Tiger Woods and the Coming Decline of Celebrity Endorsements

Golf champion Tiger Woods no longer represents global consulting and technology services firm Accenture, as of December 13. Accenture is the first of Woods’ corporate sponsors to pull out of the relationship completely. A day earlier, Gillette announced a suspension of Woods’ marketing appearances for an unspecified period. For anyone missing two weeks of headlines, […]

by

Rosabeth Moss Kanter

by

Rosabeth Moss Kanter

December 14, 2009

Golf champion Tiger Woods no longer represents global consulting and technology services firm Accenture, as of December 13. Accenture is the first of Woods’ corporate sponsors to pull out of the relationship completely. A day earlier, Gillette announced a suspension of Woods’ marketing appearances for an unspecified period.

Rosabeth Moss Kanter is the Ernest L. Arbuckle Professor of Business Administration at Harvard Business School, the founding chair of the Harvard Advanced Leadership Initiative, and a former chief editor of Harvard Business Review. She is the author of Think Outside the Building: How Advanced Leaders Can Change the World One Smart Innovation at a Time (Public Affairs, 2020).
RosabethKanter

Tiger Woods and the Coming Decline of Celebrity Endorsements

Partner Center

Explore HBR

HBR Store

About HBR

Manage My Account

Follow HBR