There is no better source of leads and revenue than referrals that come from a company’s clients. New clients that come from referrals advance through the sales process faster, have more forgiving negotiations and healthier margins, and tend towards greater loyalty. Why? Because they are already qualified and you begin with the credibility of a trusted peer.
What an Effective Client-Referral Strategy Looks Like
Three guidelines for marketers.
March 15, 2021
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Ryan Matthew Smith/Stocksy
Summary.
Nothing builds new business more reliably than a sustained effort in gaining referrals from existing clients. What’s more, as a marketing approach to fill the “top of the funnel,” it is more likely to succeed than other campaigns and carries virtually no incremental costs. The author offers three ways to accelerate revenue through referrals.
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