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Analytics for Marketers
Technology & Operations Magazine ArticleAdvanced analytics can help companies solve a host of management problems, including those related to marketing, sales, and supply-chain operations, which... -
Every Leader Needs to Navigate These 7 Tensions
Leadership & Managing People Digital ArticleAre you an expert or a learner? A tactician or a visionary? -
Are You Paying Too Much for That Acquisition?
Mergers and acquisitions Magazine ArticleThe key is knowing what your top price is—and having the discipline to stick to it. -
Staples’ New Run at Strategic Innovation
Innovation Digital ArticleWhat do you do when the very breakthrough strategy that once made your business uniquely powerful now threatens to turn you into a commodity? That’s the question stationery supplier Staples is facing. I still remember when Staples changed my life. Before its 1986 opening, buying stationery and office supplies was a time-consuming, inconvenient, and expensive […] -
How to Penetrate the US Market
Marketing Digital ArticleAccounting for almost 30% of world GDP, the United States is the world’s largest and most demanding market for almost everything from oil to microprocessors to premium coffee. Companies around the world aspire to do business in the US, or at least with US companies in their home markets. By doing so, they learn much […] -
Avoid Decisions, Avoid Life
Decision making and problem solving Digital ArticleI recently moved to a new home. As is typical, my wife and I spent many hours throwing out things that we no longer needed. Old shoes, clothes, electronics, mounds of papers, and old books. It is shocking how much junk one family can accumulate over the years. My 5 year old — our resident […] -
A Survival Guide for Startups in the Era of Tech Giants
Innovation & Leadership Digital ArticleYou have options other than getting swallowed up or stomped out. -
Win Over the Person Blocking Your Deal
Communication Digital ArticleFirst, understand his or her motivations. -
Winning in the Aftermarket
Finance and investing Magazine ArticleCompanies realize the importance of providing spare parts and after-sales services, but most could make far more money in the aftermarket than they do. Here’s how. -
Leading Change: Why Transformation Efforts Fail
Leadership & Managing People Magazine ArticleBusinesses hoping to survive over the long term will have to remake themselves into better competitors at least once along the way. These efforts have... -
Anatomy of a Failed Launch — The Michelin PAX Tire
Innovation Digital ArticleIt is always instructive to examine how successful firms can go wrong, even in markets that they think they understand well. The market failure of the Michelin run-flat PAX tire illustrates the common mistake of failing to realize that even a groundbreaking product has to create a complete consumption chain. Broken links in the chain […] -
Executive Incentives vs. Corporate Growth
Boards Magazine ArticleBonuses and other forms of incentive compensation are an effective motivator of executives to achieve ever higher earnings per share. The drive to produce short-term results, however, often influences management to forgo investment in capital equipment and R&D that would benefit the corporation several years hence even more than improved earnings next year would. The […] -
How Competitive Forces Shape Strategy
Competitive strategy Magazine ArticleAwareness of these forces can help a company stake out a position in its industry that is less vulnerable to attack. -
Why the Apple Watch Is a Gift to the Swiss Watch Industry
Competitive strategy Digital ArticleIt’s the new Swatch. -
How Our Hotel Used Data to Make Our Laundry Service Glamorous
Customer service Digital ArticleA source of customer complaints became a source of revenue. -
Creating Breakthroughs at 3M
Innovation Magazine ArticleCompanies say they want breakthrough products, but most are far more adept at making incremental improvements to existing lines. A pioneering division at 3M successfully navigated a process that leads to breakthrough thinking. -
Investing in Growth Through Uncertainty
Strategy & Execution SpotlightWhen faced with disruptions and downturns, many leaders and companies instinctively focus on cutting costs to maintain profitability. But some identify... -
Change Management in Government
International business Magazine ArticleLeaders of government agencies operate under handicaps largely unknown within the private sector. But the best of them have improved performance by adopting and adapting some goals and methods that have been proven in business. -
Five Warning Signs Your Innovation Efforts Are Going Off the Rails
Innovation Digital ArticleFor the past ten years, my colleague, Chris Trimble, and I have studied one critical question: What are the best practices for executing an innovation initiative? Execution is the poor stepchild of the innovation challenge. People love to engage in the hunt for the big ideas, but, let’s face it, without execution capability, an idea […] -
Diversification via Acquisition: Creating Value
Mergers and acquisitions Magazine ArticleDuring the past 25 years an increasing proportion of U.S. companies have seen wisdom in pursuing a strategy of diversification. Between 1950 and 1970, for example, single-business companies comprising the Fortune “500” declined from 30% to 8% of the total. Acquisition has become a standard approach to diversification. In recent years the productivity of capital […]
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SimpliFlying: Making a Great Idea Take Flight (A)
Strategy & Execution Case Study11.95View Details Part (A) of the case is about how Shashank Nigam, CEO of SimpliFlying Pte Ltd, a company based in Singapore, searches for the corporate strategy and vision... -
Grassroots Female Entrepreneurs: Rural and Urban Small Business Groups in India
Leadership & Managing People Case Study11.95View Details Two female small-business entrepreneurs belonging to the poorer sections of rural and urban India were trying to arrange for funds in order to ensure... -
SimpliFlying: Making a Great Idea Take Flight (B)
Strategy & Execution Case Study5.00View Details Part (B) of the case covers a specific project that SimpliFlying is handling. By November 2011, SimpliFlying had developed into a reputed aviation marketing... -
TruthCRM Competitive Auction in Mergers and Acquisitions: Instructions for Magic Beans Team
Management Case Study8.95View Details The TruthCRM case provides students with an interactive simulation of the competitive auction process to maximize value for a company involved in an acquisition.... -
BlackRock (B): Acquire MLIM? (with video links)
Strategy & Execution Case Study5.00View Details In early 2006, BlackRock, Inc. is considering acquiring Merrill Lynch's asset management business. The asset management industry was in a state of transition.... -
BiC Pen Corp. (A)
Strategy & Execution Case Study11.95View Details Provides strategic analysis and recommendations. -
Yahoo! Inc.: Marissa Mayer's Challenge
Leadership & Managing People Case Study11.95View Details In July 2012, Marissa Mayer was appointed chief executive officer (CEO) of Yahoo! Inc. and was tasked by Yahoo's board of directors with turning around... -
Starlite: Confidential Instructions for J. Weiss, VP of HR Consumer Imaging Division
Strategy & Execution Case Study5.00View Details Supplements Starlite Corp.: General Information. -
Food Security: Business Models in the United States and India, Case A: Food Gatherers in the United States
Strategy & Execution Case Study11.95View Details This three-part case provides the opportunity to engage students in an examination of how cross-cultural considerations can affect managerial, legal,... -
Wyeth Pharmaceuticals: Spurring Scientific Creativity with Metrics
Technology & Operations Case Study11.95View Details Describes the reorganization of the drug discovery organization at Wyeth Pharmaceuticals and focuses on the decisions to: (1) centralize decision-making... -
Gazprom: The Ebb and Flow of State Patronage
Leadership & Managing People Case Study11.95View Details In 2012, Gazprom was widely believed to be on the verge of a steep decline. It had witnessed meteoric growth from its early days as an experiment in privatization... -
Addons: Targeting Impulse
Sales & Marketing Case Study11.95View Details Addons Retail Private Limited was incorporated in 2006 in Mumbai, Maharashtra, India. The objective behind the venture was to sell lifestyle products... -
GO Corp.
Finance & Accounting Case Study11.95View Details GO faces a crisis in March 1991 when Microsoft announces the introduction of a competing operating system for pen-based computers. GO's managers must... -
The Coronavirus (COVID-19) Pandemic and the Global Economy (A)
Global Business Case Study11.95View Details In April 2020, the world struggled to contain the exponential escalation of the coronavirus (COVID-19) pandemic. Dozens of countries had imposed restrictions... -
Gun Safety in America: Three Leaders Propose Innovative Solutions
Innovation & Entrepreneurship Case Study11.95View Details Gun violence was a significant problem in America. Three Harvard Advanced Leadership Initiative Fellows Christy Wood, Russell Sternlicht, and Gareth Glaser... -
Network Effects in Technology
Management Case Study8.95View Details In business and strategy contexts, network effects are often accompanied by bandwagon (or herding) effects, positive feedback loops (or accumulated advantage... -
Behavioral Drivers of Brand Equity - Head & Shoulders in India
Sales & Marketing Case Study11.95View Details "What are the nuances that link brand positioning, brand associations and brand equity related aspects of a brand performing successfully in the market?"... -
AIACA: Interventions for Sustainable Livelihoods
Leadership & Managing People Case Study11.95View Details In 2003, the All India Artisans and Craftworkers Welfare Association (AIACA) was launched to explore new and commercially sustainable models of livelihood... -
Kimpton Hotels - Setting Prices on Priceline (B)
Technology & Operations Case Study5.00View Details In June 2008, the Kimpton Hotels' area director of revenue management (director) for Washington, D.C. finished creating a pricing strategy that would... -
Christian Dior: A New Look for Haute Couture
Innovation & Entrepreneurship Case Study11.95View Details The case describes the foundation of Christian Dior, the leading Parisian fashion house, in 1946 and its subsequent globalization strategy. After explaining...
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SimpliFlying: Making a Great Idea Take Flight (A)
Strategy & Execution Case Study11.95View Details Part (A) of the case is about how Shashank Nigam, CEO of SimpliFlying Pte Ltd, a company based in Singapore, searches for the corporate strategy and vision... -
Analytics for Marketers
Technology & Operations Magazine ArticleAdvanced analytics can help companies solve a host of management problems, including those related to marketing, sales, and supply-chain operations, which... -
Every Leader Needs to Navigate These 7 Tensions
Leadership & Managing People Digital ArticleAre you an expert or a learner? A tactician or a visionary? -
Are You Paying Too Much for That Acquisition?
Mergers and acquisitions Magazine ArticleThe key is knowing what your top price is—and having the discipline to stick to it. -
Staples’ New Run at Strategic Innovation
Innovation Digital ArticleWhat do you do when the very breakthrough strategy that once made your business uniquely powerful now threatens to turn you into a commodity? That’s the question stationery supplier Staples is facing. I still remember when Staples changed my life. Before its 1986 opening, buying stationery and office supplies was a time-consuming, inconvenient, and expensive […] -
How to Penetrate the US Market
Marketing Digital ArticleAccounting for almost 30% of world GDP, the United States is the world’s largest and most demanding market for almost everything from oil to microprocessors to premium coffee. Companies around the world aspire to do business in the US, or at least with US companies in their home markets. By doing so, they learn much […] -
Grassroots Female Entrepreneurs: Rural and Urban Small Business Groups in India
Leadership & Managing People Case Study11.95View Details Two female small-business entrepreneurs belonging to the poorer sections of rural and urban India were trying to arrange for funds in order to ensure... -
Avoid Decisions, Avoid Life
Decision making and problem solving Digital ArticleI recently moved to a new home. As is typical, my wife and I spent many hours throwing out things that we no longer needed. Old shoes, clothes, electronics, mounds of papers, and old books. It is shocking how much junk one family can accumulate over the years. My 5 year old — our resident […] -
SimpliFlying: Making a Great Idea Take Flight (B)
Strategy & Execution Case Study5.00View Details Part (B) of the case covers a specific project that SimpliFlying is handling. By November 2011, SimpliFlying had developed into a reputed aviation marketing... -
TruthCRM Competitive Auction in Mergers and Acquisitions: Instructions for Magic Beans Team
Management Case Study8.95View Details The TruthCRM case provides students with an interactive simulation of the competitive auction process to maximize value for a company involved in an acquisition....