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Use Data to Answer Your Key Business Questions
Strategy & Execution Digital ArticleActivating your analytics should be a cross-team effort. -
Analytics for Marketers
Technology & Operations Magazine ArticleAdvanced analytics can help companies solve a host of management problems, including those related to marketing, sales, and supply-chain operations, which... -
How to Design an Internal Talent Marketplace
Technology & Operations Magazine ArticleInternal talent marketplaces (ITMs), which organizations use to match workers and roles, can increase job satisfaction and engagement, reduce turnover,... -
Handwritten Notes Are a Rare Commodity. They’re Also More Important Than Ever.
Business communication Digital ArticleThey cost something, mean something, and have permanence. -
How to Use Facebook to Drive Higher Sales
Business communication Digital ArticleAs Facebook has grown to more than 600 million users, many companies have been struggling to figure out how to leverage it to help their businesses. Most have limited themselves to advertising or establishing company pages on the platform only to discover that while these methods allow them to engage their Facebook fans in a […] -
How to Train Generative AI Using Your Company's Data
Technology & Operations Digital ArticleThree ways companies like Bloomberg, Google, and Morgan Stanley are embedding their intellectual capital into large language models. -
How Our Hotel Used Data to Make Our Laundry Service Glamorous
Customer service Digital ArticleA source of customer complaints became a source of revenue. -
The Businesses That Platforms Are Actually Disrupting
Innovation & Entrepreneurship Digital ArticleProbably not the ones you think. -
Change Management in Government
International business Magazine ArticleLeaders of government agencies operate under handicaps largely unknown within the private sector. But the best of them have improved performance by adopting and adapting some goals and methods that have been proven in business. -
Chief Executives Define Their Own Data Needs
IT management Magazine ArticleHe could have been the president of any one of a number of successful and growing medium-sized companies in the electronics industry. He had spent the previous day working to salt away the acquisition of a small company that fitted an important position in the product line strategy he had evolved for his organization. Most […] -
Why Companies Need to Help Ensure Election Integrity
Global Business Digital ArticleBusinesses have the tools to help local governments adapt to a new, digital landscape. -
When Providing Wait Times, It Pays to Underpromise and Overdeliver
Technology & Operations Digital ArticleFour findings from a decade of research on virtual queues. -
Smart Social Media Helps Jobs Find You
Career planning Digital ArticleHow does a customer-service expert in Seattle catch the attention of a hot San Francisco startup in San Francisco, 700 miles away? The answer these days is likely to involve networking and brand-building on social media’s “fun” sites — even the ones best known for their tweets, pokes and cat videos. It’s been obvious since […] -
Managing Your Reputation in a World of Crowdsourcing
Marketing Digital ArticleJimmy Wales, the founder of Wikipedia, got flack recently because he took special interest in a page about somone he was dating. The Wikipedia community will get over it, but the kerfuffle calls into question reputation, quality, and the very veracity of the site itself. This would be a salacious detail only of interest to […] -
Leveraging AI to Battle This Pandemic - And the Next One
Strategy & Execution Digital ArticleWe may need to rethink the rules around data sharing. -
Why Do App Developers Still Live with Their Moms?
Leadership & Managing People Digital ArticleA few big winners capture huge returns. The rest, not so much. -
Automation to Boost Sales and Marketing
Marketing Magazine ArticleIn the rush to automate, the marketing and sales function is the next frontier. As everybody knows, over the past decade information systems have been making great inroads in engineering and manufacturing. Automation has cut direct labor to a small fraction of production costs—an average of 8% to 12% in manufacturing companies. Therefore, wringing yet […] -
Email and Calendar Data Are Helping Firms Understand How Employees Work
Change management Digital ArticleAnd making reorgs more effective. -
AI Fairness Isn’t Just an Ethical Issue
Corporate social responsibility Digital ArticleEliminating algorithmic bias can unlock value for your company. -
Advertising and the Internet of Things
Marketing Digital Article“Smart” objects offer advertisers new opportunities.
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SimpliFlying: Making a Great Idea Take Flight (A)
Strategy & Execution Case Study11.95View Details Part (A) of the case is about how Shashank Nigam, CEO of SimpliFlying Pte Ltd, a company based in Singapore, searches for the corporate strategy and vision... -
Bringing Digital to Wimbledon
Sales & Marketing Case Study11.95View Details It was mid-December, 2016 as Alexandra (Alex) Willis read with satisfaction that The All England Lawn Tennis & Croquet Club (AELTC) had won yet another... -
SimpliFlying: Making a Great Idea Take Flight (B)
Strategy & Execution Case Study5.00View Details Part (B) of the case covers a specific project that SimpliFlying is handling. By November 2011, SimpliFlying had developed into a reputed aviation marketing... -
Facebook: Hard Questions (A)
Leadership & Managing People Case Study11.95View Details In April 2018, Facebook co-founder and CEO Mark Zuckerberg was called to Capitol Hill to be the star witness at congressional hearings intended to examine... -
BlackRock (B): Acquire MLIM? (with video links)
Strategy & Execution Case Study5.00View Details In early 2006, BlackRock, Inc. is considering acquiring Merrill Lynch's asset management business. The asset management industry was in a state of transition.... -
Wyeth Pharmaceuticals: Spurring Scientific Creativity with Metrics
Technology & Operations Case Study11.95View Details Describes the reorganization of the drug discovery organization at Wyeth Pharmaceuticals and focuses on the decisions to: (1) centralize decision-making... -
Retail Relay (B)
Sales & Marketing Case Study5.00View Details This short case serves as an epilogue to the A case. -
Busbud: Building a Data Company
Finance & Accounting Case Study11.95View Details This case was written for the EC course "Managing with Data Science." The course provides MBA students with no programming experience an introduction... -
High-Tech vs. Low-Tech Marketing: Where's the Beef?
Sales & Marketing Case Study8.95View Details Intended to demystify the notion of high-tech marketing. Its first objective is to clarify the definition of high-tech marketing. Second, it provides... -
SLB: Disrupting the Traditional Energy Industry Through AI Drilling Innovations
Management Case Study11.95View Details SLB (formerly Schlumberger), the world's largest oilfield services company, developed autonomous directional drilling using cloud computing and machine... -
American Well: The Doctor Will E-See You Now
Sales & Marketing Case Study11.95View Details What is next for healthcare IT provider American Well, whose innovative Online Care technology allows physicians to deliver care to patients online in... -
Starbucks' Loyalty Reigns
Sales & Marketing Case Study11.95View Details By July 2015, 20% of Starbucks' payments in the United States came through its mobile app. The company had created a tool to both drive loyalty and grow... -
Akbank: Options in Digital Banking
Sales & Marketing Case Study11.95View Details This case discusses the digitalization strategies of a leading bank in Turkey, Akbank, and how to position its digital banking products going forward.... -
ExtendSim (R) Simulation Exercises in Process Analysis (B)
Technology & Operations Case Study5.00View Details Second set of exercises meant to be used with ExtendSim, a simulation package created by Imagine That, Inc. of San Jose, California, that allows students... -
Allianz Turkiye: Adapting to Climate Change
Management Case Study11.95View Details Allianz Turkey is a property casualty insurance company operating in a region experiencing increasing losses from natural catastrophe events related to... -
I, Human: AI, Automation, and the Quest to Reclaim What Makes Us Unique
28.00View Details For readers of "Sapiens" and "Homo Deus" and viewers of "The Social Dilemma," psychologist Tomas Chamorro-Premuzic tackles one of the biggest questions... -
PopVote: Assessing the Risk of DDoS (A)
Technology & Operations Case Study11.95View Details In this series of case studies, students learn to identify, assess, and control the risks of distributed denial of service (DDoS) attacks in a real-world... -
Facebook: Hard Questions (B)
Leadership & Managing People Case Study5.00View Details In April 2018, Facebook co-founder and CEO Mark Zuckerberg was called to Capitol Hill to be the star witness at congressional hearings intended to examine... -
Motorola, Inc.: Bandit Pager Project
Technology & Operations Case Study11.95View Details Describes the development of a fully automated production line for manufacturing radio pagers. The company regarded the project as highly successful;... -
BlackRock (C): Integrating BGI (with video links)
Strategy & Execution Case Study5.00View Details On June 11, 2009, BlackRock, Inc., the world's fourth-largest asset manager announced it was acquiring Barclays Global Investors (BGI) for $13.5 billion...
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SimpliFlying: Making a Great Idea Take Flight (A)
Strategy & Execution Case Study11.95View Details Part (A) of the case is about how Shashank Nigam, CEO of SimpliFlying Pte Ltd, a company based in Singapore, searches for the corporate strategy and vision... -
Use Data to Answer Your Key Business Questions
Strategy & Execution Digital ArticleActivating your analytics should be a cross-team effort. -
Analytics for Marketers
Technology & Operations Magazine ArticleAdvanced analytics can help companies solve a host of management problems, including those related to marketing, sales, and supply-chain operations, which... -
Bringing Digital to Wimbledon
Sales & Marketing Case Study11.95View Details It was mid-December, 2016 as Alexandra (Alex) Willis read with satisfaction that The All England Lawn Tennis & Croquet Club (AELTC) had won yet another... -
SimpliFlying: Making a Great Idea Take Flight (B)
Strategy & Execution Case Study5.00View Details Part (B) of the case covers a specific project that SimpliFlying is handling. By November 2011, SimpliFlying had developed into a reputed aviation marketing... -
Facebook: Hard Questions (A)
Leadership & Managing People Case Study11.95View Details In April 2018, Facebook co-founder and CEO Mark Zuckerberg was called to Capitol Hill to be the star witness at congressional hearings intended to examine... -
BlackRock (B): Acquire MLIM? (with video links)
Strategy & Execution Case Study5.00View Details In early 2006, BlackRock, Inc. is considering acquiring Merrill Lynch's asset management business. The asset management industry was in a state of transition.... -
How to Design an Internal Talent Marketplace
Technology & Operations Magazine ArticleInternal talent marketplaces (ITMs), which organizations use to match workers and roles, can increase job satisfaction and engagement, reduce turnover,... -
Handwritten Notes Are a Rare Commodity. They’re Also More Important Than Ever.
Business communication Digital ArticleThey cost something, mean something, and have permanence. -
How to Use Facebook to Drive Higher Sales
Business communication Digital ArticleAs Facebook has grown to more than 600 million users, many companies have been struggling to figure out how to leverage it to help their businesses. Most have limited themselves to advertising or establishing company pages on the platform only to discover that while these methods allow them to engage their Facebook fans in a […]