary to popular belief, social media is not naturally more resistant to marketing tricks. It can be gamed. On Twitter, services exist to boost your follower count and give the impression that you’ve got a vast high-quality network. Bloggers can write articles rich with links that draw the attention of others who would hopefully link […]