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When Does Predictive Technology Become Unethical?
Sales & Marketing Digital ArticleWith machine learning, companies and governments can predict an awful lot about you. -
The Ways Customers Use Products Have Changed - but Brands Haven't Kept Up
Sales & Marketing Digital ArticleWhat your brand is should stem from how consumers experience it. -
“Actually,” She Said, “He Works for Me.”
Consumer behavior Digital ArticleSurprised by a gender stereotype? React calmly, directly, and move on. -
Should You Launch Products During a Recession?
Sales & Marketing Magazine ArticleEconomic downturns are frightening. Consumers curb spending, companies cut costs, and we all wait anxiously for the economy to recover. In such a climate,... -
American Competitiveness Demands Immigration Reform
Sales & Marketing Digital ArticleTo gain an edge, we need a diverse workforce. -
The 3 Types of Diversity That Shape Our Identities
Organizational Development Digital ArticleIt's likely that your organization is thinking about diversity too narrowly. -
Denying the Urge to Splurge
Sales & Marketing Magazine ArticleTo sell more goods, separate the necessities from the luxuries. -
Addressing Demographic Disparities in Clinical Trials
Innovation & Leadership Digital ArticleWomen, people of color, and the elderly are often underrepresented in the data. -
The Off-Line Impact of Online Ads
Sales & Marketing Magazine ArticleAdvertising on the internet increases sales in brick-and-mortar stores even more than it does online. Individually, search ads and display ads have the... -
What Marketers Misunderstand About Online Reviews
Sales & Marketing Magazine ArticleConsumers used to rely mainly on manufacturers' product information, delivered through marketing materials, but online reviews and peer-to-peer information... -
Make Your Best Customers Even Better
Sales & Marketing Magazine ArticleCompanies that focus on their "superconsumers"--a subset of heavy consumers who are highly engaged with a category and a brand--can realize even greater... -
How 6 Countries Compare on Executive Gender Balance
Consumer behavior Digital ArticleEveryone has a long way to go. -
Unlocking AI’s Potential for Social Good
Technology and analytics Digital ArticleThree actions policymakers and business leaders can take today. -
Looking Ahead: Implications of the Present
Managing people Magazine ArticlePeter F. Drucker claims to have made his last prediction late in 1929 when he forecast a quick recovery for the stock market, thereby inoculating himself against the folly of making further predictions. Nevertheless, the instinct to look ahead is profoundly human. We, the editors of the Harvard Business Review, have thus chosen the occasion […] -
Research: Arab Inventors Make the U.S. More Innovative
Sales & Marketing ResearchPatent data illustrates their outsize contributions. -
Building Loyalty in Business Markets
Sales & Marketing Magazine ArticleCompanies often apply consumer marketing solutions in business markets without realizing that such strategies only hamper the acquisition and retention... -
Sustainability's Faustian Dilemma
Organizational Development Digital ArticleWe all remember the SunChips Episode of 2010. Frito-Lay introduced bio-degradable packaging for SunChips in March, and was surprised to see sales of the... -
Social Media’s Next Important Job
Consumer behavior Digital ArticleHere’s a breath of fresh social media air: a few forward-thinking companies have begun exploring ways to use blogs and online communities for diversity training.Already web communities exist to connect companies with job candidates from underrepresented ethnic groups: African American lawyers or Latino engineers, for example. But in the coming months, we could see the […] -
Too Many People of Color Feel Uncomfortable at Work
Motivating people Digital ArticleCorporations may look different, but that doesn’t mean they’re supporting diversity. -
Understanding China's Young Consumers
Sales & Marketing Digital ArticlePeople under 40 account for 79% of spending on luxury goods and services in China.
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Reed Supermarkets: A New Wave of Competitors
Sales & Marketing Case Study8.95View Details Reed Supermarkets is a high-end supermarket chain with operations in several Midwestern states. Meredith Collins, vice president of marketing, visits... -
Data Science at Target
Finance & Accounting Case Study11.95View Details Paritosh Desai joined Target.com in 2013 as VP of Business Intelligence, Analytics & Testing to explore how the retailer could use its relatively small... -
FleetBoston Financial: Online Banking
Technology & Operations Case Study11.95View Details As the ninth largest bank holding company in the United States in 2000, FleetBoston Financial Corp. provided a myriad of financial services, including... -
Understanding Buyer Choice/Rejection/Experience Processes for Complex High-Technology Consumer Products: The Example of Notebook Computers
Sales & Marketing Case Study11.95View Details This note develops a comprehensive new set of concepts to understand buyer behaviour for complex high technology consumer products using the example of... -
The PCRA: Social Marketing Campaign for Petroleum Conservation
Global Business Case Study11.95View Details In 2014, the executive director (ED) of India's Petroleum Conservation Research Association needed to prepare the next phase of the association's marketing... -
Just: Positioned to Target Mainstream Tastes? (A)
Sales & Marketing Case Study11.95View Details Well suited for MBA and undergraduate marketing programs, this case uses product positioning and placement during the early growth stages of a start-up's... -
Affinity Labs: Valuing Customer Growth
Innovation & Entrepreneurship Case Study11.95View Details In November 2006, Chris Michel left Military.com, which he founded in 1999, to start Affinity Labs, a global network of online communities. That month,... -
Rolex SA
Sales & Marketing Case Study11.95View Details Rolex SA was one of the most successful watchmakers in the world. In recent years, the global demand for Rolex watches, especially the stainless-steel... -
Rocket Fuel: Measuring the Effectiveness of Online Advertising
Sales & Marketing Case Study11.95View Details The case describes an experiment designed to measure the effectiveness of an online display advertising campaign. After running the campaign for their... -
Nestlé KITKAT in Japan (D): A Trajectory For Future Growth
Sales & Marketing Case Study5.00View Details Supplement to case W17424. It was 2017 and the KITKAT brand in Japan was at a critical juncture. The KITKAT marketing leaders sat down for a special meeting... -
Valero Energy Corporation and Tight Oil
Innovation & Entrepreneurship Case Study11.95View Details Valero Energy, an incredibly successful US refiner, needs to make some decisions about tight oil. As production of light tight oil increases-from Eagle... -
Vicinity Corp.: Turning Web Traffic into Store Traffic
Technology & Operations Case Study11.95View Details Vicinity uses its Internet and m-commerce technology to help drive traffic into its customers' physical distribution outlets. The company has terrific... -
Behavioural Insights Team (A)
Leadership & Managing People Case Study11.95View Details The Behavioural Insights Team case introduces students to the concept of choice architecture and the value of experimental methods (sometimes called A/B... -
PORTS: China's Walk in the Global Luxury Fashion Boulevard
Global Business Case Study11.95View Details As a luxury fashion goods producer and marketer, what made PORTS different from other high-end European and American labels was its distinctive background... -
How Corporates Co-innovate with Startups: The BMW Startup Garage
Strategy & Execution Case Study11.95View Details At the BMW Group, Gregor Gimmy, a serial entrepreneur and former consultant, introduces the Venture Client (VCL) model to engage with start-ups and boost... -
State Bank of India: ''SMS Unhappy''
Sales & Marketing Case Study11.95View Details State Bank of India: SMS Unhappy, is a deceptively simple but comprehensive case of a public sector company using a customer complaint management tool... -
BMW: The Ultimate Driving Machine Seeks to De-Yuppify Itself
Sales & Marketing Case Study11.95View Details Tracks changes in the luxury auto market during the 1980s and early 1990s. Shifts in target consumer behavior--particularly the yuppie lifestyle--serve... -
Implicit Predictors of Consumer Behavior
Sales & Marketing Case Study8.95View Details An important distinction is drawn in psychology between explicit and implicit knowledge. Explicit knowledge refers to consciously held beliefs about an... -
Augusta National Golf Club Controversy (A)
Leadership & Managing People Case Study11.95View Details The prestigious Augusta National Golf Club's secret membership is widely believed to exclude women. When feminist advocate Martha Burk receives a mysterious... -
The London 2012 Olympic Games
Sales & Marketing Case Study11.95View Details It's 2009 and Paul Williamson, Head of Ticketing, must finalize ticket prices for the 2012 London Olympic Games. Yet, there are many criteria to consider....
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Reed Supermarkets: A New Wave of Competitors
Sales & Marketing Case Study8.95View Details Reed Supermarkets is a high-end supermarket chain with operations in several Midwestern states. Meredith Collins, vice president of marketing, visits... -
When Does Predictive Technology Become Unethical?
Sales & Marketing Digital ArticleWith machine learning, companies and governments can predict an awful lot about you. -
The Ways Customers Use Products Have Changed - but Brands Haven't Kept Up
Sales & Marketing Digital ArticleWhat your brand is should stem from how consumers experience it. -
Data Science at Target
Finance & Accounting Case Study11.95View Details Paritosh Desai joined Target.com in 2013 as VP of Business Intelligence, Analytics & Testing to explore how the retailer could use its relatively small... -
“Actually,” She Said, “He Works for Me.”
Consumer behavior Digital ArticleSurprised by a gender stereotype? React calmly, directly, and move on. -
Should You Launch Products During a Recession?
Sales & Marketing Magazine ArticleEconomic downturns are frightening. Consumers curb spending, companies cut costs, and we all wait anxiously for the economy to recover. In such a climate,... - SPONSORED CONTENT FROM Gong
Unlocking Go-To-Market Success with Insight into Strategic Initiatives
Marketing ResearchPulse Survey Sponsored By Gong -
American Competitiveness Demands Immigration Reform
Sales & Marketing Digital ArticleTo gain an edge, we need a diverse workforce. -
The 3 Types of Diversity That Shape Our Identities
Organizational Development Digital ArticleIt's likely that your organization is thinking about diversity too narrowly. -
Denying the Urge to Splurge
Sales & Marketing Magazine ArticleTo sell more goods, separate the necessities from the luxuries.