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The Art of Aggressive Social Sharing
Communication Digital ArticleYes, you can perfect your posts. -
How Do You Rank the World's Best CEOs?
Global Business Digital ArticleOne list of their companies, sorted three ways. -
Why Your Company Needs a News Room
Public relations Digital ArticleAmerican Airlines’ recent inspection fiasco grounded hundreds of planes, caused thousands of flight cancellations, and will, according to the Dallas Morning News, cost American Airlines tens of millions of dollars. But, in the heat of the event, Amercan’s website was virtually silent about the crisis. What could American have done differently? At the very least, […] -
A Short-Seller Crashes the Party
Crisis management Magazine ArticleTerranola was everyone’s favorite company until an investor went on the attack. -
When Public Opinion Shifts, How Should Your Company Respond?
Corporate social responsibility Digital ArticleThree things to think about. -
When Should Your Company Weigh In on Hot-Button Issues?
Leadership & Managing People Digital ArticlePfizer's chief corporate affairs officer, Sally Susman, shares the company's five-point framework. -
Profits with a Purpose: An Interview with Tom Chapman
Public relations Magazine ArticleGreatest Southeast Community Hospital is a 494-bed acute care facility located in southeast Washington, D.C. With revenues of $145 million and 2,650 employees, it is both the largest private employer and the only medical facility in a troubled and isolated community called Anacostia. Nearly a quarter of the area’s residents live below the poverty line, […] -
The New Tools of Trade
Labor Magazine ArticleToday, most multinationals have a conspicuous social conscience. They publicize their internal codes of conduct, monitor labor conditions in their global supply chains, and require suppliers to meet basic labor practice standards. But despite efforts to be better global citizens, companies by themselves are unable to eliminate abuses in their supply chains. In fact, so […] -
Reputation and Its Risks
Strategy & Execution Magazine ArticleRegulators, industry groups, consultants, and individual companies have developed elaborate guidelines over the years for assessing and managing risks... -
SodaStream’s CEO on Turning a Banned Super Bowl Ad into Marketing Gold
Public relations Magazine ArticlePhotography: Jonathan Bloom/Getty Global Assignment The Idea: SodaStream was near bankruptcy when Birnbaum joined it, in 2007. He believed that the carbonated beverage industry was ripe for disruption—and that meant going after Coke and Pepsi. What happened was a big surprise. During the 2013 Super Bowl, I was on an airplane en route to a […] -
Why We Need to Rethink “Employer Brand”
Corporate communications Digital ArticleToo often it has nothing to do with the core business. -
How Companies Can Address Their Historical Transgressions
Organizational Development Magazine ArticleSome multigenerational companies or their predecessors have committed acts in the past that would be anathema today--they invested in or owned slaves,... -
Oil and Troubled Waters
Leadership & Managing People Magazine ArticleWhen a crisis forces outside directors to navigate major changes, investors and directors must adopt new roles. The case of Royal Dutch/Shell provides... -
Do Business and Politics Mix? (HBR Case Study)
Organizational Development Magazine ArticleNatural Foods, a midsize chain of organic grocery stores, has chosen to donate to a super PAC that plans to fund ads promoting political candidates with... -
Unlikely Alliances Spur Environmental Progress — And Competitive Advantage
Public relations Digital ArticleI recently heard an educational message on the radio about wet age-related macular degeneration, or wet AMD, the leading cause of blindness among people over age 50. The radio spot, which noted sponsorship by the American Society of Retina Specialists and by Genentech, provided information about the signs and symptoms of wet AMD and the […] -
Riding Social Media's Trojan Horse
Communication Digital ArticleWhen McDonald's launched its corporate social responsibility blog at the beginning of 2006, its title - Open For Discussion - signaled the company's readiness... -
Tiger Woods and the Coming Decline of Celebrity Endorsements
Brand management Digital ArticleGolf champion Tiger Woods no longer represents global consulting and technology services firm Accenture, as of December 13. Accenture is the first of Woods’ corporate sponsors to pull out of the relationship completely. A day earlier, Gillette announced a suspension of Woods’ marketing appearances for an unspecified period. For anyone missing two weeks of headlines, […] -
Leadership in a Hot-Button World
Leadership & Managing People Big IdeaIn this Big Idea program: A growing wave of leaders from all sectors--from business to sports to education--is surging into activism and publicly engaging... -
The New CEO Activists
Leadership & Managing People Magazine ArticleThough corporations have been lobbying the government and making campaign donations for a long time now, in recent years a dramatic new trend has emerged... -
Why Winning Streaks End
Competitive strategy Digital ArticleThat crashing sound you hear is not an accident caused by sudden acceleration of your hybrid car; it is the continuing toppling of idols, such as hybrid car companies, off their pedestals. Listen hard, lest you be next. Toyota, the world’s leading auto company, faces a series of product problems causing a $2 billion recall, […]
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Research: Why Companies Should Disclose Their Lack of Progress on DEI
Diversity and inclusion Digital ArticleStakeholders value transparency and accountability — even when you’re falling short. -
How Companies Should Weigh In on a Controversy
Corporate communications Magazine ArticleA better approach to stakeholder management -
Corporate Crises — and Reputational Recovery — Have Changed
Business management Digital ArticlePolitics and culture wars are driving risks that may not have a clear resolution. -
When Should Your Company Weigh In on Hot-Button Issues?
Leadership Digital ArticlePfizer’s chief corporate affairs officer, Sally Susman, shares the company’s five-point framework. -
What Companies Still Get Wrong About Layoffs
Layoffs Digital ArticleMany cling to the idea that reducing staff is the fastest, easiest way to cut costs. But there are smarter, more humane approaches. -
Case Study: Does Facial Recognition Tech Enhance Security?
Business and society Magazine ArticleThe new system in a day care center is producing biased results. -
Does Facial Recognition Tech Enhance Security? (Commentary for HBR Case Study)
Technology & Operations Magazine ArticleThe new system in a day-care center is producing biased results--setting off an alarm when some dark-skinned parents enter the lobby. The director of... -
Does Facial Recognition Tech Enhance Security? (HBR Case Study)
Technology & Operations Magazine ArticleThe new system in a day-care center is producing biased results--setting off an alarm when some dark-skinned parents enter the lobby. The director of... -
Moderna v. Pfizer: What the Patent Infringement Suit Means for Biotech
Business and society Digital ArticleAfter an unusual period of cooperation, drug companies are suing each other again. -
Don’t Let Your Calendar Dictate Your DEI Initiatives
Diversity and inclusion Digital ArticleIt’s good to honor Juneteenth or Pride month, but how are you showing up the rest of the year? -
3 Ways Marketers Can Earn — and Keep — Customer Trust
Marketing Digital ArticleA recent survey found that only 34% of consumers trust the brands they use. -
Research: Why CEOs Shouldn’t Take All the Credit
Corporate communications Digital ArticleIf you want the praise for good news, be prepared to take the blame for bad news. -
What To Do When the Devil Wears [Your Brand]
Public relations Digital ArticleStrategies for when your brand becomes associated with a noxious public figure. -
The Success of Your M&A Deal Hinges on How You Announce It
Public relations Digital ArticleThree questions to guide your communication strategy. -
What Is the Purpose of Your Purpose?
Leadership & Managing People Spotlight"Despite its sudden elevation in corporate life," the authors write, "purpose remains a confusing topic." They argue that a primary cause of this confusion... -
Making Purpose Real
Leadership & Managing People Digital Article"Despite its sudden elevation in corporate life, purpose remains a confusing topic," the authors write. A primary cause of this confusion, they say, is... -
How Companies Can Address Their Historical Transgressions
Corporate social responsibility Magazine ArticleLessons from the slave trade and the Holocaust -
Corporate Political Spending Is Bad Business
Strategy & Execution Magazine ArticleCorporations are facing increased scrutiny over their political spending--particularly when their stated values seem to contradict their lobbying efforts.... -
Sports and Social Justice
Strategy & Execution Magazine ArticleTwo new books--"The Game Is Not a Game" and "Football's Fearless Activists"--offer some useful context for examining the current relationship between... -
When Your Brand Is Racist (Commentary for HBR Case Study)
Communication Magazine ArticleA national brewing and distilling company grapples with its most profitable brand's racist history. This fictional case study by Joseph C. Miller, Michael...
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Kidder, Peabody & Co.: Creating Elusive Profits
Finance & Accounting Case Study11.95View Details On April 17, 1994, Kidder, Peabody & Co. announced a $350 million charge against earnings resulting from the discovery of false trading profits. That... -
Southwest Airlines (A)
Sales & Marketing Case Study11.95View Details Southwest Airlines, a small intrastate carrier serving Dallas, Houston and San Antonio, begins service in 1971 in the face of competition by two larger,... -
Persuasion
Organizational Development Case Study8.95View Details Examines the principles that apply in any persuasive business situation. Describes how to analyze the goals and audience; how to devise a persuasive message;... -
Morgan Wallen: Tough Decisions at the William Morris Endeavor Agency (B)
Management Case Study5.00View Details Jay Williams, cohead of the Nashville office of the William Morris Endeavor (WME), must decide how to respond to an incident involving Morgan Wallen,... -
Uber: Changing The Way The World Moves
Leadership & Managing People Case Study11.95View Details In 2015, Uber is building what may be the largest point-to-point transportation network of its kind; it is literally changing the way the world moves.... -
DEI at Dynamo Relations: The Challenges of Remaining an Inclusive Company
Management Case Study11.95View Details Honorable Mention; 2022 DEI Global Case Writing Competition. It is March 2022, and Imani Furaha, founder and CEO of Dynamo Relations, is at a key point... -
Note on AIDS and the Pharmaceutical Industry
Global Business Case Study8.95View Details Covers the AIDS epidemic, including history, treatment, drug pricing, and economics. -
Ashland Oil, Inc.: Trouble at Floreffe (D)
Communication Case Study5.00View Details Addresses repercussions of the accident on the company including ongoing clean-up efforts, litigation, and organizational changes. -
NASCAR and the Confederate Flag (B)
Global Business Case Study5.00View Details This case is a follow-up to ""NASCAR and the Confederate Flag (A)"" (UVA-E-0441). It outlines how National Association for Stock Car Automobile Racing... -
Toyota Recalls (A): Hitting the Skids
Sales & Marketing Case Study11.95View Details In the fall of 2009, Toyota Motor Corporation, once revered for its commitment to quality and reliability, faced a highly publicized series of recalls... -
Launching the BMW Z3 Roadster
Sales & Marketing Case Study11.95View Details James McDowell, vice president of marketing at BMW North America, Inc., must design Phase II communication strategies for the launch of the new BMW Z3... -
iPremier (A): Denial of Service Attack (Graphic Novel Version)
Technology & Operations Case Study11.95View Details Describes an IT security crisis, and raises issues of risk management, preparation for crisis, management of crises, computer security, and public disclosure... -
Mercedes and the Moose Test (B)
Leadership & Managing People Case Study5.00View Details The case describes a crisis management situation faced by Mercedes-Benz, a division of Daimler-Benz AG. In 1997 Mercedes introduced a revolutionary new... -
Timing of Option Grants in UnitedHealth Group (B)
Finance & Accounting Case Study5.00View Details Supplements the (A) case. -
Charles Veillon, S.A. (A)
Technology & Operations Case Study11.95View Details The top management team at Charles Veillon, a Swiss mail-order company, is considering whether to work with a human rights organization to monitor the... -
Kickoff: The Launch of Los Angeles Football Club
Innovation & Entrepreneurship Case Study11.95View Details Located in the media capital of the world and boasting a cadre of high-profile owners, Los Angeles Football Club, the newest MLS franchise, launches with... -
Southwest Airlines (D)
Sales & Marketing Case Study5.00View Details After 18 months of deficit operations, Southwest Airlines stands on the brink of profitability. Selective application of discount fares has contributed... -
Clocky: The Runaway Alarm Clock
Innovation & Entrepreneurship Case Study11.95View Details Gauri Nanda is the creator of an innovative new product: an alarm clock named Clocky that, in addition to ringing, rolls around the room in order to force... -
LEGO® Products: Building Customer Communities Through Technology
Sales & Marketing Case Study11.95View Details This case takes students through the evolution of LEGO's business model from a traditional product-centric "make and sell" model to a more customer-centric... -
Burroughs Wellcome and AZT (A)
Global Business Case Study11.95View Details Burroughs Wellcome Co., developer of AZT, the first drug approved by the U.S. Food and Drug Administration for the treatment of Acquired Immune Deficiency...
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The Art of Aggressive Social Sharing
Communication Digital ArticleYes, you can perfect your posts. -
How Do You Rank the World's Best CEOs?
Global Business Digital ArticleOne list of their companies, sorted three ways. -
Why Your Company Needs a News Room
Public relations Digital ArticleAmerican Airlines’ recent inspection fiasco grounded hundreds of planes, caused thousands of flight cancellations, and will, according to the Dallas Morning News, cost American Airlines tens of millions of dollars. But, in the heat of the event, Amercan’s website was virtually silent about the crisis. What could American have done differently? At the very least, […] -
A Short-Seller Crashes the Party
Crisis management Magazine ArticleTerranola was everyone’s favorite company until an investor went on the attack. -
Kidder, Peabody & Co.: Creating Elusive Profits
Finance & Accounting Case Study11.95View Details On April 17, 1994, Kidder, Peabody & Co. announced a $350 million charge against earnings resulting from the discovery of false trading profits. That... -
When Public Opinion Shifts, How Should Your Company Respond?
Corporate social responsibility Digital ArticleThree things to think about. -
When Should Your Company Weigh In on Hot-Button Issues?
Leadership & Managing People Digital ArticlePfizer's chief corporate affairs officer, Sally Susman, shares the company's five-point framework. -
Catalytic Defiance as a Crisis Communication Strategy: The Risk of Pursuing Long-Term Objectives
Strategy & Execution Digital ArticleIn 2014, Dairy Khoury, a medium-sized family dairy located in Lebanon, was accused of using a health-threatening carcinogenic substance as a preservative... -
Profits with a Purpose: An Interview with Tom Chapman
Public relations Magazine ArticleGreatest Southeast Community Hospital is a 494-bed acute care facility located in southeast Washington, D.C. With revenues of $145 million and 2,650 employees, it is both the largest private employer and the only medical facility in a troubled and isolated community called Anacostia. Nearly a quarter of the area’s residents live below the poverty line, […] -
The New Tools of Trade
Labor Magazine ArticleToday, most multinationals have a conspicuous social conscience. They publicize their internal codes of conduct, monitor labor conditions in their global supply chains, and require suppliers to meet basic labor practice standards. But despite efforts to be better global citizens, companies by themselves are unable to eliminate abuses in their supply chains. In fact, so […]