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The Ways Customers Use Products Have Changed - but Brands Haven't Kept Up
Sales & Marketing Digital ArticleWhat your brand is should stem from how consumers experience it. -
Making the Major Sale
Marketing Magazine ArticleAn eight-step process to help companies learn to cope creatively with large and complex selling tasks—and have lasting results. -
China’s In-Store Wars
Marketing Digital ArticleIn China, the battle for the consumer is often won — and lost — not in factories or on television screens, but on store floors. As many as 45% of Chinese consumers make purchase decisions in real time, inside shops, according to surveys we have conducted, compared to just 24% in the US. Moreover, 56% […] -
From Starbucks to Nike, Business Asks for Green Legislation
Sustainable business practices Digital ArticleWould it surprise you to learn that Starbucks is a leading advocate for action on climate change? Think about it. Starbucks’ success hinges on a robust coffee crop, which needs certain growing conditions. But the company is seeing the imprint of climate change on coffee growing regions around the world. Global rainfall and harvest patterns […] -
Amazon’s Brick-and-Mortar Store Shouldn’t Come as a Surprise
Technology and analytics Digital ArticleRetailers are increasingly heeding customers’ desire to weave the physical and digital worlds together. -
Retailers and Health Systems Can Improve Care Together
Leadership & Managing People Magazine ArticleHealth systems are struggling to address the many shortcomings of health care delivery: rapidly growing costs, inconsistent quality, and inadequate and... -
How One Bad Thanksgiving Shaped Amazon
Operations and supply chain management Digital ArticleIn 1998, the “Save Santa” incident marked a turning point. -
Black Friday 2011: Advantage Retailers
Recessions Digital ArticleThis blog post is part of the HBR Online Forum The Future of Retail. Last year on Black Friday, I dropped by a local Staples store in Watertown, Massachusetts, to pick up a few office supplies. Surprised at the 40% off sale on many items, I ended up leaving with a lot of office supplies […] -
How E-Commerce Will Trump Brand Management
Marketing Magazine ArticleThe Internet promises to give marketing the same boost in productivity that new operational strategies have given to manufacturing. -
T-Mobile Hasn’t Incited a Price War…Yet
Competitive strategy Digital ArticleThe mobile carrier is competing by adding value. -
A Breeze in the Face
Customer experience Magazine ArticleA man once worked on the 89th floor of the Empire State Building. One muggy August day, he began to imagine how nice a breeze in his face would feel. When he opened the window, he suddenly realized he could probably get the world’s best breeze in the face—simply by jumping out and falling face […] -
What Ron Johnson Got Right
Innovation Digital ArticleThe ousted J.C. Penney chief understood the importance of intuition. -
The Future of B2B
Business models Magazine ArticleTo see how business-to-business commerce will evolve on the Internet, you need only look at the revolutionary changes that have transformed financial markets in recent years: an influx of specialists, a proliferation of creative business models, and a new set of challenges for buyers and sellers. Here’s a road map for what’s ahead. -
Why Walmart's Senior Execs Need to Be on Twitter
Sales & Marketing Digital ArticleTo really capture the promise of social media, the honchos need to join the conversation. -
Get the Right Mix of Bricks and Clicks
Financial analysis Magazine ArticleIf you think you need to keep your Internet initiatives separate from your traditional business, think again. Many of the most innovative Internet players are integrating their virtual and physical operations. The key to success, they’ve found, lies in how you carry out the integration. -
How Diversity of Thought Can Fit into Your DEI Strategy
Organizational Development Digital ArticleInside the DEI journey of a Black-owned business, Uncle Nearest, which has become the fastest-growing whiskey brand in the United States. -
Exploding the Self-Service Myth
Sales and marketing Magazine ArticleInstead of forcing customers to do all the work, the most successful e-commerce sites are taking over many aspects of the shopping process. -
Indispensable
Mergers and acquisitions Magazine ArticleEdward Bennett is a talented CEO with a lot on his plate. But he’s not getting any younger, and his board can’t get him engaged in succession planning. -
Online Shopping Isn’t as Profitable as You Think
Costing Digital ArticleEven Jeff Bezos wants to open a physical store. -
The New Tools of Trade
Labor Magazine ArticleToday, most multinationals have a conspicuous social conscience. They publicize their internal codes of conduct, monitor labor conditions in their global supply chains, and require suppliers to meet basic labor practice standards. But despite efforts to be better global citizens, companies by themselves are unable to eliminate abuses in their supply chains. In fact, so […]
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Kjell & Company: Electronics Accessories Retail in the Nordics
Strategy & Execution Case Study11.95View Details Swedish electronics accessories retailer Kjell is considering several issues as it plots its next stage of growth. How should it balance opportunities... -
Zalora Philippines: From Growth to Profitability
Sales & Marketing Case Study11.95View Details In May 2015 Paulo Campos, Co-Founder and CEO of Zalora Philippines, found himself at a crucial turning point in his young company's development. In just... -
Chaudhary Group: Rebuilding Nepal
Finance & Accounting Case Study11.95View Details After the 2015 Nepal earthquake, the Chaudhary Group, a billion-dollar conglomerate in Nepal decides to play a pivotal role in re-building the country.... -
Patanjali Ayurved: Valuation of an Unusual FMCG Company in India
Finance & Accounting Case Study11.95View Details An investment analyst at a fictional wealth fund (SWF) is concentrating on India's high-growth, high-potential fast moving consumer goods (FMCG) sector... -
Values-based entrepreneurship: Opaline's bubbles
Management Case Study11.95View Details Orsières (Valais, Switzerland) April 2020. Opaline, an original juice production company with high social and environmental standards had begun in 2010.... -
Diversity, Equity, and Inclusion Initiatives at Levi Strauss & Co.: Are They Enough?
Management Case Study11.95View Details First Place Winner; 2023 DEI Global Case Writing Competition American clothing company Levi Strauss & Co. (LS&Co.) had a diverse workforce and prided... -
Making Target the Target: Boycotts and Corporate Political Activity (B)
Leadership & Managing People Case Study5.00View Details Supplement to case 317113. -
Tetra Pak: A Digitally Enabled Supply Chain as a Competitive Advantage
Technology & Operations Case Study11.95View Details This case describes packaging supplier and equipment vendor Tetra Pak and their Digital Transformation Program, detailing why Tetra Pak undertook this... -
Dana-Farber Cancer Institute
Technology & Operations Case Study11.95View Details Describes the death of a cancer patient in one of the nation's premier cancer treatment centers and examines the organizational and process characteristics... -
Malenti Strings: Intrapreneurship within FLG, Inc.
Innovation & Entrepreneurship Case Study8.95View Details This case follows Jenica Fletcher as she rebuilds her company's guitar strings division from the ground up. Convinced that she could turn the division... -
Maison Chloé: Driving purposeful transformation for sustainability
Management Case Study11.95View Details At luxury fashion house Maison Chloé, minds were focused on the first collection of new Creative Director, Gabriela Hearst, which was just hitting the... -
Great Eastern Toys (D)
Finance & Accounting Case Study5.00View Details Supplement to case IN1047. The company faced currency risk on its sales to European markets, and on some Yen loans it had taken. Because the HK$ was pegged... -
Shein disrupts fast fashion and confronts sustainability
Management Case Study11.95View Details The case focuses on the competitive dynamics of the fast fashion industry and the strategic approaches adopted by major competitors within the domain... -
adidas Russia/CIS and the Russian Crisis: Retrench or Double Down (A)
Technology & Operations Case Study11.95View Details The case series is based on extensive interviews with key executives at adidas Russia/CIS in charge of implementing the radical IT, supply chain and omnichannel... -
Target: Creating a Data-Driven Product Management Organization
Strategy & Execution Case Study11.95View Details As retail shopping has changed with the rise of e-commerce, Target Corporate, one of the largest retail stores in the United States, made the strategic... -
Play Time Toy Co.
Finance & Accounting Case Study11.95View Details The president of a toy company is considering the adoption of level production in a business characterized by highly seasonal sales. The issues include... -
Brand Storytelling at Shinola
Sales & Marketing Case Study11.95View Details Detroit, Michigan, aka "The Motor City," is most known as the birthplace of most of the American classic automotive brands. It is a city filled with the... -
Walmart's Workforce of the Future
Strategy & Execution Case Study11.95View Details Faced with intense competition from Amazon, in 2015 Walmart began a transformation of its operations and workforce. The goal was to create an omnichannel... -
Joline Godfrey and the Polaroid Corp. (A)
Leadership & Managing People Case Study11.95View Details Describes how Joline Godfrey, an intrapreneur at the Polaroid Corp., introduced and developed a project that could help Polaroid move to a more service-... -
JUST, Inc.: Clean Meat and the Future of Protein Alternatives
Strategy & Execution Case Study11.95View Details This case outlines various investment options for the CEO of JUST, Inc., Josh Tetrick, as he attempts to capture market share in the protein industry...
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The Ways Customers Use Products Have Changed - but Brands Haven't Kept Up
Sales & Marketing Digital ArticleWhat your brand is should stem from how consumers experience it. -
Making the Major Sale
Marketing Magazine ArticleAn eight-step process to help companies learn to cope creatively with large and complex selling tasks—and have lasting results. -
China’s In-Store Wars
Marketing Digital ArticleIn China, the battle for the consumer is often won — and lost — not in factories or on television screens, but on store floors. As many as 45% of Chinese consumers make purchase decisions in real time, inside shops, according to surveys we have conducted, compared to just 24% in the US. Moreover, 56% […] -
From Starbucks to Nike, Business Asks for Green Legislation
Sustainable business practices Digital ArticleWould it surprise you to learn that Starbucks is a leading advocate for action on climate change? Think about it. Starbucks’ success hinges on a robust coffee crop, which needs certain growing conditions. But the company is seeing the imprint of climate change on coffee growing regions around the world. Global rainfall and harvest patterns […] -
Amazon’s Brick-and-Mortar Store Shouldn’t Come as a Surprise
Technology and analytics Digital ArticleRetailers are increasingly heeding customers’ desire to weave the physical and digital worlds together. -
Kjell & Company: Electronics Accessories Retail in the Nordics
Strategy & Execution Case Study11.95View Details Swedish electronics accessories retailer Kjell is considering several issues as it plots its next stage of growth. How should it balance opportunities... -
Retailers and Health Systems Can Improve Care Together
Leadership & Managing People Magazine ArticleHealth systems are struggling to address the many shortcomings of health care delivery: rapidly growing costs, inconsistent quality, and inadequate and... -
Zalora Philippines: From Growth to Profitability
Sales & Marketing Case Study11.95View Details In May 2015 Paulo Campos, Co-Founder and CEO of Zalora Philippines, found himself at a crucial turning point in his young company's development. In just... -
How One Bad Thanksgiving Shaped Amazon
Operations and supply chain management Digital ArticleIn 1998, the “Save Santa” incident marked a turning point. -
Chaudhary Group: Rebuilding Nepal
Finance & Accounting Case Study11.95View Details After the 2015 Nepal earthquake, the Chaudhary Group, a billion-dollar conglomerate in Nepal decides to play a pivotal role in re-building the country....